Creating Positive Changes By Working Together with Agnes Sym

TMI with Kevin Ryan

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل seven عام

المحتوى المقدم من Kevin Ryan. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Kevin Ryan أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

All About Change

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Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:28

منذ 5 أيام27:28

التشغيل لاحقا

قوائم

إعجاب

احب

27:28

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

منذ 5 أعوام 41:49

MP3•منزل الحلقة

Agnes Sym, a full-time working mom of two, is vying for one of two seats on the Millburn Township Committee. Agnes is a board member of the Newcomers & Neighbors of Short Hills & Millburn, an active member of the Glenwood Parent Teacher Organization, and Vice President and Associate General Counsel in the Legal Department of Fidelity Investments. She talks with us today about what it’s like to run locally, why she wants to serve her community on the Committee, and the issues she is facing on her platform. She also talks about the party politics that she faces, and what she looks forward to working on to make the community even stronger.

Takeaways:

[5:45] Agnes has a full-time job and a family, and when she announced her plan to run, friends asked if she was crazy. However, she knew that her “why” is to give back to the community in a meaningful way. Once learning about the issues in her community, she decided to step up and be part of the process.

[9:39] Some of the larger issues that Agnes is dealing with on her platform include calling for more responsible development, taxes, and her future plans for improving the downtown.

[17:02] Agnes is a seasoned negotiator and collaborator. She loves coming up with creative solutions that can meet the needs of multiple parties in the town.

[25:50] Party Politics can be dark, but Agnes believes that the focus should be on finding the best candidate for the job.

[30:55] Agnes is running as part of the Republican Party, and it has caused some hesitation in others, but she is here to remind us that she wants to be here to do the right thing for the township and its people.

Quotes:

● “Many hands make less work.”
● “I just want to be here, do the right thing, and be here for the township and all its residents.”
● “I try to be an independent thinker.”
Mentioned in This Episode:
2007 Report from Yale Law on National Parties Manipulating Local Politics
Facebook.com/AgnesForMillburn/
AgnesforMilburn

61 حلقات

#Business #Marketing #Kevin Ryan

Creating Positive Changes By Working Together with Agnes Sym

TMI with Kevin Ryan

published منذ 5 أعوام

MP3•منزل الحلقة

Takeaways:

[9:39] Some of the larger issues that Agnes is dealing with on her platform include calling for more responsible development, taxes, and her future plans for improving the downtown.

[17:02] Agnes is a seasoned negotiator and collaborator. She loves coming up with creative solutions that can meet the needs of multiple parties in the town.

[25:50] Party Politics can be dark, but Agnes believes that the focus should be on finding the best candidate for the job.

Quotes:

● “Many hands make less work.”
● “I just want to be here, do the right thing, and be here for the township and all its residents.”
● “I try to be an independent thinker.”
Mentioned in This Episode:
2007 Report from Yale Law on National Parties Manipulating Local Politics
Facebook.com/AgnesForMillburn/
AgnesforMilburn

61 حلقات

#Business #Marketing #Kevin Ryan

모든 에피소드

1
How To Be the Jenny To the Industry’s Forrest Gump with Zach Rodgers 35:34

منذ 2 years35:34

35:34

Kevin has a fun chat with Zach Rodgers, Editor-in-Chief and Co-Founder of Marketecture Media, a new media venture that helps people navigate the world of marketing technology. Zach also ran AdExchanger’s editorial operations and supported programming strategy for the company’s Programmatic IO and Industry Preview Events. Zach and Kevin discuss editorial independence, how Marketecture can help assist vendor conversations, and how Marketecture’s products and offerings can help both ad tech and marketing executives. Takeaways: [3:31] Zach believes in editorial independence and that there are still many strong journalists out there. [10:50] How can AdvertisingWeek get better? [13:32] What exactly is an oligarchy? [14:32] As the economy turns down, unfortunately, the people that get fired first are often the ones with the creative and inventive thinker-type titles. [20:35] Okay, what does it mean to be the Jenny to the industry’s Forrest Gump? [22:43] Zach talks about Marketecture and how it cuts through the BS while providing people a platform to be curious and have genuine interactions. Marketecture can also help take the hocus pocus and hand waving away from the process, and help people understand the complex world of technology to make better vendor decisions. [23:49] Zach breaks down the Marketecture pricing and the overall subscription model. [28:48] What’s the plan for the future of the business? Quotes: “There are still strong journalists out there.” — 4:33 Zach “Long live editorial independence. I believe it will continue.” — 10:38 Zach Mentioned in This Episode: Marketecture Zach Rodgers Star Wars: Be More Boba Fett: Always Get the Job Done, by Joseph Jay Franco…

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The Hypocrisy of Woke Capitalism with Jennifer Sey 1:00:30

منذ 2 years1:00:30

1:00:30

Jennifer Sey is an author, business executive, and retired artistic gymnast. She’s also known in the marketing world for spending a great deal of time with Levi Strauss, as she managed all aspects of the brand as brand president, including product. Jennifer and Kevin talk about the hypocrisy of woke capitalism, and why brands should focus on having open and transparent conversations with their audience, or just decide to make it more about the product and less about taking a stand on an issue they might not be ready to fully back up. Jennifer and Kevin discuss a few examples of brand campaigns that have gone wrong, and the consequences that often come with trying to use social justice in your marketing. Takeaways: [4:10] Jennifer was at Levi’s for close to 23 years and moved beyond marketing to end her time there as brand president. She was outspoken about school closures and restrictions on kids during the pandemic, and discusses being asked to leave and her thoughts about the situation. [10:11] In a tweet celebrating Women’s Day, Levi Strauss turned off the comments once they faced backlash. Jennifer and Kevin discuss alternative measures that could have been taken, and how it demonstrated just a tiny ripple in the wave of the many brands that are hypocritical in their woke capitalism. [11:09] If Jennifer was to lead a marketing division or company again, she would make sure that everything they said and did was true, and that they walked the talk, even if it was a decision that came with some risk. [12:18] There is often a huge difference between what brands say, and what they actually do. [14:14] You can actually build greater loyalty and a true connection with your audience when they feel like it’s a two-way relationship and that you are open to listening. When a brand turns off comments, this sends a message that they don’t want to have the conversation. [18:12] Jennifer discusses how we can assign weight to some of the feedback you get, at what point does it lose value, and when should we just decide to not engage? [27:38] In the same way that consumers can intend to purchase a product but not buy it, they can also say they won’t buy it and do the opposite. [30:00] Nike got themselves into hot water when they posted about woman-related holidays, and some major incidents came out that showed they may not have supported women the way they postured to do. [33:00] A lot of the time, the pressure at a brand is internal and CEOs can be intimated by younger employees pushing. [42:15] What brands like Abercrombie and Victoria’s Secret did wrong to alienate certain consumers from the beginning. [44:19] One of the problems with guru-led management can be how it’s used selectively. [49:02] Consumers are not stupid, and they can pick up when there’s a gap between what companies put forward and how they act. [55:18] The blowback that Pepsi got because of a poorly done ad campaign suggests and illustrates that there are limits to what people will tolerate in terms of borrowing themes and imagery from social justice to sell products. Quotes: “If I were to lead either a marketing division or company again, I would make sure that everything we said and did was true and that we walked the walk, even if it was a decision that came with some risk. I would also probably focus mostly on the product.” — Jennifer [11:09] “You can’t just ignore what you’ve been for decades. You’ve got to find a truth in it that can be made relevant today.” — Jennifer [45:19] “At the end of the day, you’ve got to market yourselves authentically.” [46:33] Mentioned in This Episode: Jennifer Sey: “DiGiorno Used a Hashtag About Domestic Violence to Sell Pizza” Sey Everything “Oh the Ratio!” White Hot: The Rise and Fall of Abercrombie and Fitch “God May Forgive: But Google Never Forgets”…

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Dirty, Dangerous, and a Little Dull: Chris Cunningham of C2V 31:38

منذ 3 years31:38

31:38

Kevin welcomes Chris Cunningham, a true living legend in the digital space and a 20-year media and tech veteran who is a serial entrepreneur turned early-stage venture capitalist. Chris recently launched a $10 million early-stage venture to fund the C2V brand. He talks about how they select the brands in their portfolios. The guys give their real thoughts for better or worse on the Bay Area, comparing Shrek to Silicon Valley, and a few examples of the old economy legacy industries that are ripe for disruption. It’s a down-and-dirty discussion about disrupting the industries that may or may not be ready. Takeaways: [4:02] Chris discusses C2V and how they invest in verticals that have had stagnant productivity but are products and services we touch and utilize every day of our lives. [6:57] What do Silicon Valley and Shrek have in common? [7:24] San Francisco is oversaturated and overpriced, and deals are overvalued. [10:00] It’s not just about the talent, but looking at the problems that are being solved and how they are going about solving those issues. [14:08] Is it really mature to be investing in Web3 and NFTs? [15:40] Chris talks about the process of finding companies to run. [18:40] How has remote work and going virtual shifted things? [19:31] Chris discusses deal flow and more on how they select the companies. [24:01] Your deck is your best friend, and will then be the next step to possibly get you a 30-minute Zoom or phone call. Quotes: [5:56] “It’s dirty, dull, and dangerous because these verticals are extremely boring, very sleepy, not that sexy. And that's why we like them.” — Chris [7:24] “Listen. We don’t hate on the Bay Area or San Francisco, but here’s the truth. It’s oversaturated. It’s overpriced. Deals are overvalued. Founder expectations are absurd.” — Chris [24:10] “It’s not a shark tank model. It couldn’t be the furthest thing.” — Chris [24:14] “The deck unlocks a 30-minute zoom.” — Chris Mentioned in This Episode: Chris Cunningham — C2 Ventures…

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The Future of Online Gaming, The Metaverse, and Google’s Collusion with Mike Shields 50:54

منذ 3 years50:54

50:54

Kevin first gives his take on the slap heard across the world and then welcomes guest Mike Shields, Founder of Shields Strategic Consulting, host of Next in Marketing Podcast, and former writer and editor at Business Insider, Digiday, Adweek, and Wall Street Journal. They discuss how the world of online gaming is changing our society, a few important questions to ask as we possibly head into the Metaverse, and how to get to the point where we don’t have a detachment from reality while consuming these things. They also discuss collusion in our browsers, how we protect where our first-party data really goes, and their predictions for Facebook investing heavily in Meta, while ignoring a traditional ad model. Takeaways: [:44] Will Smith slapping Chris Rock was not okay, and thank goodness it wasn’t Martin Lawrence! [5:52] How has online gaming changed? [8:08] Is there real money in the Metaverse? [9:45] Mike thinks the internet is getting better but is not sure if there will be a full VR replacement. [11:33] Mike gives his thoughts on the possibility that there will be multiple rooms in the Metaverse. [18:18] While we are in the initial phases of Metaverse with gaming, how do we get it to come together and make it more real? [30:36] Because Google is getting a ton of heat from regulators, they’re going to get rid of the cookie, which affects 1,000s of companies and millions of websites. [32:08] There are so many efforts to try and figure out what we do about targeting the open web and how to replace the cookie, but the money is going to the guys who have first-party data. [37:08] Mike speaks to the allegations of Google manipulating markets. [45:02] Is there a lack of diversity in thought now on social media? If so, what can we do about it? Quotes: “They know how to mine people’s data and how to ratchet up anger and emotions to keep you around.” — Kevin “It’s interesting to me that as a tool for engaging with people, we eliminate all forms of constructive notes on our engagement.” — Kevin “There are so many efforts to try and figure out what we do about targeting the open web and how to replace the cookie, but the money is going to the guys who have first-party data.” — Mike “It doesn't make any sense from an ad serving perspective to serve 10 million ads once when you can serve one ad 10 million times.” — Kevin “I think the virtual goods thing will be big, but I don't know if it's going to be for everyone.” — Mike Mentioned in This Episode: Mike Shields: Twitter | LinkedIn | Substack Google May or May Not Have Screwed the Entire Internet Microsoft Activision Blizzard Cocaine and Waffles…

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Focus on the Value You Create, Not on Yourself with Mark Naples 59:38

منذ 3 years59:38

59:38

Mark Naples is the founder of WIT Strategy and has led strategic efforts on behalf of more than 450 companies, complete company re-positioning campaigns, and dozens of corporate and product launches. He joins the show today to talk about keeping your ego checked, why “bro culture” holds back brands, the importance of setting ground rules and keeping your principles honed, and building trust and true rapport with the media. Kevin also shares the wonderful yet horrible experiences he had while running for office! Takeaways: [9:44] Mark and Kevin talk about a few intense interactions with nameless figureheads about wanting to be on the cover of a magazine, when the focus should first be adding value and establishing trust with the media. [11:41] Sir John Durham had what Mark calls an “intellectual curiosity that was insatiable, and an emotional connection and empathy that was insatiable.” [14:40] Mark discusses working independently and getting to choose who he works with, and who he chooses not to work with. [16:12] Kevin ran for office? He discusses both horrible and wonderful, and wonderfully horrible experiences. Why did Facebook shut down his account during the most crucial week? [19:41] Does Mark just walk away from the conversation where someone can’t put their ego down, or does he keep a positive perspective? [21:21] What are some symptoms of “bro culture,” and how does it hold companies and brands back? [28:36] Your job is to help the reporter get smart about what it is you are offering, and help them understand it better. That is how you’re going to really succeed. [35:32] How important is it when you’re getting information to be able to pair that up with somebody? How much information do you share with that reporter about the type of interaction that they’re likely to have? [41:37] Mark mentions two great young journalists, Michael Learmonth and Emily Steele, who are now these hyper-respected people, and which one of them he’s afraid of. [48:25] What are some of the best practices in building trust with reporters? [49:01] Where is it going? Is it going to get any better? Quotes: “To be authoritative, you have to have the respect of your peers and you have to be positioned well in the media.” — Mark “I tell them that you really need to focus on the value you create, not on yourself.” — Mark “Help the reporter get smart and help them understand better what problem you're solving. That’s how you’re going to really succeed.” — Mark Mentioned in This Episode: Sir John Durham Tribute links to John Durham - Kevin will add Mark Naples WIT Strategy Kate Kaye Explains WTF is Going on With Google The Social Network…

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Kate Kaye Explains WTF is Going On With Google and Their Privacy Budget 52:16

منذ 3 years52:16

52:16

Kate Kaye is an award-winning tech journalist who has published work in many places including MIT Technology Review and NPR. Kate covered the data industry for Ad Age and digital political campaigns for ClickZ. She joins Kevin this week to talk about Google’s Privacy Budget, the Privacy Sandbox Initiative, and how we get people to care about the disruption that is taking place. She explains the different ways industry groups are both hurting and helping their constituents, and how she feels the future of data tracking and privacy will go. Finally, Kate and Kevin discuss the need for more journalists to step and question the narrative so every day people are better equipped and more informed. Takeaways: [6:09] Kate and Kevin talk about why trade journalism is often disparaged by their industries. Do we need more journalists pushing back, or do we expect this to happen because the publication exists on ad dollars that help prop up the industry itself? [8:06] Where is the intersection of advertising meeting liability? [9:26] Kate talks about her piece for Digiday entitled “ WTF is Google’s Privacy Budget? ” It explores what a privacy budget is, how a privacy budget works, and what problems could arise. [11:49] The industry is moving away from the old way of tracking people, but what new ways are on the horizon that we have to pay attention to? [14:15] Google has proposed the Privacy Budget as part of its Privacy Sandbox initiative. What does that mean? And, does Google really care what happens out of its environment? [17:47] How will this affect the everyday person? [18:38] Data is defining everything and determining who makes the money and who doesn’t. — Kevin [25:02] Kate shares her method of writing articles that can help both those hired to understand and wade through these complex privacy issues, and also the everyday common person who just wants to understand from an angle of their safety and privacy. [30:50] Evil becomes an unintended consequence of power. [33:52] What constitutes a privacy infringement, and are there groups looking out for our interests inside the Privacy Budget? [38:34] Google has been reliant on tracking people, so what does Kate think this disruption will be, both short and long term? [40:32] Are industry trade organizations really helping and bringing a needed solution? [47:08] How do we get people to pay attention to what is happening with privacy protection and data collections? The movement in privacy that will steer legislators will put more restrictions on data collection and minimization. How will the conversation in business and marketing be shifting about it? Quotes: “Data is defining everything and determining who makes the money and who doesn’t.” — Kevin “Evil becomes an unintended consequence of power.” — Kevin Mentioned in This Episode: WTF is Google’s Privacy Sandbox? WTF is Google’s Privacy Budget? ClickZ Ad Age ANA Past Episodes of TMI @KateKayeReports…

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Radical Transparency with Jonathan Elist of Penuma 41:15

منذ 4 years41:15

41:15

This week, Kevin welcomes Jonathan Elist, CEO of Penuma, an amazing solution for men that is not your traditional product. Jonathan discusses what Penuma is, and how radical transparency and trust are at the top of Penuma’s core values. He talks about some of the challenges in building the community, and how they balance both in-house marketing with agency outreach. He and Kevin also discuss Google Ads, Reddit, and word of mouth as a way to grow brand awareness and attract a network of happy customers and top-notch physicians. Takeaways: [2:38] Jonathan talks about building patient awareness around Penuma, and the two phases within the approach — FDA clearance and an actual patient awareness campaign. [5:22] Penuma’s first approach was to build out a Google Ads campaign that complemented the SEO strategies and brought in organic traffic. The quality of leads wasn’t that great, and that is something Jonathan and his team have always had to contend with and continue to find ways to improve. [8:43] They had to also establish legitimacy that they were not just another brand selling a crazy product or snake oil. This is where radical transparency came in and building long-term rapport with their customers. They also worked on not only building trust with consumers but with Google Ads and Facebook as well. [12:47] There’s not a lot of negativity about Penuma, which is not always the case for similar products. Jonathan shares how they got men to step up and share their success stories and passion around the brand. [16:48] The quality of the leads brought in by Google Ads has not been as good as social or organic. [18:08] Kevin calls for an end to lead generation via LinkedIn. Stop the madness! Or at the very least — stop reaching out to him! [19:09] Three things that account for Penuma’s success in marketing: establishing themselves correctly, distinguishing their brand from the nonsense, and catching people at the right time to make their decision. [20:35] Jonathan shares how he got on the phone with Google, and how it’s a two-way conversation with Facebook and LinkedIn rather than a one-sided favor. [23:29] As of the time of recording, Penuma may be on the search for a Marketing Director. Think you are a good fit? Reach out! [25:37] Reddit can be the root of evil, or it can prop up companies. Penuma has a great Reddit Community where men can communicate with each other and share their experiences. [31:55] Jonathan gets beautiful handwritten notes and testimonials from men that they can use to show in their marketing geared not only towards prospective patients, but also a network of physicians. [38:41] Penuma wants to try to position themselves as a leader in a space providing a way for men to gain more confidence and to feel their best. For years, the aesthetic space has been dominated by products geared towards women, but they are happy to be part of the forward change. Quotes: “We’ve been extremely transparent around what we can and cannot offer.” — Jonathan “If you are on LinkedIn trying to sell me leads… please stop.” — Kevin Mentioned in This Episode: Penuma Joe Rogan…

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Leaning into Agility and Holacracy with Nita Sanger 41:34

منذ 4 years41:34

41:34

The digital transformation is changing every aspect of how companies do business, and the most successful companies are those who are leaning into these changes. Nita Sanger joins the show as the director of digital advisory practice at Cherry Bekaert and master of strategic intelligence, common sense, and in-practice digital transformation. She has seen firsthand the effect that the rapid pace of technology change has on companies of all sizes. She discusses the ways successful companies use technology to create a competitive advantage, the importance of company culture, and the role of holacracy in an effective digital transformation. Takeaways: [2:20] The greatest opportunities lie in companies that are willing to move fast. [5:25] The pandemic has accelerated the pace of change by changing how we access every aspect of our consumer needs, from how we go to work to how we go to the grocery store. Effective digital transformation starts with how you use technology to create an advantage for your firm. [10:34] Nita understands the importance of recognizing a need and figuring out how to solve for it and sees that the paradigm shift often happens most successfully at mid-level firms. [16:46] The operational structures of organizations are often automated, while the people aspect of companies will never go away. But how does that apply in the personalization of the retail experience? [21:19] If you can think outside the digital box, you have the potential for significant growth. [24:01] Companies never start with the desire to transform, they only see the symptoms that are stunting their growth. Nita shares the 5 Rs that companies need to review to figure out where change needs to happen. [32:05] How do companies need to adapt their culture to keep up with the digital transformation? The answer lies in harnessing the power of the next generation. [36:30] Businesses are moving from a hierarchy to a holacracy, and what companies can create when everyone brings their different skill sets to the table is going to be bigger than ever before. [37:57] Agility means scaling to the individual needs of every client that you work with. Quotes: “Technology is the enabler of change. It’s not the driver.” — Nita “Whatever you do, you want to fail fast.” — Nita “Transformation is never one and done.” — Nita “Each one of us is good in our own areas but together what we can create is so much bigger.” — Nita Mentioned in This Episode: Nita Sanger | Cherry Bekaert | “Hertz’s Lawsuit Against Accenture Highlights Familiar Industry Problem,” by Kevin Ryan…

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You Are Your Own Brand with Elizabeth Nader 52:34

منذ 4 years52:34

52:34

Elizabeth Nader can tell right away whether she is coaching someone that has what it takes to succeed. Yes, talent and intelligence are important, but the ability to be coached is what takes someone that extra step further and gets them to grow past their limiting beliefs. As a coach, entrepreneur, author, and speaker, Elizabeth’s mission is to help people realize that they aren’t in competition with anyone else, just themselves. She joins the show this week to talk about the importance of embarrassing failure, taking a closer look at our limiting beliefs, who the enemy of our brand really is, and why we should plan to outdo our past, not other people. Takeaways: [6:07] You are your own brand; Elizabeth believes you are created on purpose for a purpose. [8:13] Find yourself before the world tells you otherwise. There is not enough emphasis on teaching children to believe in themselves and know who they really are before the world forms an opinion and tells them who they should be. [11:14] Your greatest strengths become your greatest weakness without wisdom. Great leaders communicate through authenticity and meet people where they are. [12:17] Don’t be a trainwreck! Elizabeth says the trainwrecks are the people who just refuse to be coached. Yes, we know big personalities may have big egos, but the real challenge is listening and not always having a rebuttal or limitation in place. [14:25] The best brands know what they are, they know who their enemy is, and they consistently show up in that manner. For Apple, it represents simplicity. For Starbucks, they may not have the best coffee, but they are clear on building a community. [18:40] God is the best brander in the world. Elizabeth believes that we are created with our unique brand inside of us, but it’s up to do the work and show up in an authentic and open way. [22:39] The most successful people learn from their mistakes and see “failure” as a learning lesson. [24:39] Your metron is a circle of influence, and too often we expect our metron to be the whole world. Our metron expands successfully when we find our community and serve them, without trying to be everything to everyone. [33:31] Consumers are getting more and more resistant to giving all their data away because they aren’t seeing the return. For example, with Facebook, we don’t quite know what all this data they have has brought into our lives. [38:44] As a brand, you must know, what is the enemy? [47:29] There is no limit to what you can achieve if you are in your own lane. Figure out who you are and double down on your gifts. Prosperity comes when you are in your lane. Quotes: “You are either succeeding or you learn. You only fail if you give up.” — Elizabeth “A confused consumer doesn’t buy.” — Elizabeth “If you do the work and you are willing to say, ‘Who am I really?’, and let me match that up with what I do, that is when the world opens up to you.” — Elizabeth “You don’t need to be something to everyone, just serve your group as best you can.” — Elizabeth Mentioned in This Episode: Elizabeth Nader | Facebook | Master Your Mindset Radio Rich Keller…

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Bringing Game Development to the People: Kathryn Guess of Microsoft Game Stack 53:47

منذ 4 years53:47

53:47

Kathryn Guess is a Product Manager for Microsoft, who built Game Stack and Azure PlayFab brands from the ground up. She joins the show this week to talk about how gaming isn’t the isolating experience one thinks it may be, and how gaming actually helps build communities and join people together — especially during the pandemic. She talks about the important and challenging issues in gaming regarding mental health and reporting domestic abuse, what the democratization of gaming means for both individuals and developers, and how gaming can contribute to a holistic lifestyle. Takeaways: [2:41] In the past, game development has been accessible only to the wealthy. Game Stack is about making game development more available to the individual developer. Kathryn is bringing Game Development to the people and showing the world that gaming can be about connecting with your friends and family, and part of a holistic self-care routine. [5:24] Kathryn discusses the “aha” moment when she got together with game developers and listened to their unique set of struggles. [7:55] Game Stack Live can lead to preserving a culture and focusing on social justice in a way that is more about making a difference than just money. Kathryn speaks about how one game helped others connect through learning an indigenous language and cultural storytelling. [10:25] We can transfer successful technology from gaming and carry it over into business development. [18:21] Kathryn is a hard-core gamer herself. She gets up at 4:30 a.m. to play Overwatch every morning. [22:07] Gaming is a great way to get people from all walks of life together and to find common ground. In this polarized climate, gaming welcomes people from all genders, classes, and races. [24:23] Kathryn appreciates the good-natured teasing that you hear in the gaming world. [31:13] How do we deal with domestic violence in gaming? Since you are so intimately in the lives and basically at home with the people you game with, can you report a concern? There isn’t a good answer yet, but Kathryn says there needs to be. [34:55] There’s a whole movement for absurd games because developers are getting the tools they need. [41:21] Kathryn discusses the astronomical increase in gaming during the pandemic, and created communities, and how Discord helps people stay in touch and find their own interest groups. For example, Veterans can connect with one another even during off gaming hours and feel less alone and more understood. Quotes: “Game Stack is about making game development more accessible to the individual developer.” — Kathryn “Game Stack is all about bringing game development to the broader people.” “Gaming isn’t just about shooting them up. It can be about connecting with friends and family and giving yourself some self-care.” — Kathryn “I think people saw over the past year how gaming can help and contribute to a holistic lifestyle.” — Kathryn Mentioned in This Episode: Kathryn Guess An Airport For Aliens Currently Run By Dogs Animal Crossing Game Stack…

1
Position Change As Staying the Same with Carla Rover 50:45

منذ 4 years50:45

50:45

We’ve all dealt with clients that are directly problematic, or ones that mean well, but can have moments of toddler-like temper tantrums. Enter Carla Rover, an outspoken, very witty, and widely published writer, to help us navigate these waters. Carla talks about the reasons you may be getting ghosted after a job interview, content mapping and her way of doing it without emotion, and how best to show your value in a non-threatening way. She also gives her advice for writers and consultants new to the job market and how to get yourself to stand out (but not too much!) while virtual work continues to become the norm. Takeaways: [3:14] Carla talks about navigating a job search during the pandemic and why she decided to move away from telling companies what changes she would make during the interview. [7:55] Companies can be very resistant to change, and consultants have to navigate these waters almost in the way you would help a toddler cross the street. Carla says that it’s best not to indict them for their past choices, but instead, show them how you can help in a non-threatening but data-filled way. [10:54] We have to respect the world that people inhabit and keep our approach dignified. Carla discusses how there are more senior people looking for jobs than ever, and many well-established writers will take smaller jobs with fewer benefits than they previously would have. [15:21] Companies want things fixed quickly and Carla explains how we can best enact change by using data and research to cite our decisions. Make it about the numbers, and not you. It’s a matter of being realistic but wrapping it in a magical school bus so everyone feels happy and in control of their choices. [23:00] Carla feels like the interviews where she got ghosted may have been the ones where she tried to add value in the interview by providing suggestions. What to do when you get ghosted? Keep your head up, and move on. Learn from it, but don’t dwell on it. [26:05] The smartest thing for qualified people right now is to remain independent and develop their own approach. [29:15] The “people like us” approach calls for us to choose people we think are like us to trust and work with. This is an invisible way of blocking change, but if you can figure out how the business model works and handle it like an engineer, you will have an easier time. [35:42] Carla’s road map that she is creating now means less ego and more compassion and added value. Because she is taking data and writing a report based on that data, there are fewer arguments because you can always go back to the numbers. [44:42] Often the stuff that judges us is stuff that bothers us about ourselves. It’s important to find your own way to look within, whether that’s therapy, a daily bike ride, or some other way to process emotions and manage stress. Quotes: “We have to respect the clients’ weirdness, their psychosis, their need to be right.” — Carla “The smartest thing for qualified people right now is to remain independent and develop your own approach.” — Carla Mentioned in This Episode: @CarlaRover Yes, Minister Yes, Prime Minister…

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Music Knows No Boundaries — Elham Al Marzooqui 56:14

منذ 4 years56:14

56:14

This week, Kevin welcomes cellist Elham Al Marzooqi to the show. Elham is the first female cellist in the Emirates, along with being a Senior Legal Counsel for Flash Entertainment. Elham speaks about how she adjusted as a musician during the pandemic to connect with her audience online, and ways that she feels our society could better recognize and help musicians. Elham uses her platform to educate others on the cello and loves connecting and inspiring young women on her YouTube channel. She talks about the importance of lifelong learning, why it’s crucial to go for your dreams no matter what anyone on the sidelines is saying, and how she is constantly pushing outside of her comfort zone. Takeaways: [4:41] Elham talks about adjusting to a remote schedule during the pandemic at Flash Entertainment, where she is a Senior Legal Counsel. Like many new remote workers, there are good things about it (no commute) but then situations that call for self-management, such as knowing when to shut work off so you don’t work 24/7. [11:58] Many people that made their livelihood from playing music were affected during the shutdowns, and these musicians still need help and support. [17:02] Elham practices the cello at least two hours every day and reminds us that being a musician is such a big commitment of time, energy, and money. Musicians are professionals and have associated costs, and should not be offered just “exposure” to play somewhere anymore. [22:19] Through Elham’s channels, she likes to connect with women that are in the arts and interested in performing. [25:29] Musicianship is a lifelong process, and even the greatest ones could always practice to get a little bit better. Elham speaks about it like a sculpture, where you are always chipping away at it and fine-tuning the details. [25:47] Elham talks about submitting herself for the Amit Peled Online Cello Academy, something that took her out of her comfort zone but made her grow. [28:50] For Elham, the magic is in just playing, and not in self-promotion. She never set out to be the first of any kind, but focuses on doing what she loves and consistently working at it. [35:44] You don’t need to wait until conditions are perfect to go for what you want. Your showmanship is going to show while you are building up your craft. Quotes: “When these things shut down, there is a psychological impact that you see play out on every form of social media.” — Kevin “The journey is about art and less about self-promotion.” — Elham “I am always there to try and perfect my craft.” — Elham “You have to have a thick skin.” — Elham “I don’t want to look back on my life and regret not doing anything.” — Elham “Your showmanship is going to show while you are building up your craft.” — Elham Mentioned in This Episode: Elham Al Marzooqi | LinkedIn Flash Entertainment Musivv “HomeGROWn Artist of the Year” Online Cello Academy Band of Horses Flash Entertainment…

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Life Lessons of a Recovering Douchebag with Joey Dumont 1:00:02

منذ 4 years1:00:02

1:00:02

Joey Dumont returns to the show to share the inspiration behind his poignant, touching, and raw new book, Joey Somebody: The Life and Times of a Recovering Douchebag. Out now and available in stores, Joey’s book is relatable and all too typical for those who have struggled with addiction, abuse, and any type of loss or trauma. Joey talks about getting through the “heavy” chapters in the writing process, and on to lighter and more self-deprecating stories, as well as how he shed a lot of his douchebaggery in the process. Joey also catches us up on how he has been coping throughout the pandemic, what we can expect from him next, and why you may never hear him yelling from a hotel basement again. Takeaways: [4:18] Inspiration struck for Joey when his best childhood friend was tragically killed, and he saw how humor helped heal a fraction of the pain. In writing the book, he took the same approach to focus Chapters 1 to 4 on his tumultuous relationship with his father and step-father’s abuse, so he could get to the lighter matters towards the end. [8:04] It was like therapy for Joey to write about his father, and he found the process therapeutic and cathartic. Yes, it was dark, but it became easier, the more he wrote. [11:36] His writing process was really the first time Joey relived his brother’s death as well, and he knew he had to feel the emotions and cycle them through rather than push them down or try to distract himself away from the pain. [17:37] Men, especially in our society, are taught to not show their emotions or grief when really being vulnerable actually takes courage. [18:09] The persona we often carry around is heavy. If you can laugh at yourself, it helps you grow and even gives others around you the permission to be themselves. [24:02] Joey shares his top douchebag moments that even to this day he still mildly cringes about! Gold watches and custom suits, we sure have come a long way. [35:20] Confidence is great, but arrogance and puffing up due to insecurity typically have a different outcome. We need confidence to excel in the external world, but Joey talks about how he was able to connect more as a human with others when he realized how he was puffing up due to insecurity. [50:31] Although Joey sprinkles in a lot of humor in his work, he knows mental health and addiction are two serious topics. What makes this book so powerful is how relatable and typical it is. Quotes: “I wanted my kids to know that their heroes are vulnerable.” — Joey “You either cry it out or figure it out. You just can’t let it sit.” — Joey “If I can laugh at myself, it allows people to laugh with me in the process, and it takes away a lot of the anxiety.” — Joey Mentioned in This Episode: Joey Somebody Joey Dumont | Instagram Kitchen Confidential The Art of Memoir Marc Maron Patrick James Brand Storytelling Vanity Fair Interview with Brad Pitt…

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Rebranding Socialism as Conscious Capitalism 54:55

منذ 4 years54:55

54:55

Joseph Jaffe has written five best-selling books and thousands of columns, along with launching the CoronaTV show during the pandemic. He and Kevin talk about reconciling our current state to look at the opportunities with wonder and awe, how a social contract would help the way we talk to each other online, and the deep need to reclaim social media and make it less political. Joseph also talks about conscious capitalism and how we can make money but still help each other, and why he believes we all need political couples therapy. Takeaways: [4:25] CoronaTV is a thoughtful and insightful show, not a call! [6:18] The global pandemic has many downsides and it is a life-changing event, but there is some good in it. For Joseph, it was developing CoronaTV where he has deep conversations with thought leaders and entertaining friends, and he is finding that he wouldn’t have time to dig in as deep if we weren’t home in quarantine. [9:12] It’s not that Joseph and Kevin feel bad for people still getting that corporate paycheck, but for those that have been laid off, it is almost like they have been given the gift of a reset. Joseph hopes that after all we have been through over the past couple of months, we won’t go back to our old bad ways and habits. [10:48] We can still be a capitalist society and make money, but we can be conscious about it and not at the expense of human beings. This is what Joseph calls “Conscious Capitalism.” [13:38] The biggest challenge we have now in marketing is apathy. [21:19] Kevin and Joseph discuss how social media and Twitter has become more of a broadcasting platform than a space for people to thoughtfully share balanced and nuanced information. Our algorithms are keeping us isolated and taking away the ability to think critically or see the other side of the argument. [33:22] For the “blue checks” on social media, there must be accountability in what you say and how you say it. Being verified on a social media site doesn’t necessarily mean you are worthy of having a platform to spread your message out into the world without any questioning or counterbalance of thought. [40:20] Joseph discusses the idea of a “Supreme Court of Truth” social contract where we are open to hearing the perspective of others, believe there is truth in their statement, and open to compromise. [47”07] We need to reclaim social media and not have everything so politicized. Quotes: “Sometimes you gotta be pushed. We might not have the fortitude or the stomach to see the change in our lives, if not for these life-changing moments.” “They say hindsight is 2020, except in 2020 when you don’t need hindsight to realize it sucks.” Mentioned in This Episode: The Social Dilemma Corona TV Joseph Jaffe Books Kevin’s appearance on Corona TV Tucker Carlson…

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At The Frontlines of Changing The Way We Communicate, Market, and Consume with Dan Granger 52:52

منذ 4 years52:52

52:52

Dan Granger is the CEO of Oxford Road, a Los Angeles-based ad agency that provides innovative and groundbreaking marketing campaigns for some of the best-known brands out there now including Hulu and DollarShaveClub. Dan joins the show to talk about creating real change in the way we communicate, how brands can navigate a divided marketplace, and how we can start to reward content creators and supporters for a more even and factual discourse. Dan also speaks about The Media Roundtable, and how people can get involved. Takeaways: [1:55] Dan discusses how LA traffic ended up being the inspiration for him to work in both FM and AM radio, and then eventually land in podcasting. In the podcasting sphere, he saw the potential to unlock a greater opportunity for different content and advertising possibilities than ever before. [3:43] Dan talks about launching an ad agency that specialized in podcasts, and soon he was placing ads in heavy-hitting shows such as The Adam Carolla Show and The Joe Rogan Experience . [5:19] Dan worked with companies that were early advertisers in the podcast space. He saw how they were able to be innovative and disruptive with their approach and dig even deeper into helping listeners get to know their brand story. [7:30] As the world becomes more and more divided with our political beliefs and us-vs.-them mentality, it is tougher for marketers and brands to navigate how and where to reach their audience. [14:28] Dan’s mission is to create opportunities for media and marketers to be rewarded for bringing people together, rather than only benefitting when we are engaged in canceling and arguing with one another. With how strong the Twitter lynch mob mentality is now along with media bias and corporate influence, we have a long way to go. [19:27] Outrage industrial complex is a strategy that wants to keep us divided with the belief that you can make more money when people are outraged and pitted against each other. [20:00] The purpose of the Media Roundtable is to put a higher premium on words that advance ideas and bring people together to solve those programs. They have members of the media, creators, and brands that are interested, sign a pledge to use their talent and platform to unite rather than divide. [30:45] The Media Roundtable provides a place for thought leaders and marketers to broaden the discussion of how we can have a civil discourse and less a polarizing, monosyllabic, biased one. [48:18] It may be a challenge, but we first could have to make it in Facebook and other corporations' interest to create a financial model where people are rewarded for balanced, fair, and nuanced conversations. Quotes: “The very nature of the podcast listener is looking for different things. They are not afraid to be at the tip of the spear of a new way of doing something.” “News is better served when it’s even-handed.” “We gotta deal with each other, and we gotta keep dealing with each other.” “There is a market for the longer, nuanced conversation, we just have to do work and be patient that it will work out and pay off over time.” Mentioned in This Episode: Media Roundtable The Divided States of Media Ad Fontes Media Bias Chart National Institute of Civil Discourse Oxford Road The Reverent Blue Line…

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