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تمت الإضافة منذ قبل six عام
المحتوى المقدم من Immigrant Stories. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Immigrant Stories أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Crossroads - October 5th, 2018
Manage episode 222436488 series 2466214
المحتوى المقدم من Immigrant Stories. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Immigrant Stories أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Immigrant Stories is an improv show that is inspired by the real life stories of immigrants and their journeys from uprooting themselves in their home countries towards creating a life in Sweden. These are the two stories from our show October 5th, 2018 told by Rameez Hussain from India, and Tanis Bestland from Canada. The theme was Crossroads.
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6 حلقات
Manage episode 222436488 series 2466214
المحتوى المقدم من Immigrant Stories. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Immigrant Stories أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Immigrant Stories is an improv show that is inspired by the real life stories of immigrants and their journeys from uprooting themselves in their home countries towards creating a life in Sweden. These are the two stories from our show October 5th, 2018 told by Rameez Hussain from India, and Tanis Bestland from Canada. The theme was Crossroads.
…
continue reading
6 حلقات
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×Immigrant Stories is an improv show that is inspired by the real life stories of immigrants and their journeys from uprooting themselves in their home countries towards creating a life in Sweden. These are the two stories from our show October 20th, 2018 told by Raman Ramalingam from India, and Debora Costa Chazanas from Brazil. The theme was Equality.…
Immigrant Stories is an improv show that is inspired by the real life stories of immigrants and their journeys from uprooting themselves in their home countries towards creating a life in Sweden. These are the two stories from our show October 19th, 2018 told by Victoria Nord from Germany and Ana Cruz from Portugal. The theme was Conformity.…
Immigrant Stories is an improv show that is inspired by the real life stories of immigrants and their journeys from uprooting themselves in their home countries towards creating a life in Sweden. These are the two stories from our show October 12th, 2018 told by Ksenia Kolpakova from Russia and Hlín Ágústsdóttir from Iceland. The theme was Fitting in.…
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1 Blessings of Being Multicultural - October 13, 2018 30:35
30:35
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Immigrant Stories is an improv show that is inspired by the real life stories of immigrants and their journeys from uprooting themselves in their home countries towards creating a life in Sweden. These are the two stories from our show October 13th, 2018 told by Raman Ramalingam from India, and Sarah Bigot from France. The theme was the Blessings of Being Multicultural.…
Immigrant Stories is an improv show that is inspired by the real life stories of immigrants and their journeys from uprooting themselves in their home countries towards creating a life in Sweden. These are the two stories from our show October 5th, 2018 told by Rameez Hussain from India, and Tanis Bestland from Canada. The theme was Crossroads.…
Immigrant Stories is an improv show that is inspired by the real life stories of immigrants and their journeys from uprooting themselves in their home countries towards creating a life in Sweden. These are the two stories from our show October 6th, 2018 told by Maali Naddaf from Syria, and Aaron Keith from the U.S. The theme was Home Sweet Home.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.