How To Reduce Your Remarketing Ad Budget By 80% And Still Make The Same Number Of Sales Turn Advertising Into Business Growth With Charles Kirkland podcast

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المحتوى المقدم من Turn Advertising Into Business. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Turn Advertising Into Business أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

منذ 10 أيام1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Turn Advertising Into Business Growth With Charles Kirkland « »
How To Reduce Your Remarketing Ad Budget By 80% And Still Make The Same Number Of Sales

منذ 6 أعوام 6:27

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المحتوى المقدم من Turn Advertising Into Business. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Turn Advertising Into Business أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Let me show you how do slash your remarketing budget without hurting your sales. To get more insider tips and strategies make sure you sign up for the “ROI Accelerator” newsletter. https://mediabuyerassociation.com/free-media-buyer-membershipv2/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message

… continue reading

30 حلقات

#Business #Turn Advertising Into Business #Charles Kirkland

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How To Reduce Your Remarketing Ad Budget By 80% And Still Make The Same Number Of Sales

Turn Advertising Into Business Growth With Charles Kirkland

published منذ 6 أعوام

مشاركة

M4A•منزل الحلقة

المحتوى المقدم من Turn Advertising Into Business. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Turn Advertising Into Business أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Let me show you how do slash your remarketing budget without hurting your sales. To get more insider tips and strategies make sure you sign up for the “ROI Accelerator” newsletter. https://mediabuyerassociation.com/free-media-buyer-membershipv2/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message

… continue reading

30 حلقات

#Business #Turn Advertising Into Business #Charles Kirkland

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1
When Will Marketing Get Respect In The B2B World? 3:47

منذ 4 years3:47

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3:47

Is 2021 the year marketers finally get the respect they deserve? For all to long Sales and been the golden child and marketing is the red headed step child. Now that is chaining and marketing is getting a spot at the table and the c suite is finally seeing the impact that marketing has. Great marketing makes sales easy. Start your day with The MBA, just click the link below and subscribe. We send every Monday, Wednesday and Friday. https://mediabuyerassociation.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message…

1
Why Google Will No Longer Be The Dominant Search Engine 6:57

منذ 4 years6:57

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6:57

Google might have a huge edge over other search engines. The roll out of IOS 14 is putting privacy front and center. People are now looking at privacy in a whole new light. Online Marketing Education Courses For People Of All Skill Levels And Backgrounds. Get the latest media buying news and updates at https://mediabuyerassociation.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message…

1
Why Social Media Ads Aren't Working In 2021? 5:12

منذ 4 years5:12

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5:12

If 2020 taught us anything it is that change is happening faster and faster. The average consumer has gotten a lot smarter. Now they can smell ads from a 1 mile away. The same ad format that worked last year is failing this year. In order to make social media work you need to adjust your marketing strategy to stop sounding like a used car salesman. Start sounding like news and become the trusted adviser your prospects are looking for. Make sure you sign up for the MBA newsletter to get daily market updates. https://mediabuyerassociation.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message…

1
5 Steps to fix low converting pages 4:27

منذ 5 years4:27

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4:27

We all have landing and sales pages we poured our heart and soul into that have failed to convert as expected. We have tweaked, edited, and refined them until they are the world's best landing and sales pages -- or at least we think so. This is something that will happen to everybody at some point in your digital marketing career. So how do we troubleshoot these low converting pages? Before you start taking an ax to the sales page like a crazy lumberjack, here are a few things to check to determine what needs to be done and if anything needs to be done. Learn more about Charles at https://trinitymarketingagency.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message…

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5 Steps To Higher Converting Facebook & Google Ads 6:55

منذ 5 years6:55

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6:55

When it comes to making sales online it takes work. It's not as easy as throwing up some ads on Google and Facebook and hoping for the best. You have to understand these factors at a minimum about your buyer: What is the pain point? What do they need to believe to buy? What else have they tried that failed? Why are you any different? What is their awareness level? Once you can answer these questions, you’re ready to start creating ads. But here is where things go totally haywire for most people. Creating ad copy and compelling images comes from knowing your buyer and being able to create a compelling argument on why they should say YES to you. This is where the art of advertising comes in. You are not the only person selling to them in your market. If your ads and images aren’t creative, you end up looking and sounding like everybody else and that's the kiss of death. Prospects will tune you out like a static-filled AM station in the middle of the night. If you want us to help run your ad campaigns click below to read the details. https://trinitymarketingagency.com/product/facebook-ad-testing-package-3-ads/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message…

1
Apple is about to change the email marketing game overnight. 5:00

منذ 6 years5:00

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5:00

Get ready for the biggest change in email marketing in your lifetime. --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message

1
The death of the free strategy session. 4:17

منذ 6 years4:17

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4:17

One of the most common things we see going wrong with service and technology businesses is the offer of the free 30 minute strategy session. This worked wonders when people weren’t exposed to it as often as they are now. But let’s face it you’re trying to get 30 minutes of the most precious commodity any business owner has. In fact it’s the one thing nobody has enough of, they definitely don’t want to share it with a Stranger for 30 minute sales pitch. In today’s podcast I’m going to share a simple and easy solution to generating all the strategy session you could ever want by not giving away a strategy sessions on the front of your offers. Yes I know this will be controversial and there’s always going to be someone who argues that what they’ve got works great. Great more power to you, but from being in the trenches every day working with multiple clients I have my finger on the pulse of what’s working --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message…

1
Focus on the psychology of selling not the technology of selling. 2:44

منذ 6 years2:44

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2:44

This will probably be a very controversial podcast. A lot of my friends have technology companies and I am certainly not hating on them. But every day we see prospective clients come to us and they are using the latest technology and can tell you everything about it and yet their sales are struggling. The fastest way to grow a business is focusing on the psychology of selling. --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message…

1
Big Data And AI Are Here In The World Of PPC 3:09

منذ 6 years3:09

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3:09

Welcome to the world of big data and AI. Google, Bing and Facebook are taking over bidding to find you the best leads. --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message

1
The B2B ad network that nobody looks at. 4:11

منذ 6 years4:11

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4:11

When it comes to B2B this might be the best ad network to use. But nobody talks about it. "Learn How To Systematically And Predictably Turn Paid Advertising Into Business Growth!" Create your free account. https://mediabuyerassociation.com/mba-access/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message…

1
Why Most Marketers Have It Wrong 4:33

منذ 6 years4:33

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4:33

What I’m about to say isn’t going to help win friends and influence people, but it has to be said. I’ve lost count of how many conversations I’ve had where prospective clients spend most of the time bragging about what software they are using as if software alone is going to give them some magic power to dominate a market. Let's be 100% transparent; software and technology can help to some extent. But it's more about the messages than the way your landing page looks. It's not your fault. Everywhere you look all you see is ads promising near magical results and all you have to do is sign up for their software. Your message is far more important than the software behind it. Here are some ways we can stay connected. Join the 7 Day Pay Per Click Boot Camp https://mediabuyerassociation.com/7-day-ppc-bootcamp/ Get a list of 29 Traffic Sources https://mediabuyerassociation.com/ultimate-list-129-traffic-sources-v2/ Download the Social Media AD Worksheet https://go.mediabuyerassociation.com/v215382299 Did you sign up for the weekly Marketing SMS Traffic Tips sent to your phone? http://mediabuyerassociation.com/sms-congratulations/ Friend and follow me on Facebook https://www.facebook.com/onlineinternetmarketing Follow me on Twitter https://twitter.com/charleskirkland Subscribe to “Media Buyer" podcast https://mediabuyerassociation.com/podcast/ Subscribe to the YouTube channel https://www.youtube.com/channel/UCFo2Ia9Q17F2jdB70CNdiMA --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message…

1
Alex Berman & Charles Kirkland Talk Growth With Email 21:59

منذ 6 years21:59

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21:59

Alex Berman shares his best tips and tricks to using cold email to create massive growth fast. Follow Alex on Youtube https://www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ Visit his site https://x27marketing.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message…

1
Which CRM Is Better 6:17

منذ 6 years6:17

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6:17

With so many free and paid CRM's on the market today which one is right for you? --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message

1
Why Digital Marketers Are Failing 6:34

منذ 6 years6:34

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6:34

To get more insider tips and strategies make sure you sign up for the “ROI Accelerator” newsletter. https://mediabuyerassociation.com/free-media-buyer-membershipv2/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message

1
Why Your FaceBook Account Got Banned 8:06

منذ 6 years8:06

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8:06

To get more insider tips and strategies make sure you sign up for the “ROI Accelerator” newsletter. https://mediabuyerassociation.com/free-media-buyer-membershipv2/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/charles-kirkland/message

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