))
Has the marketing funnel really changed?
Manage episode 207117724 series 2275111
المحتوى المقدم من The Point of Connection and Mumbrella Bespoke. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Point of Connection and Mumbrella Bespoke أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The marketing funnel is perhaps the most famous and utilised piece of marketing theory. While models differ slightly, they all work on the basis that there is more to a purchase than walking into a store and buying a product, with stages including awareness, consideration, purchase and then loyalty. But in an always-connected world, some argue this funnel has lengthened – awareness now happens long before purchase, and an interaction with a brand continues long after. Our panel discusses what the state of play really is in 2018, and how this affects both B2B and B2C marketers.
…
continue reading
3 حلقات
مشاركة
