TBJA 404 What Is A Personal Brand And Why Do You Need One To Be Successful? Matt Sweetwood The Brand Journalism Advantage Podcast With Phoebe Chongchua podcast

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Business Marketing Socialmedia Storytelling Phoebe Chongchua New Media Marketing Strategist Brand Journalist Entrepreneur Brand

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تمت الإضافة منذ قبل seven عام

المحتوى المقدم من Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 4 أيام33:58

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

The Brand Journalism Advantage Podcast With Phoebe Chongchua « »
TBJA 404 What Is A Personal Brand And Why Do You Need One To Be Successful? Matt Sweetwood

منذ 8 أعوام 25:49

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المحتوى المقدم من Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Matt Sweetwood created a personal brand long before the days of social media. He launched a successful retail camera store at a time when others were shutting their doors. He did this by creating a personal brand. Find out how this transformed his business and how it can help yours too.

See the show notes.

… continue reading

437 حلقات

#Business #Marketing #Socialmedia #Storytelling #Phoebe Chongchua #New Media Marketing Strategist #Brand Journalist #Entrepreneur #Brand

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TBJA 404 What Is A Personal Brand And Why Do You Need One To Be Successful? Matt Sweetwood

The Brand Journalism Advantage Podcast With Phoebe Chongchua

published منذ 8 أعوام

مشاركة

MP3•منزل الحلقة

المحتوى المقدم من Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Matt Sweetwood created a personal brand long before the days of social media. He launched a successful retail camera store at a time when others were shutting their doors. He did this by creating a personal brand. Find out how this transformed his business and how it can help yours too.

See the show notes.

… continue reading

437 حلقات

#Business #Marketing #Socialmedia #Storytelling #Phoebe Chongchua #New Media Marketing Strategist #Brand Journalist #Entrepreneur #Brand

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TBJA 441 What SEO Strategies Work in 2022? Brandon Leibowitz 32:48

منذ 3 years32:48

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32:48

Navigating the ever-changing world of SEO can be frustrating. Brandon Leibowitz from SEO Optimizers shares his expertise in Search Engine Optimization and answers questions on best practices for blogging, videos, and websites. Learn what SEO strategies work in 2022. Get a free gift from Brandon to help with your SEO. See the show notes for Episode 441.…

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TBJA 440 5 Tips To Creating Great Content, Melanie Deziel 30:01

منذ 3 years30:01

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30:01

Have you ever felt at a loss for creating content to promote your business? If so, this podcast is a must-listen-to episode. Melanie Deziel is a two-time guest on The Brand Journalism Advantage podcast. She shares her powerful strategy for creating great content. Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators, and companies of all sizes how to tell better brand stories, and the author of The Content Fuel Framework : How to Generate Unlimited Story Ideas. See the show notes.…

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TBJA 439 How A Bad Situation Can Launch Success, Jodi Stolove 24:22

منذ 5 years24:22

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24:22

Jodi Stolove knows how a bad situation can launch success. She didn't let an injury keep her down. We have a chat about how she pivoted in her career to find success and what she's doing to keep her business thriving during COVID-19. See the show notes .

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TBJA 438 How to Create Powerful Email Strategies that Drive Sales, Kelly Forst 23:52

منذ 5 years23:52

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23:52

Email marketing during COVID-19. How do you send the right message? How frequently should you marketing during a crisis, especially one as big as the Coronavirus pandemic? Kelly Forst is with Aweber. She joins me to talk about crisis communication and how to create powerful email strategies that drive sales. See the show notes.…

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TBJA 437 How to be a Successful Entrepreneur, Sean Rones 27:28

منذ 5 years27:28

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27:28

From modeling to bull riding to monitoring couple's relationships using an app, serial entrepreneur, Sean Rones, talks about his latest passion and he shares his top tips on how to be a successful entrepreneur. See the show notes .

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TBJA 436 Your Online Personal Brand Creates Social Proof, Leonard Kim 37:53

منذ 5 years37:53

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37:53

An online personal brand is vital to your success whether you're an entrepreneur or an employee. Find out why your personal brand matters and how it creates social proof. Leonard Kim shares his top tips. See the show notes .

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TBJA 435 5 Tips on Getting Your Brand on a Podcast, Kyle Jelinek 33:23

منذ 6 years33:23

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33:23

In this episode, learn how to connect your brand with a podcast. How to find the right podcast, the right host, and ensure that your marketing campaign meets its goals. Kyle Jelinek shares his Top Tips. See Show Notes.

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TBJA 434 5 Tips To Create A Successful Website, Dennis Plucinik 28:50

منذ 6 years28:50

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28:50

In this episode learn how to create a website that is user-friendly and attracts your core clients. Dennis Plucinik from ATTCK shares his top 5 tips on creating a successful website. See show notes .

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TBJA 433 Why You Have To Be Doing Social Media Advertising, Justin Hartzman 31:29

منذ 6 years31:29

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31:29

Social media marketing has helped level the playing field. Find out what you can do to grow your business by effectively using social media marketing and automation. Get top tips from co-founder and chief executive officer of Needls, Justin Hartzman. See the show notes .

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TBJA 432 How to get Your Story in the News, Gary Schneeberger 37:22

منذ 6 years37:22

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37:22

Earned media is highly coveted by businesses but too often the brand doesn't know the right story to tell to intrigue the news media. Find out from Gary Schneeberger how to get your story in the news. ThinkLikeAJournalist.com See the show notes .

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TBJA 431 How Entrepreneurs Can Get Unstuck, Dan Kuschell 37:39

منذ 6 years37:39

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37:39

What can you do to break free and get unstuck? Maybe you just need to re-energize and focus on surpassing last year's success? Even if you're not "stuck" but you just want to boost your business, find that growth factor, and thrive this year. Listen now to Dan Kuschell on getting unstuck. See the show notes.…

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TBJA 430 How We Generate a $22:1 ROI Promoting Content to a Cold Audience, Daniel Daines-Hutt 32:07

منذ 6 years32:07

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32:07

Hear from marketer, Daniel Daines-Hutt, on how he's killing it on Facebook by generating a $22:1 ROI promoting content to a cold audience. Find out what he's doing to get these results! ThinkLikeAJournalist.com

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TBJA 429 Mastering Social Media for Audience Development and Growth, Winnie Sun 24:28

منذ 6 years24:28

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24:28

With so many different social media platforms, how can your team keep up to stay connected with clients and consumers? Learn how Winnie Sun used social media & PR to attract clients to her financial firm. ThinkLikeAJournalist.com

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TBJA 428 Crisis Management: How to be Proactive Instead of Reactive 23:51

منذ 7 years23:51

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23:51

Crisis management plans are often overlooked or underdeveloped until a real crisis happens. Find out from crisis management experts, Bob May and Steve Albrecht, how to handle and create a strategy that works to protect you, your company and employees. See the show notes.

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TBJA 427 Why Your Business is Losing Money if You’re Not Automating it, Magnus Unemyr 25:04

منذ 7 years25:04

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25:04

If you're not automating repetitive business tasks you are losing money because you're doing manually what could and should be done via automation. Magnus Unemyr shares why automation is key to succeeding in business. ThinkLikeAJournalist.com

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