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Engagement
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المحتوى المقدم من Black Box of Content Marketing. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Black Box of Content Marketing أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Content marketing often aims at engaging consumers. But what is consumer engagement? How to foster engagement and what kind of outcomes does engagement have? On our last episode of "Unboxing Content Marketing" we talk about engagement with associate professor Elina Jaakkola from the Turku School of Business and Economics.
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