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MyMediaDiary: Marketing Guru, Sandy Barris
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Manage episode 153311975 series 1087694
المحتوى المقدم من Kevin Walsh. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Kevin Walsh أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Kevin Walsh interviews Sandy Barris, a longtime marketing expert.
He is the author of 97 Marketing Secrets to Make More Money and the app, Sales Goal On Fire Pro. More information at www.SandyBarris.com
He shares his lifelong journey and lessons, including:
- Writing a book, not to sell but to use as a giant business card of credibility
- How Google's AdWords works, and which words cost the most)
- Creating an App (or hiring the right people to do it for you)
- Marketing a la carte (one-day turnaround for customers who just need booster-shots)
- War stories (successes and failures)
- Election Ads (does negativity work?)
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