Episode 58: Selling the Experience, Not the Ingredients- Marketing Wisdom for Makers with Sara Golding

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In this inspiring and practical episode, host Faithann Basore sits down with Sara Golding, a dual business owner who bridges the worlds of bookkeeping and handcrafted products. Sara shares insights that every maker, creator, and product-based business owner needs to hear—especially as the holiday season approaches.

Sara’s message is simple but powerful: your customers aren’t buying ingredients—they’re buying results and experiences. From dry skin to gift-giving anxiety, Sara shows how to shift your focus from product details to customer transformation.

You’ll learn how to talk about your products in ways that connect emotionally, stay compliant with industry regulations, and ultimately build customer trust that lasts. Plus, Faithann and Sara dive into one of Faithann’s favorite concepts—the Tasmanian Devil Pitch—and how simplifying your message helps people remember and refer you more easily.

This week, think about the makers and creators in your network. Reach out and ask them, “How can I bring you up at my Thanksgiving dinner table?”
Be intentional about giving referrals that help handcrafted business owners thrive during the holidays.

Connect with Sara Golding

• 💼 Bookkeeping & Strategy: SunnyGirlBusinessSolutions.com

• 🕯️ Handcrafted Gifts & Wholesale: SunnyWishes.com

• 💬 Join her Facebook Group: Makers in Business — a community for product-based entrepreneurs

Connect with Faithann:

Instagram: @thenetworkerstourguide

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