AI-First Marketing For A Legacy Industry With Renaud Delaquis

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.
• AI scheduling reduces travel time and increases daily lessons
• Local marketing at scale through AI-powered research and print assets
• Measuring lift via brand queries, CTR, utilization, and 10th-grade share
• Nine test markets to validate and replicate winning tactics
• Recruiting treated as marketing, led by clear personas
• Retired educators deliver better training and higher lesson counts
• Partnerships with online course leaders instead of head-to-head SEO
• Focus on physical-service moat and first-principles metrics
• Practical AI use: small daily wins over big-bang changes

Guest Contact Information:

Website: coastlineacademy.com
LinkedIn: linkedin.com/in/renaud-delaquis

More from EWR and Matthew:

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

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Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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1. Preview: AI Across The Business (00:00:00)

2. Setting The Stage: AI-First Focus (00:01:59)

3. Legacy Industry Meets AI Scheduling (00:03:12)

4. Why AI Search Isn’t Driving Demand Yet (00:06:00)

5. Two-Sided Marketing: Teens And Parents (00:07:05)

6. Local Marketing At Scale With AI (00:09:20)

7. Measuring Impact And Share Of Voice (00:12:05)

8. First Principles Over Flawed Reporting (00:15:55)

9. Test Markets And Replicable Playbooks (00:18:44)

10. The Big Aha: Recruiting As Growth Engine (00:20:18)

11. Personas, Quality Lessons, And Revenue (00:24:35)

12. Competing With Online Courses Via Partnerships (00:28:20)

13. Focus, Moats, And Physical Advantage (00:31:30)

14. Practical Advice And Closing Calls (00:34:10)