Ahead of IAA, Anshuman Saxena unpacks Qualcomm’s big driver-assistance ambitions

Shift: A podcast about mobility

Anshuman Saxena, vice president and head of ADAS and automated driving at Qualcomm, details the company’s long-simmering efforts to deliver driver-assistance technology on a global scale.

Underway for years, those efforts will debut aboard BMW’s Neue Klasse platform during the IAA mobility showcase in Munich next month.

Saxena discusses that development, plus broader driver-assistance plans at Qualcomm. The company has roughly $45 billion in expected auto industry revenue, and roughly a third of that is from driver-assistance products.

Further, he discusses how AI will upend motorists’ experiences inside their vehicles — think KITT and Knight Rider come to life.

Finally, Hannah Lutz and I mentioned last week’s 100th anniversary of Automotive News at the start of the podcast. You can find more information and a retrospective on a century’s worth of major automotive milestones here.