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Your Ideal Customer Is a Result, Not a Choice
Manage episode 481267706 series 3601368
المحتوى المقدم من Tom Stimson and The Stimson Group. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tom Stimson and The Stimson Group أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Who is your ideal customer?
In this episode, I explain why this seemingly simple choice has massive implications for your business model. Discover whether your business is designed to serve clients (optimizing for revenue) or customers (optimizing for resources), and why trying to serve both usually means doing neither well.
In a balanced, scalable business, turning down work is essential. If that makes you queasy, your revenue addiction might be compromising your business model.
Listen now to hear questions that'll increase your chances of intentional success.
Visit trstimson.com for more resources.
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