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تمت الإضافة منذ قبل nine عام
المحتوى المقدم من Quincy Access Television. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Quincy Access Television أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Masspirg - January 27, 2025
Manage episode 463437513 series 1041080
المحتوى المقدم من Quincy Access Television. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Quincy Access Television أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Jeanne Foy of the Masspirg Consumer Action Center in Weymouth discusses the organization's mission of helping to prevent scams and assisting victims of scams.
680 حلقات
Manage episode 463437513 series 1041080
المحتوى المقدم من Quincy Access Television. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Quincy Access Television أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Jeanne Foy of the Masspirg Consumer Action Center in Weymouth discusses the organization's mission of helping to prevent scams and assisting victims of scams.
680 حلقات
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AM Quincy
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1 Good Neighbor Energy Fund - February 14, 2025 17:57
17:57
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Priscilla Ress from Eversource provides details of the Massachusetts Good Neighbor Energy Fund that can help pay heating bills for eligible residents.
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AM Quincy
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Quincy schools address immigration concerns. Another new school in Quincy. Quincy police increase park patrols.
Child playing with matches in Quincy sparks fire. No Lunar New Year holiday in Quincy. Head Start needs increased funding.
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AM Quincy
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Council president responds to Quincy statue controversy. Quincy puts more controls on money. YMCA president retiring.
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AM Quincy
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1 Rep. Tackey Chan - February 11, 2025 1:00:46
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A supplemental budget, tariff impacts, a visit by the King of Jordan. Some of the topics discussed in this latest edition of a chat with State Representative Tackey Chan.
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AM Quincy
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1 Eastern Nazarene College - February 10, 2025 26:34
26:34
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Eastern Nazarene College President, Reverend Dr. Colleen Derr speaks about the impending sale of the college to a former student and his plans for the future of the property.
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AM Quincy
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Quincy Mayor Thomas Koch responds to concerns over two statues proposed for the new Quincy police headquarters. Koch also comments on the sale of Eastern Nazarene College, a lawsuit filed over the proposed Long Island Bridge, and the upcoming Winterfest celebration.
Shots fired in Quincy restaurant. Statue controversy in Quincy. Layoffs at Mass General.
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AM Quincy
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1 Masshire South Shore - February 10, 2025 18:47
18:47
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Ron Iacobucci, Executive Director of MassHire South Shore discusses the role of the Career Center, the current state of the workforce in Massachusetts, and challenges facing the Department of Unemployment Assistance.
State trooper crash. Former Stoughton officer in court. Quincy students learn CPR.
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AM Quincy
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1 Quincy Animal Shelter - February 7, 2025 19:21
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Quincy Animal Shelter President Sandra Sines, and Director of Intake and Operations, Liz Henderson, chat about the new shelter on Quarry Street that will be opening in March.
Eastern Nazarene College alum buys entire campus. Quincy sues the state over the Long Island Bridge. Frank Bellotti memorial service.
Eastern Nazarene College is sold. Fore River Bridge openings.
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AM Quincy
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Braintree teen missing. Milton shooting suspect arrested. Best selling author to speak in Quincy.
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AM Quincy
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A hot air balloon festival, drone show, waterfront maritime festival, and internationally renowned musical acts are some of the highlights coming for the Quincy400 celebration this year. Mayor Thomas Koch also announces the first major sponsor of the celebrations.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.