المحتوى المقدم من WLRN and WLRN News. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة WLRN and WLRN News أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من WLRN and WLRN News. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة WLRN and WLRN News أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
On the South Florida Roundup we discussed the constitutional questions surrounding Gov. Ron DeSantis’ demand that local authorities assist federal immigration officials. South Florida may not be on board (1:12). We also looked at a popular new program in Miami Gardens that teaches kids a vital but not always accessible skill: computer coding (19:28). And we examined the new deal that takes Cuba off the U.S.’ state sponsors of terrorism list — and dissidents out of Cuba’s prisons (35:21).
المحتوى المقدم من WLRN and WLRN News. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة WLRN and WLRN News أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
On the South Florida Roundup we discussed the constitutional questions surrounding Gov. Ron DeSantis’ demand that local authorities assist federal immigration officials. South Florida may not be on board (1:12). We also looked at a popular new program in Miami Gardens that teaches kids a vital but not always accessible skill: computer coding (19:28). And we examined the new deal that takes Cuba off the U.S.’ state sponsors of terrorism list — and dissidents out of Cuba’s prisons (35:21).
On the latest episode of South Florida Roundup, we talked about how the city of Coral Gables became an end-point for smuggled migrants between the Bahamas and South Florida in recent weeks (01:06). We also looked into red light camera tickets and how cities like Aventura are making major profits from them (16:30). And we examined the city of Miami commission’s recent vote to shift millions meant for new city parks BACK to Miami Freedom Park—the future home of the Inter Miami Soccer team (33:42).…
This week on the South Florida Roundup, we talked with Miami’s Roman Catholic Archbishop Thomas Wenski, who’s had a lot to say about the Trump administration’s controversial pursuit of undocumented migrants — and its swipes at the Church (01:11). We also looked at another controversial trend: top Republican politicos taking the helm at colleges like Florida International University and Florida Atlantic University (20:09). And we examined the trial of Colombia’s former president: is it politicized justice (35:33)?…
On the South Florida Roundup, we looked at President Trump’s alarming decision to revoke Temporary Protected Status for hundreds of thousands of Venezuelans here — who now face deportation back to a brutal dictatorship (01:06). We also looked at a Miami-Dade effort just underway that could turn traditionally Black communities into a new city (20:22). And we talked with the filmmaker behind a new WLRN-produced documentary that traces much of Haiti’s crisis to the demise of the Creole pig (35:08).…
On the South Florida Roundup, we took a deep dive into this region’s deepening waste management crisis (01:02). We also looked at the University of Miami’s new mission to test Elon Musk’s brain chip to help paralyzed persons lead more normal lives (20:00). And we examined what’s next for the undocumented residents known as Dreamers now that Florida may reduce their access to college (35:20).…
On the South Florida roundup, we discussed the new proposal from Miami-Dade County’s new property appraiser, Tomas Regalado, to calculate climate change risk into our home values (01:11). We also looked at the possibility of a resurgence here of the hate group Proud Boys after the presidential pardon of Jan. 6 convicts like Enrique Tarrio (19:25). And we examined President Trump’s threat to take the Panama Canal — and drive away China (35:34).…
On the South Florida Roundup we discussed the constitutional questions surrounding Gov. Ron DeSantis’ demand that local authorities assist federal immigration officials. South Florida may not be on board (1:12). We also looked at a popular new program in Miami Gardens that teaches kids a vital but not always accessible skill: computer coding (19:28). And we examined the new deal that takes Cuba off the U.S.’ state sponsors of terrorism list — and dissidents out of Cuba’s prisons (35:21).…
On the latest episode of the South Florida Roundup, we took a closer and deeper look at the decades of rapes of dozens of women allegedly committed by the wealthy Alexander brothers. Why is South Florida so often the scene of this horror (01:09)? We also examined a groundbreaking, $60 million effort in Palm Beach County to create a more modern and effective central mental health facility (19:34). And we discussed the drama unfolding in Venezuela today as the dictator who brutally stole an election swears himself in (34:33) .…
On this week's episode of The South Florida Roundup, we reviewed 2024, and previewed 2025, for the paradise — or at least the traffic-jammed region — that we call South Florida (01:13), as well as for that annex of South Florida that we call Latin America and the Caribbean (34:47). Our panel of journalists and experts guided us through the good and the bad that shaped us last year and promise to define this year. Such as, where are we ever going to put that garbage incinerator and will Venezuela ever be free?…
In a re-broadcast of The South Florida Roundup, we revisited conversations we aired last month with local Miami Book Fair authors. Asha Elias talks about her new novel of Miami Beach dysfunction, Pink Glass Houses (01:11); Haitian-American educator Isabelle Camille discusses her poignant memoir of her child’s transgender journey, Sole’s Mom (18:28); and Jamaican-American poet Geoffrey Philips tells us about his graphic biography of Black nationalist hero Marcus Garvey for young readers, My Name Is Marcus (34:56).…
On the South Florida this week, we devoted the hour to the holidays — starting with just getting there: What to expect on the roads and in the skies, especially with Miami International Airport in the midst of a $9 billion makeover (01:12). We also looked at our community’s growing number of interfaith programs and projects, whose efforts to build religious understanding matter a lot this time of year (18:13). And we looked back on some of the tasty holiday food stories WLRN has brought you in years past (34:07).…
On this week's episode of The South Florida Roundup: Corruption charges against former Miami City Commissioner Alex Diaz de la Portilla collapsed – and why the watchdog in this case looks worse than the dog. We also ask why five of Palm Beach County’s largest medical centers – all owned by Tenet Healthcare – just got F or D ratings by a national nonprofit. And we examine a new Broward school board proposal to keep religion – including Satanology – off school signs. Lastly, we look to the rise of gun violence in the Caribbean; Barbados, to be exact. This week regional leaders attended an urgent public security conference hosted by the InterAmerican Development Bank.…
On The South Florida Roundup, we kicked Miami-Dade County’s garbage incinerator can down the road once more. And we asked: is the plan dead in Doral because President-elect Donald Trump killed it (01:20)? We also looked back at this week’s Condo Summit in Davie – and looked ahead to the pocketbook pain condo owners face starting this month with no deadline extension in sight (14:33). And we examined how bad the gang nightmare is now for women and children in Haiti. What can be done (27:00)?…
On the South Florida Roundup, we talked with a Florida International University coastal expert known as "Dr. Beach" about the growing number of people caught — and dying — in rip currents. And it’s not just a summer hazard (01:10). We also looked at Miami-Dade’s recent resolution to ban single-use plastics at its county-owned venues — and how it reflects the national trend to quit the plastics habit, even in red Florida (20:13). And, we spoke with South Florida’s leading hunger relief group about the holiday work ahead for all of us (35:44).…
On the South Florida Roundup, we talked with three of the Miami Book Fair’s featured local authors. Asha Elias’ new novel Pink Glass Houses shows us Miami Beach social climbers battling for control of their kids’ school PTA (01:11). Haitian-American educator Isabelle Camille’s poignant memoir Sole’s Mom embraces her child’s transgender journey (18:28). And Jamaican-American poet Geoffrey Philip’s graphic book My Name Is Marcus presents young readers to Black nationalist hero Marcus Garvey (34:56).…
On the South Florida Roundup, we looked at the dispute between Miami-Dade County and Miami Beach that just resulted in the Beach ponying up $10 million to the County’s Homeless Trust (01:11). We also discussed why President-elect Donald Trump won so many Black — especially Black male — votes in South Florida. Was it a sexist thing, as Barack Obama said, or something deeper? (20:22) And we examined what to expect from Marco Rubio, if he’s confirmed as Trump’s top diplomat, in Latin America — and its ties to China (35:48).…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.