109 - What Viral Reels Teach Us About Business with Chris Koerner

Nikonomics - The Economics of Small Business

Nikonomics - The Economics of Small Business

Player FM - Internet Radio Done Right

تمت الإضافة منذ thirty-one أسبوع

المحتوى المقدم من Nikolas Hulewsky. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Nikolas Hulewsky أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/uncuffed">Uncuffed</a></span>

1
Uncuffed

إلغاء الاشتراك

منذ 12 يومًامنذ 12d ago

إلغاء الاشتراك

شهريا

Uncuffed empowers people in California prisons to tell their own stories. The award-winning collaboration between incarcerated student producers and professional journalists shines light on the human experience of people before, during, and after their prison terms. The new Season 4 is hosted by formerly incarcerated producer Greg Eskridge. https://www.WeAreUncuffed.org

منذ عام واحد 33:29

MP3•منزل الحلقة

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨
Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy), as we explore business concepts inspired by viral Instagram content. We analyze various opportunities from experiential retail to mobile businesses and unique products, discussing how to leverage current trends for entrepreneurial success. We emphasize the importance of creating an indistractable experience and capturing consumer attention. We also discuss how to create businesses with products or experiences that parents will find difficult to say "no" to.

Questions this Episode Answers:

How can you blend traditional services with unique experiential components to create a standout business?
In an increasingly digital world, why is there a growing appeal for physical, indistractable experiences?
What are some ways to build businesses that capture and hold consumer attention, leveraging the power of unique experiences?
How can businesses design an experience to make it irresistible for parents to purchase for their children?
What are some examples of unique product businesses and how can you capitalize on current trends?

Enjoy the conversation!
__________________________
Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
__________________________
MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
___________________________
This week we covered:
00:00 Highlights & Introduction
00:58 Evaluating Instagram Business Ideas
01:37 Sandbox Coffee Shop Concept
03:33 Experiential Business Models
09:20 Cold Wet Socks Therapy
11:20 Marketing and Monetizing Simple Ideas
16:57 Micro Peas and Immaturity
17:12 Live Fish Vending Machine
19:41 Business Ideas for Kids
22:48 Mobile Bookstore Concept
27:34 Jerry Springer and Attention Economy
32:20 Parenting and Distractions

131 حلقات

#Entrepreneur #Business #Nikolas Hulewsky #Acquisitions #Business Deals #Scale #Hustle #Entrepreneurship #Million #Marketing #Growth

Nikonomics - The Economics of Small Business

109 - What Viral Reels Teach Us About Business with Chris Koerner

Nikonomics - The Economics of Small Business

published منذ عام واحد

MP3•منزل الحلقة

Questions this Episode Answers:

How can you blend traditional services with unique experiential components to create a standout business?
In an increasingly digital world, why is there a growing appeal for physical, indistractable experiences?
What are some ways to build businesses that capture and hold consumer attention, leveraging the power of unique experiences?
How can businesses design an experience to make it irresistible for parents to purchase for their children?
What are some examples of unique product businesses and how can you capitalize on current trends?

131 حلقات

#Entrepreneur #Business #Nikolas Hulewsky #Acquisitions #Business Deals #Scale #Hustle #Entrepreneurship #Million #Marketing #Growth

Kaikki jaksot

Nikonomics - The Economics of Small Business

1
131 - How to Turn Data Into Dollars: The Data Shopper Story with Thomas Rudy 31:31

منذ 21 hours31:31

31:31

Join me, Nik (https://x.com/CoFoundersNik), as I interview Thomas Rudy (https://x.com/@rudythesnowman)! We dive deep into Thomas's fascinating entrepreneurial journey, starting way back with some rule-breaking mystery boxes on eBay in the early days of online business. We explore how he transitioned from that to the world of retail arbitrage , his surprising detour through college basketball (and almost becoming an accountant!), and ultimately his path into web development and the building of a successful performance marketing agency, 1020 , which he eventually sold to Benzinga . We also uncover the inner workings of performance marketing , the incredible growth he spearheaded at Benzinga , and his insights on the ever-evolving landscape of SEO and affiliate revenue . Finally, we delve into his latest venture, Data Shopper , a company tackling data in a whole new way, moving beyond reliance on giants like Google and Meta . It's a story of hustle, scrappiness, and constant evolution in the world of business. Questions This Episode Answers: What was your very first online business ventureHow did you transition from basic programming to building and selling a marketing agency? What exactly is performance marketing? How did your performance marketing strategies contribute to Benzinga's rapid growth? How does your new company, Data Shopper , help businesses target customers without solely relying on Google and Meta ? Enjoy the conversation! Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Highlights 00:30 Introduction to the Entrepreneur's Journey 00:52 The eBay Mystery Box Venture 04:41 Transition to Software Development 06:58 Building and Selling an Agency 07:34 Performance Marketing Explained 10:02 Success with Benzinga 19:31 Challenges in SEO and Marketing 22:06 Introduction to Data Shopper 23:50 How Data Shopper Works 28:06 Legal and Ethical Considerations 31:05 Conclusion and Future Plans…

Nikonomics - The Economics of Small Business

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130 - How Our Podcast Helped Him Make $23K/Month and Quit His 9-to-5 with Chris Koerner 38:34

منذ 4 أيام38:34

38:34

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 In this episode, we feature Tyler , a listener who acted on our B2B stump grinding idea after hearing it on a previous episode, which led him to quit his 9-to-5 job . Tyler shares how he followed our advice word-for-word , testing the concept in Boise before launching in Provo . By implementing our strategies, he achieved impressive results, with $23,000 in September alone . He provides key insights into building relationships with tree trimming companies , his pricing strategy , and cold outreach techniques and more. Share your ideas with us: Nik@cofounders.com Chris@cofounders.com Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Highlights 00:37 Tyler's Journey: From B2B Sales to Stump Grinding 01:13 The Initial Spark: Discovering Stump Grinding 01:41 Building the Business: Early Challenges and Successes 02:27 The B2B Sales Connection 04:41 Testing the Market: Boise vs. Provo 06:03 First Jobs and Early Experiences 12:38 Overcoming Hurdles: Mistakes and Lessons Learned 15:44 Revenue Growth and Scaling the Business 18:18 Financing the Stump Grinder 18:13 Monthly Earnings Breakdown 20:38 Building Business Relationships 22:19 Pricing and Payment Structure 23:55 Marketing Strategies 30:10 Future Business Prospects 33:25 Conclusion and Final Thoughts…

Nikonomics - The Economics of Small Business

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129 - You Aren’t Crazy! Your Phone Is Listening to You and He Makes $1M/year From It with Brad Smith 37:41

منذ 6 أيام37:41

37:41

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), as I speak with Brad Smith ( https://x.com/bradsmithcoach ), founder of Automation Links . We discuss how he helps businesses automate their marketing efforts, increase their reach, systemize their processes to scale effectively, and how all of this has helped him get investment opportunities. Brad shares insights into his journey, the evolution of Automation Links, and the secrets behind his impressive 80% margin business model . We explore the critical aspects of digital marketing in the age of AI, including CRM (Customer Relationship Management), SEO (Search Engine Optimization), paid ads, and organic social content . Also, we dive deep into the somewhat controversial concept of " pixel tracking " and the power of " omnipresent advertising ". Questions This Episode Answers: • Are our phones always listening to us? • How does Automation Links simplify marketing for small businesses? • How can digital pixel tracking reduce customer acquisition costs ? • How does omnipresent retargeting boost sales and engagement? • Why is staying lean and profitable sometimes more valuable than aggressive scaling? Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Introduction to Brad and His Business 01:17 The Role of Automation Links 02:07 Revenue and Growth Insights 03:55 Investment Opportunities and Business Philosophy 10:57 Digital Marketing Channels Explained 14:19 The Power of Pixels in Marketing 17:17 Setting Up Pixels for Your Business 19:06 Targeting Your Audience Effectively 19:39 Setting Up Pixels for Better Ad Targeting 20:35 Using Ads to Boost Organic Growth 22:09 Leveraging YouTube and Google's Ad Network 22:52 Pixel Tracking for Small Businesses 24:05 Practical Examples and Tips for Businesses 26:39 Choosing the Right Channel and Content Strategy 33:36 SEO and AI: The Future of Search 35:57 Content Calendar Strategy 36:25 Conclusion and Final Thoughts…

Nikonomics - The Economics of Small Business

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128 - How a Family Business Scaled from Local to National Retail (6000 Stores) with Andrew Johnson 44:31

منذ 8 أيام44:31

44:31

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), as I interview Andrew Johnson (https://x.com/goodefoodsfam) about Goode Foods , the family business his father started after leaving pharmaceuticals. Andrew recounts how his dad leveraged his sales skills and network to build a food brokerage, land a contract with WIC centers , and expand into retail with their own brand of canned goods. He also shares how the COVID-19 pandemic led to massive growth and the decision to remain family-owned after his father’s passing. Questions This Episode Answers: How did Andrew's father use his sales experience to start a food business ? What was the golden age of Goode Foods ? How did Goode Foods expand its retail presence? How did the COVID-19 pandemic impact Goode Foods ? How did the company scale up to meet the surge of sales during the pandemic ? Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Highlights 00:31 Introduction and Guest Welcome 00:43 The Origin Story of Goode Foods 01:36 Family Background and Early Influences 03:46 Transition to Entrepreneurship 05:53 Building the Business from Scratch 07:41 Expansion and Government Contracts 15:28 Entering the Retail Market 17:38 The Birth of the Goode Brand 21:57 The Birth of Goode Foods 22:36 Breaking into Retail Giants 24:00 Navigating the Complexities of Retail 28:16 The Baby Food Opportunity 29:44 Pandemic-Induced Boom 35:14 Scaling and Expansion 39:44 Post-COVID Adjustments 39:50 Family Legacy and Future Plans…

Nikonomics - The Economics of Small Business

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127 - I Built a $250K Tool in 90 Minutes (NO CODING!) with Chris Koerner 36:03

منذ 11 يومًا36:03

36:03

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), and my business partner Chris Koerner ( https://x.com/mhp_guy ) as we dive into AI app builders and explore lessons learned from a billionaire . Chris shares his plan to test AI-enabled app builders like Cursor and Replit to create a calorie counter app, aiming to identify the most efficient platform. He also recounts building a tool with Replete that analyzes vast financial data, potentially boosting a company's value significantly. Lastly, Chris reflects on insights gained from spending time with a Texas billionaire , focusing on his unique office setup and long-term strategic thinking. Questions This Episode Answers: What is the potential value of using AI to analyze large financial datasets? How can documenting current business processes prepare you for integrating AI agents ? What management and decision-making insights can be gained from observing successful leaders ? How can content creation and sharing lead to unexpected opportunities and collaborations? Links and Resources: https:// replit .com https://www. cursor .com Share your ideas with us: Nik@cofounders.com Chris@cofounders.com Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Introduction to Operator Usage 01:27 Experimenting with Multiple AI Tools 04:44 Preparing for AI Agents 08:04 Building a High-Value AI Tool 14:29 Insights from a Billionaire 17:51 The Shared Office Dynamic 18:32 Overqualified Team Members 19:11 Engaging and Direct Leadership 20:23 First Impressions and Office Culture 22:45 Action-Oriented Decision Making 24:09 Open Communication and Transparency 28:41 Long-Term Vision and Thinking 30:14 Validating Through Thought Processes 33:42 Encouraging Action and Sharing 33:44 Different Paths to Success…

Nikonomics - The Economics of Small Business

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126 - SMB M&A Secrets: Navigating Small Business Acquisitions with Eric Pacifici 47:29

منذ 13 يومًا47:29

47:29

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), as I speak with Eric Pacifici ( https://x.com/SMB_Attorney ) from SMB Law Group , about his journey and insights on navigating the M&A landscape , mistakes that first-time business buyers make, and current trends in the SMB market . Eric discusses how his law firm became a preeminent name in SMB transactions , the crucial aspects of SBA loans , and underhyped opportunities in the market. Questions this Episode Answers: How did Kevin Henderson , Eric's partner, become known as the number one M&A attorney in Texas by deal count, and what unique approach does SMB Law Group take in handling SMB transactions ?. What are the biggest mistakes first-time business buyers make, and what crucial advice does Eric offer to avoid these pitfalls? What is a confession of judgment , why is it dangerous for business buyers, and how can buyers protect themselves from this mechanism? How do sale and leaseback transactions work, and why are they an underhyped opportunity for business buyers looking to acquire businesses with real estate? What does the structure of deals with investors actually looks like in the SBA ? Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 The Rise of SMB Law Group 02:57 Building a Business in M&A Law 05:53 Kevin Henderson: A Case Study in Success 09:12 Navigating the M&A Landscape 12:00 Systematizing the Deal Process 14:45 The Importance of Experienced Counsel 18:04 Post-Closing Support for Clients 20:55 Common Mistakes of First-Time Buyers 24:13 Understanding Confession of Judgment Mechanism 27:04 The Importance of Transition Services 30:25 Navigating the M&A Market for SMBs 33:12 Valuations and Market Dynamics 38:53 Investor Structures in Self-Funded Searches 45:45 Exploring Sale and Leaseback Transactions…

Nikonomics - The Economics of Small Business

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125 - How to Build a Multi-Million Dollar Business with Nothing But Desire with Erik Kaiser 59:43

منذ 15 يومًا59:43

59:43

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), as I speak with Erik Kaiser ( https://x.com/ErikKaiser ), a serial entrepreneur who went from an eight-year-old struggling with confidence and focus to building a multi-million dollar empire spanning industries and continents. Erik shares his unconventional journey, highlighting the pivotal role of desire and a unique approach he calls " dot collecting ". We explore his aversion to traditional academic paths , his hands-on approach to business, and his unique perspective on constraints and profitability . Questions this Episode Answers: What drove Erik Kaiser's success : desire , and how did it shape his business approach? How does Erik Kaiser's " dot collecting " inform problem-solving and innovation? How have constraints shaped Erik Kaiser's entrepreneurial journey? Why does Erik Kaiser prioritize profitability over top-line revenue? How did Crush the Memory emerge, and what user problem does it address? What is Erik Kaiser's vision for Crush the Memory beyond a recording device? What key insight did Erik Kaiser gain from Kickstarter , and how did it impact product launches? Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Introduction and Achievements 01:19 The Power of Desire 02:16 ADHD and Entrepreneurial Traits 03:50 The Importance of Intellectual Stimulation 07:29 Constraints and Bootstrapping 11:57 Team Structure and Operations 16:49 Revenue vs. Profit 21:00 Navigating Business Ups and Downs 24:30 Incubating and Launching Brands 29:32 Challenges and Opportunities in Hardware 32:21 Navigating the Unknown: Early Challenges and Decisions 32:35 Introducing Crush: The AI Recording Device 33:52 From Idea to Reality: The Development Journey 35:16 Overcoming Technical Hurdles: Hardware and Software 39:47 The Financial Reality: Costs and Investments 43:18 Kickstarter Experience: Learning and Marketing 45:14 Market Response and Future Plans 50:33 Exploring New Markets: Healthcare and Beyond 52:22 Vision for the Future: Crush as a Social Network 58:58 Final Thoughts and Personal Insights…

Nikonomics - The Economics of Small Business

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124 - How to Piggyback Your Way to Success: AI, Med Spas, Golf Courses and More with Chris Koerner 51:38

منذ 18 يومًا51:38

51:38

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), and my business partner Chris Koerner ( https://x.com/mhp_guy ) as we explore different cool business ideas: Med Spas and Golf Courses and AI Agents . We kick things off with a lighthearted story about a raisin cane's visit and a "Think You Should Leave" t-shirt. Then, we dive into the booming Med Spa market , driven by millennials obsessed with health and aging. We discuss the potential of integrating Med Spas with golf courses and other membership-based businesses, like tennis clubs. Chris shares an idea about a sauna/cold plunge business inside a gym or country club. We then shift gears to AI agents , discussing how to leverage them for market research and opportunity identification, including how to find and extract insights from interviews. We wrap up with a review of OpenAI’s new tools, GPT Operator and Deep Research , weighing their pros and cons for business applications. Questions This Episode Answers: What makes Med Spas such a rapidly growing market, and how can entrepreneurs capitalize on this trend? How can businesses piggyback on existing establishments like golf courses or gyms to gain a competitive edge and increase revenue? Are cold plunges and saunas an oversaturated market, or is there still room for growth? How can AI be leveraged to identify ideal business locations and understand market dynamics? What are the key advantages and disadvantages of using OpenAI’s GPT Operator and Deep Research for business research and analysis? Share your ideas with us: Nik@cofounders.com Chris@cofounders.com Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Highlights 00:33 Family Outing at Raisin Cane's 01:07 The Iconic '55 Burgers' Shirt 03:11 Med Spas and Their Growing Popularity 04:50 Med Spas in Golf Courses: A New Trend? 06:25 Revenue Models and Business Strategies 10:57 Cold Plunge and Sauna Business Ideas 16:50 Leveraging AI for Business Success 24:13 Practical Tips for Entrepreneurs 27:27 Unveiling Deep Research Capabilities 28:49 Exploring Chris Crone's Profile with Deep Research 29:59 Deep Research: Asking the Right Questions 31:19 Maximizing Deep Research on a Budget 33:05 Introducing GPT Operator and Deep Research 34:43 Impact on Industry Reports and Market Analysis 37:14 Challenges and Limitations of GPT Operator 40:27 The Future of AI and Self-Driving Technology 45:04 Deep Research: Pros and Cons 48:24 Practical Applications and Early Adoption…

Nikonomics - The Economics of Small Business

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123 - How I Made $150K in 3 Weeks with Christmas Lights (After a Job Selling Toothpaste) with Anne McGinty 45:19

منذ 20 يومًا45:19

45:19

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Anne's Podcast: How I Built My Small Business https://www.annemcginty.com/how-i-built-my-small-business Join me, Nik ( https://x.com/CoFoundersNik ), as I speak with Anne McGinty , who shares her journey from a demoralizing sales job selling toothpaste to building a successful Christmas light hanging business . Anne discusses her early hustle in the Bay Area , including a greeting card business and real estate investments in Jackson Hole, Wyoming . She emphasizes the importance of making connections and getting to know people in sales. Anne explains how she and her husband stumbled upon the idea for a Christmas lighting business after hearing about others making six figures doing it. She highlights their strategy of targeting price-insensitive neighborhoods like Pacific Heights and Presidio Heights in San Francisco to maximize efficiency and recurring business. Anne also touches on their focus on customer service , communication , and quality to achieve an 85% customer retention rate . Questions this Episode Answers: How can you turn a simple side hustle into a thriving seasonal business ? What are the key factors in achieving high customer retention in a service-based business? How does focusing on high-net-worth areas impact business growth and profitability? What strategies can you use to effectively market a seasonal service with a limited budget? How do you decide when it's the right time to sell a successful business and transition to passive income ? Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Highlights 00:40 Introduction and Early Career Struggles 02:00 First Steps into Entrepreneurship 03:16 Real Estate Ventures and Success 06:39 Cultural Influences and Family Background 14:05 The Christmas Lighting Business 21:19 Entrepreneurial Mindset and Philosophy 25:35 Reflecting on the Journey 25:43 Launching the Business 26:20 Early Challenges and Strategies 29:17 Customer Acquisition Tactics 29:59 Unexpected Ventures and Learnings 32:46 Financial Insights and Growth 37:47 Selling the Business 42:44 Reflections and Future Plans…

Nikonomics - The Economics of Small Business

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122 - How to Start a Business in 2025 (Two-Step Guide) with Michael Girdley 39:39

منذ 22 يومًا39:39

39:39

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), as I speak with Michael Girdley ( https://x.com/girdley ), a serial entrepreneur and investor , about building a business , avoiding common mistakes, and identifying future opportunities. Michael shares insights from his diverse experiences, from Alamo Fireworks to Gertling Media, emphasizing the importance of experience and strategic business choices. We delve into overrated business opportunities and explore unconventional business models. Questions this Episode Answers: What two-step process would Michael Girdley follow to build a business in 2025, and how would he make his first million dollars? Why does Michael Girdley advise against buying a business as your first venture , especially for a young entrepreneur? What are some overrated business opportunities in today’s market, and what sectors hold promise for the future? What is Michael Girdley's contrarian belief about business, and how does it influence his perspective on career choices and entrepreneurial paths ? What unconventional business model does Michael find fascinating? Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Introduction and Guest Background 01:00 Business Ventures and Investments 01:44 Current Business Scale and Operations 03:09 Starting Over in 2025: Step-by-Step Guide 05:13 The Value of Experience and Financial Safety 07:11 Starting a Low-Capex Services Business 10:01 The Reality of Online Courses 14:19 The Hold Co Conference and Learning from Failure 19:44 Sympathizing with the Struggles of Entrepreneurs 19:15 The Fine Line Between Faking It and Failing 21:22 Excitement for the Upcoming Conference 22:09 The Concept of an Unconference 23:21 Challenges and Risks in Event Planning 24:28 Innovative Business Models in Event Management 29:22 Advice for Aspiring Entrepreneurs 32:24 Contrarian Views on Business Opportunities 35:16 The Importance of Personal Fit in Career Choices 38:32 Different Paths to Entrepreneurship 39:31 Conclusion and Final Thoughts…

Nikonomics - The Economics of Small Business

1
121 - Is Dan Peña a Genius or a Fraud? What "The Trillion Dollar Man" Really Teaches with Chris Koerner 41:21

منذ 25 يومًا41:21

41:21

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), and my business partner Chris Koerner ( https://x.com/mhp_guy ) as we discuss the world of self-help gurus , focusing on the controversial Dan Pena . We discuss Pena's background and his claims of building a massive oil company and hosting $30,000 mastermind seminars. We unpack his extreme persona and tactics , while also trying to understand his success. We debate the value of his teachings, and the question of whether his advice is actually helpful. We also explore a real-life negotiation with a group using Pena's brand, and discuss the important difference between motivational speaking and providing a concrete business plan. We finish off by discussing AI , and the possibility of creating businesses that protect consumers from the spam resulting from new technologies. Questions This Episode Answers: Is there any real value in Dan Pena’s QLA method, or is it all just hype? How can you differentiate between a good business guru, like Alex Hormozi , and a bad one, like Dan Pena ? How can we apply the positive aspects of Pena’s extreme self-belief in a reasonable way? How can you identify emerging business opportunities by thinking of both the "disease" and the "cure," specifically in relation to new technologies like AI ? How can you think of new businesses by productizing the prompts you use in chat GPT or other AI tools? Share your ideas with us: Nik@cofounders.com Chris@cofounders.com Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Introduction to Controversial Gurus 00:58 Meet Dan Pena: The Trillion Dollar Man 02:09 Dan Pena's Predictions and Background 03:59 Dan Pena's Business Ventures 08:32 The QLA Principles Unveiled 13:28 A Personal Encounter with Dan Pena's Team 18:05 Unshakable Belief in Entrepreneurship 18:51 The Fyre Fest and WeWork Examples 20:06 Alex Hormozi's Tactical Approach 20:47 Sales Gurus and Their Strategies 22:11 Dan Pena's Podcast Invitation 25:43 AI and the Future of Outbound Marketing 28:00 AI Tools and Consumer Defense 36:22 PhD-Level Autonomous Agents 37:52 Productizing AI Prompts 40:27 Exploring Custom GPTs…

Nikonomics - The Economics of Small Business

1
120 - How to Build a Million Dollar Business with James Camp 45:19

منذ 27 يومًا45:19

45:19

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), as I speak with James Camp ( https://x.com/JamesonCamp ), a serial entrepreneur who shares his journey from doing SEO as a teen to building and exiting multiple companies. James discusses his strategy of buying "unsexy" internet businesses , emphasizing cash flow , and leveraging distribution . He also delves into his past experiences in affiliate marketing , and his thoughts on the importance of a strong personal brand . We explore his future plans, which include a potential move into investment banking and a greater focus on content creation. Questions this Episode Answers: How can early experiences in SEO and affiliate marketing shape an entrepreneurial approach? What are the advantages of acquiring " unsexy " internet businesses and focusing on cash flow ? How can distribution channels be leveraged to drive growth and find new business opportunities? What are the key differences between product-focused tech companies and those focused on customer acquisition ? How can personal brand be a competitive advantage when attracting investors and building a business? Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Highlights 00:29 Introduction and Early Ventures 00:58 Transition to Unsexy Internet Businesses 03:28 Current Portfolio and Investments 06:24 Lessons from Aggregating Small Businesses 10:10 Early Entrepreneurial Journey 13:40 Nightclub Promoter to Entrepreneur 15:58 Challenges and Setbacks 18:22 Focus on Distribution and Customer Acquisition 22:12 Debating Pronunciations and Stock Market Comparisons 23:10 The Value of Distribution and Course Selling 24:56 Personal Branding and Polarizing Marketing 28:07 Financial Goals and Realistic Expectations 35:29 Investment Strategies and Business Models 40:20 The Concept of Wrappers in Business 43:32 Future Plans and Midlife Reflections…

Nikonomics - The Economics of Small Business

1
119 - How to Find High-Paying Consulting Clients (and What to Do Once You Land Them) with Sean O'Dowd 34:42

منذ 29 يومًا34:42

34:42

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), as I speak with Sean O’Dowd ( https://x.com/SeanODowd15 ), who runs the real estate fund Scholastic Capital . Sean shares how he went from consulting to building a fund that buys single-family homes in good school districts. He explains how he used platforms like Catalant to find high-paying consulting clients and emphasized the importance of functional skills and being a business " athlete ". Sean also discusses how he leveraged his consulting income to begin building a real estate portfolio and how Twitter became crucial for networking, fundraising, and finding legal help . We also touch on his unique strategy of building a portfolio in the upper Midwest , and targeting a $100 million valuation. Questions this Episode Answers: How can you leverage consulting to fund your entrepreneurial ventures? What strategies can you use to find high-paying consulting clients on platforms like Catalant ? How can Twitter be a surprisingly powerful tool for networking and fundraising? How to structure a real estate fund including management fees, preferred returns and investor distributions? What are the long-term financial benefits of growing a fund to over $100 million ? Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Highlights 00:40 Introduction to the Real Estate Fund 01:08 From Consulting to Real Estate 01:48 The Consulting Journey 02:33 Breaking into Entrepreneurship 03:49 The Catalan Experience 04:30 Financial Success and Lifestyle Changes 12:40 Starting the Real Estate Fund 17:40 Understanding the Fund Structure 18:23 Management Fees and Team Building 19:11 GP LP Model Explained 19:39 Preferred Returns and Fund Models 20:10 Hiring and Operational Costs 23:23 Growth Strategy and Future Plans 25:45 Acquisition Strategy and Market Focus 28:23 Twitter as a Fundraising Tool 31:46 Investor Relations and Transparency 32:55 Current Performance and Market Tactics…

Nikonomics - The Economics of Small Business

1
118 - How to Start a High-Profit "Convenience" Business (That's Not a Scam) with Chris Koerner 29:19

منذ 5 weeks29:19

29:19

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), and my business partner Chris Koerner ( https://x.com/mhp_guy ) as we discuss the world of sales and unexpectedly profitable business models, such as pest control , a field Chris has personal experience in. We examine how high incomes can be achieved through door-to-door sales , as well as the financial dynamics of the pest control industry. We also discuss the compensation structure of sales crews and the potential of renting out specialized licenses . We explore the idea of pest control as a convenience service rather than a necessity, and share the story of an entrepreneur who achieved remarkable success with a Christmas lighting business. Questions This Episode Answers: How can door-to-door sales lead to high income , even seven-figure earnings What are the underlying economics of a high-margin service business like pest control ? What are the less obvious revenue opportunities within established industries, such as renting out licenses ? How can one identify and capitalize on "convenience" businesses ? Share your ideas with us: Nik@cofounders.com Chris@cofounders.com Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ This week we covered: 00:00 Introduction and Personal Anecdotes 03:36 The Economics of Pest Control 06:45 Insights on Sales Ethics and Practices 12:12 Personal Experiences in Pest Control 15:50 Questioning the Effectiveness of Pest Control 17:15 Revelation: Pest Control is a Scam 18:08 The Convenience Business Model 19:22 Success Story: Christmas Lighting Business 24:46 Entrepreneurial Spectrum: Different Approaches 27:02 Learning from Mistakes: The Importance of Knowledge…

Nikonomics - The Economics of Small Business

1
117 - How He Used Legacy Media to Build a $100M+ Business Empire with Craig Fuller 1:02:09

منذ 5 weeks1:02:09

1:02:09

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨 Join me, Nik ( https://x.com/CoFoundersNik ), as I speak with Craig Fuller ( https://x.com/freightAlley ), a prolific entrepreneur who has built multiple successful businesses in the transportation and media industries. Craig shares his journey from trying to build a futures market for trucking to discovering the power of media and distribution . He explains how his data business, Sonar , was initially driven by his media company, FreightWaves , and how he later acquired numerous legacy media publications under the Firecrown umbrella. Craig discusses his strategy of buying established media brands with strong brand equity and loyal audiences to leverage them for non-media business opportunities, and emphasizes the value of owning distribution . He also touches on the importance of being malleable as a founder, and how his original ideas often shifted in response to new information. We also discuss his acquisition of a massive model railroad museum and his plans to create a physical experience tied to his media empire. Questions this Episode Answers: Why is distribution more important than product development? How can legacy media properties be used to drive business growth? How can entrepreneurs leverage print media in a digital world? How can owning an audience create new business opportunities? Why is it so important to own distribution when launching a business? Enjoy the conversation! __________________________ Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________ MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe Spotify: https://tinyurl.com/5avyu98y Apple: https://tinyurl.com/bdxbr284 YouTube: https://tinyurl.com/nikonomicsYT ___________________________ 00:00 The Media Empire: Building a Diverse Portfolio 02:53 Navigating the Complexities of Media and Data Businesses 06:10 The Evolution of FreightWaves: From Idea to Execution 09:06 Understanding Market Dynamics: The Role of Data in Freight 11:57 The Importance of Distribution in Business Success 15:11 The Journey of Entrepreneurship: Embracing Flexibility and Adaptation 18:02 The Power of Media: Influencing Perceptions and Driving Sales 20:53 The Role of NDAs and Trust in Business Relationships 24:07 Acquisition Strategy: Building a Media Network through Legacy Brands 30:40 Overview of Nikolas Hulewsky's Podcast and Business Insights 31:09 The Value of Legacy Print Media 32:08 Acquisition Strategies for Traditional Media 34:03 The Lindy Effect and Long-Lasting Brands 35:30 Building Community and Audience Engagement 36:54 Rapid Expansion in Media Acquisitions 39:21 Creating a Transportation Museum Experience 40:18 The Power of Physical Experiences 44:08 Framework for Identifying Media Opportunities 51:15 Leveraging Local Healthcare for Media Opportunities 56:28 The Case for Buying Sports Illustrated…

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Nikonomics - The Economics of Small Business « » 109 - What Viral Reels Teach Us About Business with Chris Koerner

109 - What Viral Reels Teach Us About Business with Chris Koerner

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Nikonomics - The Economics of Small Business « »
109 - What Viral Reels Teach Us About Business with Chris Koerner