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تمت الإضافة منذ قبل ten عام
المحتوى المقدم من Popular Science from NFB-NEWSLINE.. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Popular Science from NFB-NEWSLINE. أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Your home theatre is immaculateequipped with a giant screen , surround sound , and an HDMI cable hungry for console content.
Manage episode 461511079 series 81147
المحتوى المقدم من Popular Science from NFB-NEWSLINE.. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Popular Science from NFB-NEWSLINE. أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Your home theatre is immaculateequipped with a giant screen , surround sound , and an HDMI cable hungry for console content.
…
continue reading
754 حلقات
Manage episode 461511079 series 81147
المحتوى المقدم من Popular Science from NFB-NEWSLINE.. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Popular Science from NFB-NEWSLINE. أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Your home theatre is immaculateequipped with a giant screen , surround sound , and an HDMI cable hungry for console content.
…
continue reading
754 حلقات
Semua episod
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Popular Science from NFB-NEWSLINE.
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1 By dragging a bunch of dead fish around, scientists may have uncovered a hidden power of one of biologys most important substancesmucus.
By dragging a bunch of dead fish around, scientists may have uncovered a hidden power of one of biologys most important substancesmucus.
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Popular Science from NFB-NEWSLINE.
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I would admittedly consider myself a lazy astronomer and astrophotographer.
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Popular Science from NFB-NEWSLINE.
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Are you already sick of all your subscription costs this year, like Netflix and Amazon Prime?
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Popular Science from NFB-NEWSLINE.
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1 PDF files are notorious for being difficult to work with; they wont let you do the slightest little thing.
PDF files are notorious for being difficult to work with; they wont let you do the slightest little thing.
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Popular Science from NFB-NEWSLINE.
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1 Scosche makes some of our favorite mobile device accessories, and it's having a huge sale right now to celebrate its 45-year anniversary.
Scosche makes some of our favorite mobile device accessories, and it's having a huge sale right now to celebrate its 45-year anniversary.
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Popular Science from NFB-NEWSLINE.
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Speaker wire is the unsung hero of any good audio setup and even home theater system.
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Popular Science from NFB-NEWSLINE.
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Its easy to take the Apple Calendar app for granted.
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Popular Science from NFB-NEWSLINE.
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1 What if you could turn your everyday snapshots into jaw-dropping works of art with just a few clicks?
What if you could turn your everyday snapshots into jaw-dropping works of art with just a few clicks?
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Popular Science from NFB-NEWSLINE.
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1 Think about all the skills youve almost learnedcoding, graphic design, public speaking, playing guitar, or maybe even turning your YouTube channel into a full-time career.
Think about all the skills youve almost learnedcoding, graphic design, public speaking, playing guitar, or maybe even turning your YouTube channel into a full-time career.
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Popular Science from NFB-NEWSLINE.
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1 With an eerie, robot-like appearance and an otherworldly glow when worn, those LED masks all over your FYP give off a science-fiction vibe.
With an eerie, robot-like appearance and an otherworldly glow when worn, those LED masks all over your FYP give off a science-fiction vibe.
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Popular Science from NFB-NEWSLINE.
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1 The new Guinness World Record holder for the smallest hand-made sculpture is so miniscule that you cant even see it with the naked eye.
The new Guinness World Record holder for the smallest hand-made sculpture is so miniscule that you cant even see it with the naked eye.
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Popular Science from NFB-NEWSLINE.
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A resilient pair of internet-famous American bald eagles is at it again .
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Popular Science from NFB-NEWSLINE.
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Power strips aren't meant to last forever.
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Popular Science from NFB-NEWSLINE.
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Viking life wasnt just tough, it was often chronically painful.
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Popular Science from NFB-NEWSLINE.
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1 Imagine a pen that seems to come straight from the futurea tool that never runs out of writing power, letting you focus on your ideas instead of refills.
Imagine a pen that seems to come straight from the futurea tool that never runs out of writing power, letting you focus on your ideas instead of refills.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.