Player FM - Internet Radio Done Right
Checked 15h ago
تمت الإضافة منذ قبل seven عام
المحتوى المقدم من Flinn Broadcasting and SPORTS 56. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Flinn Broadcasting and SPORTS 56 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
المدونة الصوتية تستحق الاستماع
برعاية
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Mornings January 16 hr3
Manage episode 461460503 series 2419345
المحتوى المقدم من Flinn Broadcasting and SPORTS 56. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Flinn Broadcasting and SPORTS 56 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Harold Graeter joins Greg and Eli for the final AutoZone Liberty Bowl Inside College Football Hour of the season, featuring a preview of the National Championship Game between Ohio State and Notre Dame.
…
continue reading
90 حلقات
Manage episode 461460503 series 2419345
المحتوى المقدم من Flinn Broadcasting and SPORTS 56. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Flinn Broadcasting and SPORTS 56 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Harold Graeter joins Greg and Eli for the final AutoZone Liberty Bowl Inside College Football Hour of the season, featuring a preview of the National Championship Game between Ohio State and Notre Dame.
…
continue reading
90 حلقات
كل الحلقات
×Memphis Tigers head baseball coach Matt Riser joins Greg and Eli to recap this past weekend's series win over Valparaiso and look ahead to this week's action.
Greg and Eli recap the Tigers cruising to an 84-65 victory over Florida Atlantic. Also, the guys look around the nation at scores across college basketball from the weekend.
Greg and Eli recap the Grizzlies splitting the weekend, defeating the Magic 105-104 on Friday and falling to the Cavaliers 129-123 last night. Also, the guys look around the NBA action over the weekend, including the Lakers ending the Nuggets 9-game winning streak behind great performances from Luka Doncic and LeBron James.…
Greg and Eli discuss the Grizzlies, looking to bounce back tonight in Orlando, the beginning of MLB Spring Training, plus "10 in a Row."
Tiger basketball radio analyst Matt Dillon joins the show to discuss the current state of the team and to preview their matchup on Sunday against Florida Atlantic.
Greg and Eli recap the Grizzlies falling on the road 127-113 to the Pacers, after giving up 50 points in the second quarter. The Daily Memphian's John Varlas joins the show to provide the latest on local prep sports.
The Commercial Appeal's DaMichael Cole joins the show to recap his experience covering the Grizzlies at All-Star Weekend and to preview the final stretch of the regular season.
Bleacher Report's Kerry Miller joins the show to update his latest bracketology and discuss who the hottest teams in college basketball currently are.
Greg and Eli preview the final stretch of the regular season for the Grizzlies, beginning tonight as they travel to face the Pacers. Also, the guys recap last night's college basketball action.
WMC Action News 5's Matt Infield joins the show to discuss the final 28 regular-season games for the Grizzlies and what to expect from them. The Daily Memphian's Parth Upadhyaya joins the show to discuss where the Tigers stand after losing to Wichita State and how they can bounce back.
CBS Sports' Jerry Palm joins the show to update his bracketology and discuss finals from the past few days.
The guys recap last night's college basketball action, including multiple upsets of top-10 teams.
Greg and Eli recap the Grizzlies squeaking out a 119-112 victory against the Suns. Also, ESPN college basketball commentator Dane Bradshaw joins the show to survey the SEC landscape and preview Memphis's road test at South Florida tomorrow.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.