#005: Let Them Be Wrong! Why You Don’t Need Everyone to Like You to Succeed in Business

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

Do you ever feel paralyzed by the fear of judgment, worried about what people will think if you show up as your true self? What if I told you that not everyone needs to like you—and that’s actually a good thing?

In this special listener coaching episode, I tackle one of the most common fears holding entrepreneurs back: the fear of being disliked. Claire, a listener, shares how this fear has kept her from showing up in her business, and I walk her—and you—through actionable strategies to overcome it.

Plus, I share my personal journey from people-pleasing to embracing the idea of letting others be wrong about me, and I break down four steps you can take to reframe your fear of judgment, take small but brave actions, and ground yourself in your purpose. By the end of this episode, you’ll feel ready to show up confidently, connect with the people who truly need your message, and let go of the ones who don’t.

If this episode resonates with you, join my free Facebook group, The Business of Good Collective, where purpose-driven entrepreneurs like you gather for support, growth, and connection. Head to janditchfield.co/good to join today!

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Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co to join today!