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تمت الإضافة منذ قبل six عام
المحتوى المقدم من Mutual Audio Network and Jack Ward. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mutual Audio Network and Jack Ward أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Red Planet #6
Manage episode 461239976 series 2523069
المحتوى المقدم من Mutual Audio Network and Jack Ward. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mutual Audio Network and Jack Ward أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Captain Jet Morgan and his crew aboard Discovery blast off for their epic mission to Mars, in Charles Chilton’s 1954 classic, We continue this week with episode 6!
Learn more about your ad choices. Visit megaphone.fm/adchoices
1227 حلقات
Manage episode 461239976 series 2523069
المحتوى المقدم من Mutual Audio Network and Jack Ward. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mutual Audio Network and Jack Ward أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Captain Jet Morgan and his crew aboard Discovery blast off for their epic mission to Mars, in Charles Chilton’s 1954 classic, We continue this week with episode 6!
Learn more about your ad choices. Visit megaphone.fm/adchoices
1227 حلقات
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Wednesday Wonders
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1 Short Science Fiction Collection 2- The Ultimate Experiment 10:47
10:47
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We continue Librivox's 2nd Short Science Fiction Collection with "The Ultimate Experiment" by Thornton DeKy! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Wednesday Wonders
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This week: Episode 4: Word from home. Learn more about your ad choices. Visit megaphone.fm/adchoices
Captain Jet Morgan and his crew aboard Discovery blast off for their epic mission to Mars, in Charles Chilton’s 1954 classic, We continue this week with episode 11! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Wednesday Wonders
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Welcome to SPAAAAACE! This week on the Wonders we have The Red Planet #11, 253 Mathilde: Episode 4- Data Stream, and Short Sci-Fi Collection 2- The Ultimate Experiment! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Wednesday Wonders
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1 Short Science Fiction Collection 2- The Troubadour 11:07
11:07
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We continue Librivox's 2nd Short Science Fiction Collection with "The Troubadour" by Robert A. W. Lowndes! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Wednesday Wonders
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This week: Episode 3: Decisions come with consequences. Learn more about your ad choices. Visit megaphone.fm/adchoices
Captain Jet Morgan and his crew aboard Discovery blast off for their epic mission to Mars, in Charles Chilton’s 1954 classic, We continue this week with episode 10! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Wednesday Wonders
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It's half-way through NADSWRIM! Welcome to the Wonders with The Red Planet #10, 253 Mathilde: Episode 3- Trial, and Short Story Sci Fi Collection 2- The Troubadour! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Wednesday Wonders
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1 Short Science Fiction Collection 2- Solomon’s Orbit 23:03
23:03
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We continue Librivox's 2nd Short Science Fiction Collection with "Solomon’s Orbit" by William Carroll! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Wednesday Wonders
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This week: Episode 2: What lines will they cross to save a life? Learn more about your ad choices. Visit megaphone.fm/adchoices
Captain Jet Morgan and his crew aboard Discovery blast off for their epic mission to Mars, in Charles Chilton’s 1954 classic, We continue this week with episode 9! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Wednesday Wonders
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The first week of NADSWRIM begins for Wednesday Wonders with The Red Planet #9, 253 Mathilde: Episode 2- New Life, and Short Sci Fi Collection 2- Solomon's Orbit! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Wednesday Wonders
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1 Short Science Fiction Collection 2- Second Sight 28:47
28:47
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We continue Librivox's 2nd Short Science Fiction Collection with "Second Sight" by Alan E. Nourse! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Wednesday Wonders
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It's the year 2198. 92 years ago, the asteroid 253 Mathilde began humanity's first interstellar mission with a crew of 200 people. Now accelerating through the Oort cloud at a millimeter per second per second, the descendants of the original crew have as yet no inkling of where the next 42 years of their lives will take them. This week: Episode 1: Damage. Year 92 of the mission opens with a bang. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Captain Jet Morgan and his crew aboard Discovery blast off for their epic mission to Mars, in Charles Chilton’s 1954 classic, We continue this week with episode 8! Learn more about your ad choices. Visit megaphone.fm/adchoices
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.