AI, Influencers, and Trust: Emerging Trends Redefining Nonprofit Fundraising

The Nonprofit Show

Rather than focusing on overdone predictions, this conversation unveils groundbreaking insights about donor trust and the role of AI and influencers in the sector. In this compelling episode discussing unexpected trends shaping nonprofit fundraising, host Julia Patrick welcomes Melaina Chromy, Senior Manager of Brand Marketing at Bloomerang.

They begin with AI's increasing prevalence. As Melaina starts with, "Over half of all nonprofits in the U.S. are using AI to write and inform their digital fundraising." While AI offers immense efficiencies, it also presents challenges. A third of donors hesitate to give if they know AI is in use. To mitigate this, Melaina talks about transparency, suggesting nonprofits create an AI usage statement or include metrics like time saved in annual reports.

This fun and timely chat then shifts to influencer and peer-to-peer fundraising. “An influencer doesn’t have to be a celebrity,” Melaina remarks. “It could be the mayor of your town or a local blogger with a dedicated following.” This democratized approach to influence can transform outreach strategies, connecting organizations with untapped audiences.

With several practical examples and actionable ideas, Melaina brings home the importance of storytelling, trust-building, and leveraging modern tools to connect you with your donors.

#FundraisingTrends #DonorTrust #NonprofitInnovation

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