#634: Mastering Loyalty Commerce: Insights from Valuedynamx

Let's Talk Loyalty

In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx, focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce. MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over the past two decades just by shopping.

Today we will be learning about her favourite books and loyalty programmes, highlights and key learnings from the programmes she has worked on and all about Valuedynamx.

Hosted by Charlie Hills

This show is sponsored by ValueDynamx.

Show Notes :

1) Mary Beth Bell

2) Valuedynamx

3) The Alchemist

4) The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

5) European Loyalty Whitepaper

6) Mando Connect