AI to Find the Holy Grail of Marketing (ROI), w/ Abby Kearns, CTO of Alembic

AI-Curious with Jeff Wilser

In this episode of AI-Curious, we dive into how artificial intelligence is reshaping marketing and business strategy. Abby Kearns, CTO of Alembic (which just raised $14 million in Series A, backed by media icon Jeffrey Katzenberg), joins us to discuss how their marketing intelligence platform uses AI-powered insights to optimize campaigns and connect the dots on complex data. We explore how innovations in cross-domain algorithms, originally inspired by contact tracing technology, are helping businesses understand and enhance ROI for everything from Super Bowl ads to global marketing strategies.

We also examine the broader implications of AI for other business verticals, such as finance, sales, and supply chain management. Abby shares her predictions for AI trends in 2025, including the increasing commodification of large language models (LLMs) and the democratization of AI for small and medium-sized businesses.

Key topics include:

•Introduction to Alembic and how it’s transforming marketing intelligence

•The challenge of measuring ROI across multi-channel campaigns

•How contact tracing inspired advancements in marketing analytics

•Why large language models are becoming a commodity

•AI’s near-term impact on business operations

•Advice for leaders integrating AI into their organizations

•How Abby uses AI tools in her personal and professional life

Whether you’re in marketing or exploring AI for your business, this episode offers valuable insights into the future of AI in business decision-making. Tune in to learn how AI is empowering organizations to work smarter and uncover hidden opportunities.
Alembic:
https://getalembic.com/#
VentureBeat's article on Alembic:
https://venturebeat.com/ai/katzenberg-backed-alembic-raises-14m-pioneers-new-frontier-in-marketing-analytics/
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