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تمت الإضافة منذ eighteen أسبوع
المحتوى المقدم من Zotly. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Zotly أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The So What from BCG


1 Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09
18:09
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HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…
The Chat - Content for Marketing P.1 Audience, Personas and Story Telling
Manage episode 460116667 series 3613554
المحتوى المقدم من Zotly. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Zotly أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Content for Marketing.
This was a long conversation so we broke it up into three parts:
Part 1: Audience, Personas and Story Telling
Part 2: Optimizing for Search Engines
Part 3: Promoting, Monitoring and Multiplying your Content
13 حلقات
Manage episode 460116667 series 3613554
المحتوى المقدم من Zotly. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Zotly أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Content for Marketing.
This was a long conversation so we broke it up into three parts:
Part 1: Audience, Personas and Story Telling
Part 2: Optimizing for Search Engines
Part 3: Promoting, Monitoring and Multiplying your Content
13 حلقات
كل الحلقات
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat with Ellza Malok pt3 - Understanding Customer Behavior & Speed to Lead 15:10
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🎙 Episode Title: Understanding Customer Behavior & Speed to Lead 🗣 Guest: Ellza Malok 🎧 Host: Terry Wilson 📅 Series: Part 3 of the conversation with Ellza Malok 🔹 Key Topics Covered: 1️⃣ Data Overload: How to Identify What Really Matters 2️⃣ The Science of Gut Feelings & Decision-Making 3️⃣ The Hidden Power of Anomalies in Data 4️⃣ Fast Decision-Making vs. Rigorous Research 5️⃣ Speed to Lead: Why Fast Responses Matter in Marketing “Marketing needs the same lesson as sales: it’s better to get the no.” Ellza Mallok 6️⃣ Marketing & Sales Alignment for Better Results https://www.linkedin.com/in/ellzamalok/ https://bluemonarchgroup.com/…
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat - Ellza Malok Pt2 - The Phsychology of Growth 46:30
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In this episode of The Chat , we continue our deep dive with Ellza Malok on how behavioral science is transforming marketing, leadership, and business strategy. We discuss the predictable irrationality of human behavior, how to apply psychology in business decision-making, and the challenges mid-sized businesses face in profit optimization, succession planning, and return-to-office policies. From fractional leadership to employee retention strategies, this episode is packed with actionable insights for business leaders looking to drive sustainable growth.…
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat - Ellza Malok and The Psychology of Marketing 43:52
43:52
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Marketing is No Longer About Just Being Loud—It’s About Being First and Being Right In today’s digital world, buyers are more informed than ever before. They research, compare, and consult peers long before they even engage with a brand. This shift has completely redefined marketing and sales strategies. On The Chat podcast, we had the pleasure of speaking with Ellza Malok, founder and chair of the Blue Monarch Group (BMG), who shared groundbreaking insights on buyer psychology, the power of speed to lead, and why marketing is shifting from ego-driven to empathy-driven strategies. From her unique Alice in Wonderland-style curiosity to her experience in psychology-driven marketing, Ellza brings a fascinating perspective on how brands should approach modern marketing, sales, and customer intelligence. https://www.linkedin.com/in/ellzamalok/ https://bluemonarchgroup.com/ https://www.chatmetrics.com/podcast/the-chat-ellza-malok-pt1-the-psychology-of-marketing/…
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat - The Power of Purpose in Business 55:00
55:00
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In this episode of The Chat , Terry sits down with Jeff Bogensberger, CEO & founder of The Laughing Otter, a platform that fuses entertainment, social impact, and blockchain to spread positivity. Jeff shares his journey of building a brand dedicated to counterbalancing negativity in the world, his approach to marketing, and how he’s leveraging tech and partnerships to create a thriving, purpose-driven business. 🔹 Key Themes Discussed: The inspiration behind The Laughing Otter 🦦 Social impact & entrepreneurship 🌍 How businesses can align purpose with profit 💡 The role of entertainment & community in social change 🎭 Innovative go-to-market strategies for startups 🚀 The intersection of blockchain, social impact, and marketing 🔗 The reality of AI, blockchain, and tech hype 🤖 🚀 If you're a marketing or sales leader looking for fresh perspectives on branding, growth, and purpose-driven business, this episode is a must-listen!…
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat - Exit Ready with Justin Bunt 51:00
51:00
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In this episode of The Chat , host Terry Wilson sits down with Justin Bunt, a business exit specialist with MMJ Business Sales and Acquisitions. With over 20 years of experience across industries like digital marketing and corporate catering, Justin has helped countless business owners prepare for successful exits. They discuss key strategies for selling a business, common mistakes owners make, and how to maximize exit value. https://www.chatmetrics.com/podcast/ https://www.linkedin.com/in/justinbunt/…
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat - Content for Marketing P3: Promoting, Monitoring and Multiplying your Content 14:49
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Content for Marketing. This was a long conversation so we broke it up into three parts: Part 1: Audience, Personas and Story Telling Part 2: Optimizing for Search Engines Part 3: Promoting, Monitoring and Multiplying your Content
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat - Content for Marketing P2 Optimizing for Search Engines 14:52
14:52
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Content for Marketing. This was a long conversation so we broke it up into three parts: Part 2: Optimizing for Search Engines
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat - Content for Marketing P.1 Audience, Personas and Story Telling 17:57
17:57
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Content for Marketing. This was a long conversation so we broke it up into three parts: Part 1: Audience, Personas and Story Telling Part 2: Optimizing for Search Engines Part 3: Promoting, Monitoring and Multiplying your Content
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The Chat - Conversations with Marketing and Sales Leaders

Unlock the hidden power of social media marketing. Discover the widely known but often forgotten content creation process that industry insiders use to generate massive amounts of engaging content in record time. This episode dives deep into the strategies that separate the amateurs from the pros, revealing how to craft compelling narratives that resonate with your audience, drive engagement, and boost conversions. Learn how to stay ahead of the curve, maximize your ROI with limited resources, and transform your social media presence from a time-sink to a powerhouse of lead generation and brand awareness. Whether you're feeling overwhelmed by the rapid pace of technological change or struggling to prove the value of your social media efforts, this episode provides the roadmap you need to not just survive, but thrive in the social media marketing arena. Don't miss out on the game-changing insights that could revolutionize your approach to digital marketing and propel your career to new heights.…
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat - Phillip Swan and the Dawn of AI 1:04:27
1:04:27
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In this episode of The Chat , host Terry speaks with Phillip Swan, Chief Product Officer at AI Solutions Group, about the transformative impact of AI on industries and business strategies. Phillip shares insights on using AI to solve "migraine-level" business problems, emphasizing responsible AI adoption in areas like safety, operational efficiency, and customer-centric innovation. They discuss AI’s rapid evolution, the future of AGI, and the disruptive potential for industries like CRM, while highlighting the importance of ethical considerations, change management, and simplicity in implementation. Packed with practical advice and visionary predictions, this episode is a must-listen for leaders navigating the AI revolution.…
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat - Gavin Tye and Sales Market Fit 1:21:20
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Closing Deals with Gavin Tye Using "Sales Market Fit". Gavin chats with Terry about his "aha" moment in becoming a successful enterprise seller and how Leonardo built a 16-million-person waitlist.
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The Chat - Conversations with Marketing and Sales Leaders

Hey everyone, Terry here! I had the incredible opportunity to sit down with Monique Olan, a true marketing ops powerhouse, on the latest episode of “The Chat” podcast. Monique shared so much valuable wisdom on the future of demand generation and how to position your brand for success in 2024 and beyond. I want to dive into some of the key takeaways from our conversation, so let’s jump right in!…
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The Chat - Conversations with Marketing and Sales Leaders

1 The Chat - Digital Marketing for Marketers 49:26
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The Digital Marketing for Marketers Toolkit. Today, marketers must use digital marketing. It’s become a ticket to the game. As a marketer, you need to understand many aspects of online marketing. Terry and Pal talk about Digital Marketing for Marketers. It will give actionable insights and strategies that marketers can use to take their campaigns to the next level.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.