Player FM - Internet Radio Done Right
Checked 3h ago
تمت الإضافة منذ قبل nine عام
المحتوى المقدم من TAXI Independent A&R and TAXI Independent A. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة TAXI Independent A&R and TAXI Independent A أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
المدونة الصوتية تستحق الاستماع
برعاية
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Easiest, FASTEST Way To Sync Success![010625]
Manage episode 459835157 series 1023227
المحتوى المقدم من TAXI Independent A&R and TAXI Independent A. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة TAXI Independent A&R and TAXI Independent A أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
I’ve been asked a gazillion times, “What’s the fastest way to succeed in sync licensing?” Some folks have asked, “What’s the easiest way to launch my music licensing career?” Well, it’s the beginning of a New Year, and I’m sure many of you watching this have decided that 2025 is the year in which you’ll finally hunker down and go for the gold with film and TV music licensing. If you really want to know the fastest and/or easiest way to succeed, don’t miss this episode of TAXI TV! Personally, I think what I’m going to recommend can truly be at least a bit of a shortcut. Ready to blast off in 2025? Then watch this episode, and see if you agree!
…
continue reading
350 حلقات
Manage episode 459835157 series 1023227
المحتوى المقدم من TAXI Independent A&R and TAXI Independent A. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة TAXI Independent A&R and TAXI Independent A أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
I’ve been asked a gazillion times, “What’s the fastest way to succeed in sync licensing?” Some folks have asked, “What’s the easiest way to launch my music licensing career?” Well, it’s the beginning of a New Year, and I’m sure many of you watching this have decided that 2025 is the year in which you’ll finally hunker down and go for the gold with film and TV music licensing. If you really want to know the fastest and/or easiest way to succeed, don’t miss this episode of TAXI TV! Personally, I think what I’m going to recommend can truly be at least a bit of a shortcut. Ready to blast off in 2025? Then watch this episode, and see if you agree!
…
continue reading
350 حلقات
كل الحلقات
×T
TAXI TV

1 How To Get Sync Placements 365 Days A Year! [021725] 1:30:54
1:30:54
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:30:54
Have you ever asked yourself this question? “What do I need to do to get people to recognize how good my music is, and start paying me now to license it for their TV shows, films, or commercials?” Give me an “Amen, brother!” if you’ve ever asked yourself that question. The Answer Will be Revealed (for real!) on This Week’s TAXI TV! I just got an email from a TAXI member who’s only been pursuing his music licensing career with vigor for the last three years, and now his music is getting played in TV shows 365 days a year! Yep, every single day of the year. Quoting a recent email he sent us, “…I am getting placements every single day, multiple times a day. I'm averaging about 75 placements per month.” I’m going to keep this member’s identity a secret until the big reveal on Monday’s show. But, when you meet him, I’m going to ask him SPECIFICALLY what steps he’s taken to get 800 tracks in about 30 different catalogs and generate placements and income on a daily basis.…
T
TAXI TV

1 TAXI's Head Screener Reveals ALL, Behind The Scenes![020325] 1:31:40
1:31:40
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:31:40
Craig Pilo is our Head Screener at TAXI. He knows the sync industry inside and out. He also knows some very common mistakes that TAXI members should avoid making, as well as every other musician trying to make it in the music licensing side of the industry. Want to know how to get more music forwarded by TAXI? Watch this! Want to know what causes about 80% of the “returns” from TAXI? Watch this! Want to know how the TAXI screeners think and how they approach their job? Watch this! We’ll discuss those topics and many more during this information-packed episode, so watch it and see if Craig can help you get more of your music forwarded, signed, placed, and earning income!…
T
TAXI TV

1 How To SUCCEED In The Music Business With 5X Grammy Winner, Rob Chiarelli![012725] 1:48:10
1:48:10
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:48:10
I’ve watched Rob Chiarelli go from music industry hopeful (when he was in his twenties) to one of the most in-demand mixers/producers in the music business today. With about 100 gold and platinum records and 5 Grammy Awards under his belt, he’s learned a thing or two along the way. And he’s learned from some of the best mentors anybody could ask for! Our viewers always love it when Rob joins me on TAXI TV. He’s my closest friend, and our conversations are always free-wheeling with lots and lots of great tips on mixing, producing, and how to succeed in the music industry in general. Join Rob and me for this episode, and have a notepad ready to go! Rob drops a whole bunch of great advice you probably didn’t get in music school!…
T
TAXI TV

1 How TV Producers Choose the Music They Use![012025] 1:36:31
1:36:31
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:36:31
I’ve become close friends with TV Producer, Editor, Director, and Composer Biagio Messina over the last 18 months. Whenever we go out to dinner, Biagio always drops gold nuggets about how he chooses and uses music in his shows, his tricks for making his music much more “usable,” and how TV editors choose and use the music that lands in their shows, as well. In this episode, Biagio will share the tips and tricks he uses to compose his music and tell you how the people who make TV shows pick music for their shows. Can you afford to miss this episode? Nope! This episode will help musicians at every stage of their sync music journey to get there even faster! IMPORTANT: Biagio can only use music from music libraries that the networks he works with have approved. If you’re tempted to Google and try to pitch your music to him, I'm sorry to say that you’ll be wasting your time. Even TAXI can’t supply music for his shows, other than when we run listings for the pre-approved libraries he uses in his productions.…
T
TAXI TV

1 How To Get Started In Sync Music Licensing With Matt Vander Boegh![011325] 1:51:20
1:51:20
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:51:20
If you’d like to jump into doing music for film, TV, and Commercials, you might be wondering, “How do I start, or where do I start?” Both are great questions, and I’ve got the perfect person to help you figure it out! Matt Vander Boegh is an unlikely TAXI All-Star whose music is played all over the world on a daily basis. But, like many of you reading this, Matt’s foray into earning income with his music didn’t come without some fits and starts. Mostly fits ;-) Be patient as you watch this because we spent a chunk of time, in the beginning, talking about Matt’s childhood and his progression into sync music licensing. After that, we get into the “red meat” section, and trust me when I tell you, there are tons of gems in this episode! TONS!!!…
T
TAXI TV

1 The Easiest, FASTEST Way To Sync Success![010625] 1:31:54
1:31:54
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:31:54
I’ve been asked a gazillion times, “What’s the fastest way to succeed in sync licensing?” Some folks have asked, “What’s the easiest way to launch my music licensing career?” Well, it’s the beginning of a New Year, and I’m sure many of you watching this have decided that 2025 is the year in which you’ll finally hunker down and go for the gold with film and TV music licensing. If you really want to know the fastest and/or easiest way to succeed, don’t miss this episode of TAXI TV! Personally, I think what I’m going to recommend can truly be at least a bit of a shortcut. Ready to blast off in 2025? Then watch this episode, and see if you agree!…
T
TAXI TV

1 The Best New Year's Resolutions For Musicians![123024] 1:32:13
1:32:13
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:32:13
I hope your holidays have been warm and wonderful so far, and with 2025 just around the corner we thought it would be a good idea to list off a whole bunch of resolutions that could help you become successful with your music in 2025. It’s a long list, so pick the ones that are most applicable and most likely to move you ahead in leaps and bounds. There are some really good ones in there!…
T
TAXI TV

1 Turn Your Authentic Story Into HIT Songs, Part 2, With Robin Frederick![121624] 1:29:37
1:29:37
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:29:37
As I sat in the dimly lit grand ballroom listening to Robin Frederick’s presentation at this year’s TAXI Road Rally, I noticed how nearly every person in the audience was leaning forward. Just a tad. Not quite bent over, but definitely leaning in the direction of the stage where a single spotlight illuminated the gravitas of what Robin was saying. Why were 1,000 musicians leaning toward her? Because Robin sucks people into what she’s saying. She was giving one of her famous brain dumps in which you can’t take notes quickly enough. Every word matters! And every concept she freely gives away could be that ONE thing that helps you take your songs from really good to really, REALLY good. So good that one person asks another, “Have you heard that song?” There’s not a songwriter alive who doesn’t pray for that reaction. I’m right, huh? You know exactly what I’m talking about, don’t you? Well, this past November, Robin covered a topic that she’s never covered before; How to Turn Your Authentic Story into Hit Songs. And you could hear a pin drop in that ballroom.…
T
TAXI TV

1 Music Libraries Will LOVE YOU For Doing THIS![120924] 1:40:12
1:40:12
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:40:12
TAXI member, Jim Thacker has experienced a bit of a meteoric rise in the world of music licensing. As I’ve gotten to know the straight-ahead, No-B.S. person that he is, Jim has really impressed me with his ability to get so much right that he’s now in what I call, “Sync’s Inner Circle.” Yes, he’s one of the people who music libraries and music supervisors call on when they need to deal with a reliable musician who will get them the right music in a professional manner in a short amount of time. I invited Jim to sit on the, “How to Get into Sync’s Inner Circle” panel at this year’s TAXI conference, the Road Rally, and he hit it out of the park! As a matter of fact, ALL of the panelists were incredibly informative, generous with their tips, and downright inspiring! Jim will be my guest on this week’s TAXI TV, and he will be sharing his tips about what you can do to make music libraries and music supervisors love you, too!…
T
TAXI TV

1 Money From Your Music Could Be Waiting For You![120224] 1:32:01
1:32:01
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:32:01
There are so many ways to get paid for your work in the age of digital music, that I admit that I’m confused as to who exactly pays what. One thing I do know is that the people who attended the presentation by the MLC (Mechanical Licensing Collective) at this year’s TAXI Road Rally were SO glad they went! They were so grateful that I’ve invited one the MLC’s top executives (Serona Elton, Head of Educational Partnerships) to join us on this week’s TAXI TV. I’ve met with her on Zoom, and she’s really good at explaining why you really could have money just sitting there waiting for you, and what you can do to collect it! Serona is also the Director of the Music Business Program at the University of Miami, my alma mater, so I like her even more!!!…
T
TAXI TV

1 Post - TAXI Road Rally Round Up! See Rally Photos, Win FREE Stuff![112524] 1:30:57
1:30:57
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:30:57
If you were at this year’s TAXI Road Rally (our annual FREE conference), you were part of what many of the attendees are saying was the best we’ve ever produced in 28 years. We humbly agree! There was something special in the air. Maybe it was the quality of the Ballroom Panels, the One-to-One Mentor sessions, the Eat & Greet Luncheons, the Drivers Ed breakout classes, the Sponsors, or the music industry Networking… or maybe it was all of those things. One thing for sure is that the TAXI members who come made it special. I’ve never seen a happier, more motivated, or more excited group of attendees in all the years we’ve been gathering for the Road Rally. If you couldn’t join us, this might sound like marketing hyperbole. If you were there, you know exactly what I’m talking about! And you know that it’s not an exaggeration! Not even a little bit. Let’s capture that lightning in a bottle… I’m going to share a bunch of Rally photos and member comments during this week’s TAXI TV episode. A lot of them! Maybe you’ll see some shots of yourself or hear your comments read out loud. I also have an ulterior motive for doing this episode: I want to hear from you about what YOU think made this year’s Rally so special, so we can make it even better next year! “Do more of this, or less of that,” sort of feedback is what I want to hear. I also want people who didn’t come to hear how powerful and career-changing the Rally is because frankly, there are still a lot of members who don’t know what they’re missing. I think they’d rather hear it from the horse’s mouth, rather than the “boss’s mouth.”…
T
TAXI TV

1 The ONE Thing Music Supervisors Wish You Had![111824] 1:41:48
1:41:48
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:41:48
As I was grabbing my notes from a table on the stage during last weekend’s TAXI Road Rally, I overheard a musician talking with a music supervisor who had just finished speaking on a panel. The TAXI member said, “Scan my QR code and it will take you to my linktr.ee that has links to my bio, Soundcloud, Instagram, Facebook, my videos, and a bunch of other stuff.” Without missing a beat, the music supervisor asked, “Why don’t you have a website?” Why wouldn’t you put all of your music, photos, bio, videos, and social media all in one place? Why make it harder than it needs to be for the people who want to know about you to learn everything they can about you? So, I invited Joseph Longo from Bandzoogle to join us for this week’s episode! He was my guest about a year ago, and he was so good at explaining all of this that I called his boss the next day to tell him how what a great job Joseph did! Win a FREE Thirty-Minute Website Consultation with Joseph! I’ve also asked Joseph if he would give away a consulting session with one of our viewers who either needs feedback on their existing website or wants advice on what their website should feature if they choose to build one.…
T
TAXI TV

1 7 Things You'll Miss if You Don't Go to TAXI'S FREE Conference![102824] 1:35:01
1:35:01
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:35:01
TAXI’s free conference, the Road Rally starts on November 7th, so I’d like to dedicate an episode of TAXI TV to let you know what you’ll miss if you stay home and miss what people say is the best conference of its kind. I’ll also go through what we have in store for you in the way of panels, classes, mentoring, and chances to play live at the Rally! Not to brag, but I can tell you that this year’s Rally has the best panels, classes, and mentors we’ve ever had! Got Rally Questions? I’ll also answer your questions about the Rally… anything and everything you might be wondering about! We want you to come prepared to make the best of this powerful weekend. If you haven’t already registered, you can do it by clicking this link! https://www.taxi.com/taxi-road-rally/ If You’ve Already Registered, but Haven’t Reserved Your Seat at the Eat & Greet Luncheon, click this link! https://www.taxi.com/hosting_user_sessions/new Win a FREE Book of Your Choice! One lucky viewer will get to pick one of these awesome books! Shortcuts to Hit Songwriting: by Robin Frederick: https://amzn.to/3DmmJQo Demystifying the Cue: by Dean Krippaehne: https://amzn.to/486Auzd Writing Production Music for TV by Steve Barden: https://amzn.to/41qUQ3i…
T
TAXI TV

1 A&R Ear Training Would You Forward This Music Or Not [102124] 1:40:04
1:40:04
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:40:04
Our viewers love it when we do the “A&R Hot Seat” episodes, and here’s why… “Michael, I’ve learned so much from the A&R Hot Seat episodes on TAXI TV! Can you please do them more often? My music has improved quite a bit because it’s much easier to be objective when deciding what works and what doesn’t about somebody else’s music rather than my own." —Timothy Reardon We’ve been hearing the same thing from other viewers for years! With that in mind, on this week’s TAXI TV, we’ll be making A&R decisions to test your A&R skills and see if TAXI's A&R team is as good as I think they are ;-) Here's what we'll be judging together. TAXI # S240922AC - INDIE POP and INDIE FOLK SONGS for (up to) $20,000 placements.…
T
TAXI TV

1 Songwriter SECRETS Do You Have THIS Kind Of Persistence [101424] 1:35:28
1:35:28
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:35:28
So, how does a song written twenty-one years ago end up in the #1 position on the iTunes Dance chart in multiple countries, and #18 in the U.S.? Well, it was written by a songwriter with cuts on albums that have sold 50 million copies. He’s also had singles on Billboard’s Pop, Country, and R&B charts, and his songs have been recorded by artists including Britney Spears, the Backstreet Boys, the Oak Ridge Boys, K-Pop & J-Pop artists, and many more. He’s also composed the background score and songs for an Emmy-winning TV show and another that was Emmy-nominated. From reading the above, you might think he was born talented (maybe he was), and as soon as his gift for writing hit songs was heard by a music industry executive, the floodgates opened. Wrong! That was not the case at all, and of course, I’m speaking about hit songwriter, Jason Blume! Jason found his success by being incredibly persistent! When he first moved to Los Angeles decades ago, he lived in a very dumpy, unsafe apartment, and literally ate cat food because that’s all he could afford! That’s why I’ve invited him to inspire you with his story of overcoming obstacles that would send most humans running home with their tails tucked firmly between their legs. There will be a LIVE Q&A with Jason during the last 30 minutes!…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.