Giorgio Gnoli: the Power of CRMs (ITA)

My Way (with Ivan Buric)

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تمت الإضافة منذ eighteen أسبوع

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1
Andrianna Natsoulas: Don't Cage Our Oceans 40:50

منذ 9 أيام40:50

التشغيل لاحقا

قوائم

إعجاب

احب

40:50

“That's taxpayer’s money that is going to support research and development and pilot projects to develop a food system that is based on environmental destruction and greed and disregard for animals, fish, and any of the other marine mammals that might be around it.” - Andrianna Natsoulas Andrianna Natsoulas is the campaign director for Don't Cage Our Oceans, an organization that exists to keep our oceans free from industrial fish farms. Offshore finfish farming is the mass cultivation of finfish in marine waters, in underwater or floating net pens, pods, and cages. Offshore finfish farms are factory farms that harm public health, the environment, and local communities and economies that rely on the ocean and its resources. Don’t Cage Our Oceans are a coalition of diverse organizations working together to stop the development of offshore finfish farming in the United States through federal law, policies, and coalition building. And, although it is not yet happening, right now the US Administration and Congress are promoting this kind of farming, which would be nothing short of disastrous for the oceans, the planet and the people and animals who live here. dontcageouroceans.org…

منذ عام واحد 1:09:48

MP3•منزل الحلقة

Episode Summary
In this first part of the conversation, Ivan and Giorgio discuss the concept of CRM (Customer Relationship Management) and its importance for companies. They present the main CRMs on the market and analyze who needs a CRM, both large companies and freelancers and small businesses. It also delves into when is the right time to start thinking about a CRM and whether it is better to learn how to use it or delegate this activity. Finally, Giorgio recounts the journey that led him to work for Salesforce and shares the satisfaction and desires he has working in this company. In this conversation, Giorgio shares his experiences and insights on job security, limitations of corporate jobs, the freedom and impact of entrepreneurship, recognition in sales, hiring criteria, personal branding, and the lessons he has learned from building his own brand. He emphasizes the importance of having multiple income streams and creating a personal brand as a form of job security. Giorgio also highlights the value of thinking outside the box, being ambitious, and taking ownership of one's career.

“Through CRM, I’ve helped businesses turn simple interactions into lasting relationships. It’s about understanding and anticipating needs, not just managing data. My approach is personal, focusing on creating genuine connections and delivering value at every step.”

Takeaways

CRM (Customer Relationship Management) is essential to preside over and deliver an outstanding customer experience, managing all relationships and touch points.
Leading CRMs on the market include Salesforce, HubSpot and others, but the choice depends on the specific needs of each company.
Everyone on the market, from freelancers to small businesses, needs a CRM to manage customer relationships and optimise sales processes.
Even if you are starting from scratch or have a limited budget, a CRM is an investment that allows you to take advantage of opportunities and better manage your customers, thereby fostering business growth.
When deciding whether to learn how to use a CRM or delegate this activity, it is important to assess how fast you want to go and whether you have the time and skills to do so.
Working in a company like Salesforce offers numerous advantages, such as the possibility of working remotely, company benefits and a stimulating working environment. Job security in corporate jobs is not guaranteed, and lay-offs can happen even in tech companies like Salesforce.
Corporate jobs often have limitations and boundaries that can restrict personal growth and expression.
Entrepreneurship offers freedom, impact, and the ability to set your own rules.
Recognition and autonomy are important factors in sales roles.
When hiring, companies look for candidates who have diverse experiences, a willingness to take on side projects, and a strong personal brand.
Building a personal brand can provide job security and open up opportunities for collaboration and growth.
Balancing side projects with corporate work requires approval and can be seen as a potential red flag by employers.
Creating a personal brand requires taking risks, being authentic, and not being afraid to express oneself.
Having multiple income streams and a system that generates wealth can provide financial stability and security.

Chapters

00:00 Introduction and presentation
02:21 What is a CRM and why is it important
03:43 The main CRMs on the market
06:38 Who needs a CRM
10:01 When to start thinking about a CRM
16:38 Learning or Delegating the Use of CRM
19:52 Overcoming the Limit of Time and Time-Money Exchange
25:22 Giorgio's Path to Salesforce
35:20 Satisfactions and Desires Working in Salesforce
37:07 Lay-offs and Job Insecurity
38:02 Limitations of Corporate Jobs
39:21 Entrepreneurial Freedom and Impact
40:43 Recognition and Autonomy in Sales
43:47 Differentiating Factors in Hiring
46:40 Creating a Personal Brand
52:18 Balancing Side Projects and Corporate Work
57:45 Lessons from Building a Personal Brand
01:04:15 Personal Brand as Job Security

Say “Hi” to Giorgio:

https://www.instagram.com/giorgio.gnoli/
https://www.linkedin.com/in/giorgiognoli/Additional resources:
giorgiognoli.it/newsletter
https://learnn.com/corso/crm/
crm.giorgiognoli.it

Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://myway.beehiiv.com/subscribe

10 حلقات

#Business #Marketing #Ivan Buric

My Way (with Ivan Buric)

Giorgio Gnoli: the Power of CRMs (ITA)

My Way (with Ivan Buric)

published منذ عام واحد

MP3•منزل الحلقة

Takeaways

CRM (Customer Relationship Management) is essential to preside over and deliver an outstanding customer experience, managing all relationships and touch points.
Leading CRMs on the market include Salesforce, HubSpot and others, but the choice depends on the specific needs of each company.
Everyone on the market, from freelancers to small businesses, needs a CRM to manage customer relationships and optimise sales processes.
Even if you are starting from scratch or have a limited budget, a CRM is an investment that allows you to take advantage of opportunities and better manage your customers, thereby fostering business growth.
When deciding whether to learn how to use a CRM or delegate this activity, it is important to assess how fast you want to go and whether you have the time and skills to do so.
Working in a company like Salesforce offers numerous advantages, such as the possibility of working remotely, company benefits and a stimulating working environment. Job security in corporate jobs is not guaranteed, and lay-offs can happen even in tech companies like Salesforce.
Corporate jobs often have limitations and boundaries that can restrict personal growth and expression.
Entrepreneurship offers freedom, impact, and the ability to set your own rules.
Recognition and autonomy are important factors in sales roles.
When hiring, companies look for candidates who have diverse experiences, a willingness to take on side projects, and a strong personal brand.
Building a personal brand can provide job security and open up opportunities for collaboration and growth.
Balancing side projects with corporate work requires approval and can be seen as a potential red flag by employers.
Creating a personal brand requires taking risks, being authentic, and not being afraid to express oneself.
Having multiple income streams and a system that generates wealth can provide financial stability and security.

Chapters

00:00 Introduction and presentation
02:21 What is a CRM and why is it important
03:43 The main CRMs on the market
06:38 Who needs a CRM
10:01 When to start thinking about a CRM
16:38 Learning or Delegating the Use of CRM
19:52 Overcoming the Limit of Time and Time-Money Exchange
25:22 Giorgio's Path to Salesforce
35:20 Satisfactions and Desires Working in Salesforce
37:07 Lay-offs and Job Insecurity
38:02 Limitations of Corporate Jobs
39:21 Entrepreneurial Freedom and Impact
40:43 Recognition and Autonomy in Sales
43:47 Differentiating Factors in Hiring
46:40 Creating a Personal Brand
52:18 Balancing Side Projects and Corporate Work
57:45 Lessons from Building a Personal Brand
01:04:15 Personal Brand as Job Security

Say “Hi” to Giorgio:

https://www.instagram.com/giorgio.gnoli/
https://www.linkedin.com/in/giorgiognoli/Additional resources:
giorgiognoli.it/newsletter
https://learnn.com/corso/crm/
crm.giorgiognoli.it

Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://myway.beehiiv.com/subscribe

10 حلقات

#Business #Marketing #Ivan Buric

All episodes

My Way (with Ivan Buric)

1
Nitin Kartik: The Power of Compounding is a long term game 54:55

منذ 22 يومًا54:55

54:55

From Engineer to Product Marketing Leader: Nitin Karthik’s Journey of Reinvention How do you pivot your career, build a personal brand, and turn your knowledge into a bestselling book—all while working a full-time job? In this episode, I sit down with Nitin Karthik , a product marketing leader, content creator, and author of Product Marketing Wisdom . His career path has taken him from software engineering to product marketing , from corporate roles to building his personal brand , and ultimately to writing a book based on 100+ expert interviews . We discuss: ✅ How Nitin transitioned from engineering to marketing (and how to pivot your own career) ✅ The power of compounding in personal branding—why consistency beats overnight success ✅ How to overcome imposter syndrome and start sharing your ideas online ✅ The "trading up" networking strategy —how to build relationships with high-profile people ✅ How Nitin wrote and launched an Amazon bestselling book in just two months ✅ Why helping others is the best way to grow—his unique book launch strategy proves it This episode is a must-listen if: You’re considering a career pivot and want to learn from someone who’s done it successfully You’re struggling with imposter syndrome and self-doubt about building your personal brand You want to grow your network and create meaningful opportunities in your industry You’re curious about the process of writing and launching a book from scratch Timestamps: 00:00 – Introduction 02:30 – Nitin’s global journey (India → Africa → USA) 04:55 – From software engineering to marketing: How he made the switch 09:40 – Why personal branding is more important than ever 14:00 – Overcoming imposter syndrome and self-doubt 20:15 – The strategy behind networking and making meaningful connections 28:20 – Choosing the right platform for your content 38:40 – How data and analytics help improve your brand growth 45:30 – Writing a book in 2 months: Lessons from Nitin’s Amazon Bestseller 52:50 – The power of community: How helping others helps you 👉 Listen to the full conversation for real, actionable advice on personal branding, networking, and career growth! 📢 Connect with Nitin Karthik: 🔗 LinkedIn: https://www.linkedin.com/in/nitinkartik/ 📖 His Book: ProductMarketingWisdom.com…

My Way (with Ivan Buric)

1
Aya Tange: How to Build a Career That Aligns with Your Goals & Values (ENG) 51:26

منذ 28 يومًا51:26

51:26

Summary Aya Tange shares her experiences and insights on cultural diversity, transitioning from big tech to startups, and developing presentation skills. She discusses the benefits and challenges of navigating different cultures and the importance of keeping an open mind. Aya also highlights the value of rotation programs in the tech industry and provides tips for effective public speaking. She emphasizes the importance of getting to know the audience, practicing, and delivering content in a conversational and relatable manner. Finally, Aya shares her decision-making principles, which involve planning for the future and pursuing personal goals. In this conversation, Aya Tange discusses her experiences working internationally and the value of seeking international experience. She also shares insights on the differences between big tech companies and startups, and the importance of reflecting on one's career path. Aya emphasizes the significance of company culture and the human aspect when making job decisions. She provides insights into the role of product marketing and the differences between inbound and outbound product marketing. Aya also shares her favorite podcasts and the benefits of consuming podcast content. Takeaways Cultural diversity provides valuable perspectives and insights, but it also requires an open mind and adaptability to navigate different cultures. Rotation programs in the tech industry offer opportunities for career development and exploration of different roles and teams. Effective public speaking involves getting to know the audience, practicing, and delivering content in a conversational and relatable manner. When making decisions, it is important to plan for the future and pursue personal goals. Seeking international experience can be valuable for personal and professional growth. Working for not-so-recognizable brands can provide unique learning opportunities that big companies may not offer. When considering job opportunities, it's important to assess both the professional and cultural aspects. Reflecting on one's career path regularly can help make informed decisions and progress in one's career. Product marketing can take different forms depending on the company, and it's important to understand the specific role and responsibilities. Company culture and the people you work with are crucial factors to consider when evaluating job opportunities. Podcasts can be a valuable source of learning and entertainment, providing insights from successful individuals and diverse perspectives. Chapters 00:00 Introduction and Background 02:20 Benefits and Challenges of Cultural Diversity 06:05 Challenges of Navigating Different Cultures 08:20 Transition from Big Tech to Startups 13:34 Opportunities in Rotation Programs 20:20 Tips for Effective Public Speaking 24:40 Decision-Making Principles 26:33 Seeking International Experience 28:08 Learning from Not-So-Recognizable Brands 32:35 Pros and Cons of Chasing Big Names 36:52 Considering Cultural Aspects in Career Decisions 37:24 Assessing the Human Aspect of Job Decisions 42:28 Defining Product Marketing 45:25 Differences in Product Marketing Across Regions 47:53 The Importance of Company Culture in Product Marketing 48:24 The Power of Podcasts 51:36 Recommended Podcasts ✉️ Subscribe to my newsletter: https://mywaynewsletter.com/subscribe…

My Way (with Ivan Buric)

1
Devon O'Rourke: Mastering Product Marketing & The Art of Adaptation (ENG) 50:59

منذ 5 weeks50:59

50:59

Devon, the founder and managing partner of Fluvio, shares his background and journey in product marketing consulting. He discusses the appeal of Denver as an outdoor destination and a livable city. Devon explains how his passion for writing and curiosity have contributed to his success as an entrepreneur. He also emphasizes the importance of principles, communication, and dedication in building a business. Devon draws parallels between his athletic background and the skills required in business. He concludes by discussing the hiring criteria and the significance of soft skills in his team. In this conversation, Devon O'Rourke, the Founder and Managing Partner of Fluvio, discusses his approach to interviewing candidates and the importance of aligning their experiences with the company's leadership principles. He emphasizes the need for candidates to research the company thoroughly and demonstrate their deep interest in the role. Devon also explains the go-to-market model and the common mistakes companies make in implementing it. He highlights the importance of assessing go-to-market motion and offers resources for companies to do so. Additionally, Devon introduces Fluvio Launchpad, a service that helps companies hire product marketers. He concludes by discussing the concept of embracing erosion and the inspiration behind his podcast, Embracing Erosion. Takeaways: Denver is a popular destination for outdoor sports and activities, making it an attractive place to live. Passion for writing and curiosity are valuable skills for entrepreneurs. Establishing principles and maintaining dedication are crucial for building a successful business. Athletic experiences can provide valuable lessons and skills that translate to the business world. When interviewing candidates, it is important to align their experiences with the company's leadership principles. Candidates should thoroughly research the company and demonstrate their deep interest in the role. Companies often make mistakes in implementing their go-to-market model, such as not utilizing post-launch learnings. Assessing go-to-market motion is crucial for companies to optimize their marketing and product strategies. Fluvio Launchpad offers a contract-to-hire service to help companies fill product marketing roles. Embracing change and adapting to new circumstances is essential for personal and professional growth. “The best companies and the best people don’t shy away from change—they embrace it and take advantage of it. You might have to change your business model, your structure, even move away from your core product. The sooner you make that decision, the more likely you are to survive.” Chapters 00:00 Introduction and Background 00:23 Denver as an Outdoor Destination 01:01 Livable City and International Airport 01:37 Introduction and Background 04:42 Skills and Learnings for Entrepreneurship 06:03 Website Development and Copywriting 08:19 Building a Personal or Professional Website 09:23 Motivation for Starting a Business 09:51 Family Influence and Entrepreneurial Mentality 12:01 Identifying Opportunity in Product Marketing Consulting 13:12 Recognition as a Top Product Marketing Consultant 13:39 Advice for Aspiring Professionals 19:07 Lessons from Athletics in Business 23:23 Hiring Criteria and Soft Skills 24:57 Interviewing for Leadership Principles 26:25 Favorite Interview Questions 28:40 The Importance of Researching the Company 29:36 Go-to-Market Model and Mistakes 33:31 Assessing Go-to-Market Motion 34:45 Fluvio Launchpad 40:11 Career Transitions and Personal Growth 42:08 Definition and Relevance of Product Marketing 44:21 Embracing Erosion 47:09 The Embracing Erosion Podcast 50:07 Where to Find Devon O'Rourke Say "Hi" to Devon: https://www.linkedin.com/in/devon-o-rourke-54028b34/ https://www.fluviomarketing.com/ Subscribe to my newsletter: https://mywaynewsletter.com/subscribe…

My Way (with Ivan Buric)

1
Marco Imperato - The science behind building awesome products (ITA) 53:06

منذ 6 weeks53:06

53:06

In this conversation, Marco Imperato shares his entrepreneurial journey, from his origin in Sicily to the creation of R5 Labs Europe and Product Heroes. He discusses the importance of communication, resilience and the skills needed for a product manager, as well as the value of niches in the market. Marco also talks about the Prodattiros conference, an event that aims to connect industry professionals and inspire growth. Takeaways: Marco founded R5 Labs Europe after selling 80% of his company. Edgemoney aims to turn Sicily into a technology hub. Resilience is a characteristic trait of Marco, developed after an accident in Australia. Distribution is crucial to the success of a product. A product manager must be able to communicate and negotiate effectively. Curiosity is essential for a product manager. Product Heroes is a community that supports product managers in Italy. Niches offer significant opportunities in the market. The Product Heroes conference is a unique event for industry professionals. Difficulty and perseverance are an integral part of the entrepreneurial journey. Chapters: 03:03 Personal Interests and Influences 03:58 Transition to Entrepreneurship 07:26 The Value of Being Competitive 10:09 Applying Past Experiences to Overcome Challenges 13:15 Evolution of Ignition 20:09 Common Mistakes in Go-to-Market 21:48 Importance of Execution in Go-to-Market Planning 22:50 Targeting a Narrow Set of Potential Customers 26:01 Trends in Product Marketing and Product Management 27:54 Adapting to Future Trends 29:00 Journey of Ignition and Fundraising 31:33 Overcoming Obstacles in Fundraising 32:51 Bringing New Ideas to Life 33:52 Staying Relevant in an Evolving Market 35:39 Adapting to Changes at Ignition 37:11 Upcoming Milestones for Ignition 39:07 Selling Product Marketers to Companies Sai "Hi" to Marco: https://www.linkedin.com/in/marcoimperato/ https://www.productheroes.it/ https://edgemony.com/…

My Way (with Ivan Buric)

1
Derek Osgood: Go To Market Explained (ENG) 42:33

منذ 8 weeks42:33

42:33

In this conversation, Derek Osgood shares his extensive background in product marketing and the challenges he faced transitioning from large companies to startups. He discusses the importance of competitiveness in shaping his career, the evolution of his current venture, Ignition, and the integration of AI into their product. Derek emphasizes the significance of a well-structured go-to-market strategy, common pitfalls companies encounter, and the necessity of narrowing target audiences for effective marketing. He also provides insights into the fundraising process, resilience in entrepreneurship, and the future of Ignition. Takeaways: Derek's competitive background has shaped his career approach. Transitioning from big companies to startups requires adaptability. Learning on the job is crucial for personal and professional growth. Narrowing the target audience can lead to better marketing outcomes. Companies must innovate continuously to stay relevant in the market. Understanding customer needs is essential for effective product marketing. The fundraising process can be similar to a marketing exercise. Resilience is key in overcoming challenges in entrepreneurship. AI integration is transforming product marketing strategies. Product marketing involves deeply understanding the market and customers. Chapters: 00:00 Introduction and Background 03:03 Personal Interests and Influences 03:58 Transition to Entrepreneurship 07:26 The Value of Being Competitive 10:09 Applying Past Experiences to Overcome Challenges 13:15 Evolution of Ignition 20:09 Common Mistakes in Go-to-Market 21:48 Importance of Execution in Go-to-Market Planning 22:50 Targeting a Narrow Set of Potential Customers 26:01 Trends in Product Marketing and Product Management 27:54 Adapting to Future Trends 29:00 Journey of Ignition and Fundraising 31:33 Overcoming Obstacles in Fundraising 32:51 Bringing New Ideas to Life 33:52 Staying Relevant in an Evolving Market 35:39 Adapting to Changes at Ignition 37:11 Upcoming Milestones for Ignition 39:07 Selling Product Marketers to Companies…

My Way (with Ivan Buric)

1
Giorgio Gnoli: the Power of CRMs (ITA) 1:09:48

منذ 9 weeks1:09:48

1:09:48

Episode Summary In this first part of the conversation, Ivan and Giorgio discuss the concept of CRM (Customer Relationship Management) and its importance for companies. They present the main CRMs on the market and analyze who needs a CRM, both large companies and freelancers and small businesses. It also delves into when is the right time to start thinking about a CRM and whether it is better to learn how to use it or delegate this activity. Finally, Giorgio recounts the journey that led him to work for Salesforce and shares the satisfaction and desires he has working in this company. In this conversation, Giorgio shares his experiences and insights on job security, limitations of corporate jobs, the freedom and impact of entrepreneurship, recognition in sales, hiring criteria, personal branding, and the lessons he has learned from building his own brand. He emphasizes the importance of having multiple income streams and creating a personal brand as a form of job security. Giorgio also highlights the value of thinking outside the box, being ambitious, and taking ownership of one's career. “Through CRM, I’ve helped businesses turn simple interactions into lasting relationships. It’s about understanding and anticipating needs, not just managing data. My approach is personal, focusing on creating genuine connections and delivering value at every step.” Takeaways CRM (Customer Relationship Management) is essential to preside over and deliver an outstanding customer experience, managing all relationships and touch points. Leading CRMs on the market include Salesforce, HubSpot and others, but the choice depends on the specific needs of each company. Everyone on the market, from freelancers to small businesses, needs a CRM to manage customer relationships and optimise sales processes. Even if you are starting from scratch or have a limited budget, a CRM is an investment that allows you to take advantage of opportunities and better manage your customers, thereby fostering business growth. When deciding whether to learn how to use a CRM or delegate this activity, it is important to assess how fast you want to go and whether you have the time and skills to do so. Working in a company like Salesforce offers numerous advantages, such as the possibility of working remotely, company benefits and a stimulating working environment. Job security in corporate jobs is not guaranteed, and lay-offs can happen even in tech companies like Salesforce. Corporate jobs often have limitations and boundaries that can restrict personal growth and expression. Entrepreneurship offers freedom, impact, and the ability to set your own rules. Recognition and autonomy are important factors in sales roles. When hiring, companies look for candidates who have diverse experiences, a willingness to take on side projects, and a strong personal brand. Building a personal brand can provide job security and open up opportunities for collaboration and growth. Balancing side projects with corporate work requires approval and can be seen as a potential red flag by employers. Creating a personal brand requires taking risks, being authentic, and not being afraid to express oneself. Having multiple income streams and a system that generates wealth can provide financial stability and security. Chapters 00:00 Introduction and presentation 02:21 What is a CRM and why is it important 03:43 The main CRMs on the market 06:38 Who needs a CRM 10:01 When to start thinking about a CRM 16:38 Learning or Delegating the Use of CRM 19:52 Overcoming the Limit of Time and Time-Money Exchange 25:22 Giorgio's Path to Salesforce 35:20 Satisfactions and Desires Working in Salesforce 37:07 Lay-offs and Job Insecurity 38:02 Limitations of Corporate Jobs 39:21 Entrepreneurial Freedom and Impact 40:43 Recognition and Autonomy in Sales 43:47 Differentiating Factors in Hiring 46:40 Creating a Personal Brand 52:18 Balancing Side Projects and Corporate Work 57:45 Lessons from Building a Personal Brand 01:04:15 Personal Brand as Job Security Say “Hi” to Giorgio: https://www.instagram.com/giorgio.gnoli/ https://www.linkedin.com/in/giorgiognoli/ Additional resources: giorgiognoli.it/newslette r https://learnn.com/corso/crm/ crm.giorgiognoli.it Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://myway.beehiiv.com/subscribe…

My Way (with Ivan Buric)

1
Michael Bertolasi: Entrepreneurship as a Photographer (ITA) 50:48

منذ 10 weeks50:48

50:48

Episode Summary In the first part of the conversation, Ivan and Michael talk about Michael's weekend in the mountains and how dedicating Sunday to relaxation has had a positive impact on his life. Michael introduces himself as a photographer and entrepreneur in the digital industry and talks about his career path, starting with working in his family's textile business. Afterward, Michael explains how he decided to leave salaried work and become an entrepreneur. He also talks about the importance of facing difficulties and overcoming obstacles. Finally, they discuss authenticity in photography and how to convey it. In the second episode of the conversation with Michael Bertolasi, they explore topics such as the importance of intimacy and listening to oneself, combining artistic passion with entrepreneurship, the danger of focusing solely on monetization, identifying the key steps to becoming a professional, measuring impact and goal setting, building an ethical personal brand and strategies to grow one's personal brand. Finally, future plans for Michael's personal brand are discussed. “Every day is day one, it truly is. I wake up each day thinking I have so much more to learn. I’m always just at the beginning.” Takeaways Taking time to relax and completely disconnect can have a positive impact on life and well-being. Making the decision to leave a dependent job and embark on a different path can be frightening, but it can lead to greater personal fulfillment. Facing difficulties and overcoming obstacles is an integral part of the path to growth and success. Authenticity in photography is a key element in creating connections and conveying emotions. Listening to one's inner voice and caring for it is crucial for personal authenticity and integrity. Combining artistic passion with entrepreneurship can be complex, but it is possible to find a balance that allows you to express yourself and monetize. Focusing exclusively on monetization can lead to a feeling of imprisonment and dissatisfaction in the long run. Identifying the key steps to becoming a professional requires introspection and a change of mindset. Measuring impact and setting specific goals is essential to evaluate the success of a project. Building an ethical personal brand is crucial to maintaining the trust and loyalty of one's followers. Strategies such as offering free content, creating paid products and collaborating with companies can contribute to the growth of the personal brand. Planning and investing energy and focus in your personal brand can lead to significant results over time. Chapters 00:00 Introduzione e weekend in montagna 00:55 Presentazione di Michael e il suo percorso 02:18 Lavoro precedente di Michael nell'azienda di famiglia 04:44 Il momento in cui Michael ha deciso di lasciare il lavoro dipendente 06:51 La transizione da dipendente a imprenditore 09:15 Il video di Michael che annuncia la decisione di lasciare Zara 10:16 Affrontare le difficoltà e superare gli ostacoli 16:08 Consigli per chi sta iniziando un percorso diverso 19:05 L'impatto della tecnologia nel settore della fotografia 24:12 L'autenticità nella fotografia e come trasmetterla 27:46 La ricerca dell'autenticità e l'unicità di Michael 31:46 L'importanza dell'intimità e dell'ascolto di sé 33:21 Combining artistic passion with entrepreneurship 37:33 The danger of focusing solely on monetization 38:12 Identifying key steps for transitioning to a professional 41:16 Measuring impact and setting goals 43:23 Building an ethical personal brand 46:45 Strategies for growing a personal brand 50:32 Future plans for the personal brand Say “Hi” to Michael: LinkedIn : https://www.linkedin.com/in/michaelbertolasi/ YouTube : https://www.youtube.com/c/michaelbertolasi Instagram : https://www.instagram.com/michaelbertolasi/ Useful links: Michael’s “first” official Video : https://www.facebook.com/michaelbertolasiprivate/videos/10210210411363902 Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://myway.beehiiv.com/subscribe…

My Way (with Ivan Buric)

1
Tillman Horn: Leading Fully Remote Sales Teams (ENG) 39:04

منذ 11 weeks39:04

39:04

Episode Summary In this conversation, Tillman Horn discusses his background in international studies and remote work, his experience in building and leading BDR teams, and his role as a co-host of the Revenue Circus Podcast. He shares insights on the challenges and foundations of remote work, the qualities needed for remote workers, and the future of remote work. Tillman also provides practical advice on choosing accommodation for remote work and shares information about the Artist Circus event. He concludes with advice for aspiring salespeople, BDRs, remote workers, and podcasters. “Listen really carefully to your customers… The less you speak, the better actually. We have two ears and one mouth for a reason, that we should listen at least twice compared to what we say.” Takeaways Building BDR teams involves defining the ideal customer persona, creating a playbook, and providing training and mentorship. Remote work requires self-drive, resilience, and the ability to find a work-life balance. Transitioning to remote work requires establishing a remote work culture, effective communication tools, and addressing challenges such as power outages. The future of remote work may involve virtual offices and increased use of technology for remote collaboration. When choosing accommodation for remote work, consider factors such as internet connectivity, quiet spaces, and proximity to amenities. The Revenue Circus Podcast focuses on interviewing individual contributors in sales and customer success, providing tips and tricks for professionals in these roles. Hosting a podcast can lead to increased engagement on professional networks, networking opportunities, and potential business opportunities. The Artist Circus event in Berlin offers workshops and networking opportunities for individuals in tech sales and revenue roles. Advice for aspiring salespeople, BDRs, remote workers, and podcasters includes learning the basics, finding mentors, and taking a long-term approach to career growth. Chapters 00:00 Introduction and Background 03:22 BDR Teams and Their Role in Sales 06:38 Building BDR Teams and Foundations 10:51 Qualities for Remote Work 13:44 Challenges and Solutions in Transitioning to Remote Work 17:20 The Future of Remote Work 20:40 Tips for Choosing Accommodation for Remote Work 25:14 The Revenue Circus Podcast 28:28 Impact of Hosting a Podcast 33:11 The Artist Circus Event 35:33 Advice for Aspiring Salespeople, BDRs, Remote Workers, and Podcasters 37:54 Conclusion and Contact Information Say "Hi" to Tillmann: https://www.linkedin.com/in/tillmannhorn/ https://podcasts.apple.com/it/podcast/the-revenue-circus/id1722639111?l=en-GB https://www.arrtist-circus.com Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable updates: https://myway.beehiiv.com/subscribe…

My Way (with Ivan Buric)

1
Harvey Lee: From AC/DC and Virgin to Product Marketing (ENG) 48:59

منذ 12 weeks48:59

48:59

Episode Summary Harvey Lee, a product marketing expert with a background in music and technology, shares his journey and insights in this conversation. He discusses his transition from the music industry to technology and marketing, including his experience working with Richard Branson and the Virgin brand. Harvey emphasizes the importance of being in the right category and creating the right internal culture for business success. He also talks about his role in building the Product Marketing Alliance and his book 'Backstage Pass,' which combines rock and roll stories with business lessons. Harvey invites listeners to connect with him on LinkedIn, visit his website, and join his newsletter for further insights. “In every chord and campaign, there’s a story waiting to resonate. My journey from music to marketing isn’t just about changing tunes; it’s about harmonizing passion with purpose to create impactful narratives.” Takeaways Transitioning from one industry to another can provide unique insights and skills that can be applied in unexpected ways. Being in the right category and creating the right internal culture are crucial for business success. Product marketing is a strategic growth function that goes beyond traditional marketing and product roles. Combining personal experiences and unconventional approaches can create engaging and informative content. Building a community and sharing valuable insights can lead to meaningful connections and opportunities. Chapters 00:00 Introduction and Background 06:37 Transition from Music to Technology 14:08 Working with Richard Branson and the Virgin Brand 20:00 Elements of Business Success 22:46 Building the Product Marketing Alliance 30:00 Defining Product Marketing 34:07 Writing the Book 'Backstage Pass' 45:42 Future Plans and Where to Find Harvey Say hi to Harvey: https://www.linkedin.com/in/mr-harvey-lee/ https://www.harvey-lee.com/ https://www.amazon.com/dp/1916580017?ref_=cm_sw_r_cp_ud_dp_FSF6Q088XSH2G5SCCT2M_1 Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://mywaynewsletter.com/subscribe…

My Way (with Ivan Buric)

1
Div Manickam: About Product Marketing and Leadership (ENG) 42:53

منذ 1 year42:53

42:53

Div Manikam shares her journey from marketing communication specialist to director of product marketing and mentor. She discusses her experience with anxiety and the importance of pivoting and finding clarity in life and career. Div emphasizes the role of mindfulness in leadership and the need for authentic leaders who prioritize the voice of the customer. She also touches on the differences between startups and Fortune 500 companies and the challenges and rewards of self-publishing. Div concludes by highlighting the significance of product marketing and the future trends in the field. "Embracing my authentic self transformed not just my career, but my entire life. It's about finding that sweet spot where personal values and professional aspirations align, creating a symphony of success and satisfaction." Takeaways Pivoting and finding clarity in life and career can lead to personal growth and fulfillment. Mindfulness is a powerful leadership tool, helping reframe thoughts and create focus and clarity. Authentic leadership involves being true to oneself and creating a safe space for others to be authentic. Product marketing is crucial in understanding customer needs and positioning products in the market. Chapters 00:00 Introduction and Background 03:22 Navigating Anxiety and Pivoting in Career 08:20 Finding Clarity and Shifting Mindset 12:02 Spotting and Overcoming Anxiety at Work 14:52 The Role of Mindfulness in Leadership 19:40 Choosing the Right Opportunities and Leaders 26:14 Differences Between Startups and Fortune 500 Companies 28:10 Becoming a Self-Published Author 32:01 Authentic Leadership and Being Fearless 36:16 The Role of Product Marketing and Future Trends 40:55 Engaging with Div for Mentorship Sai "Hi" to Div: https://www.linkedin.com/in/divmanickam https://twitter.com/divmanickam https://www.instagram.com/divmanickam/ https://www.facebook.com/divmanickam https://www.youtube.com/@nowherediv https://unsplash.com/@divmanickam Blog - https://divmanickam.substack.com [https://divmanickam.substack.com/] * Ebooks on Gumroad - https://divmanickam.gumroad.com/ Paperback Books on Lulu - www.lulu.com/spotlight/divmanickam [http://www.lulu.com/spotlight/divmanickam] Her Books: A Broken Teacup: Filling the cracks with Mindfulness Essentialism and Self-care Fearless: Be the Authentic Leader you will Follow A Book is Born: Guide to Self-publishing Product Marketing: Mastering the art and science of PMM Additional resources Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://mywaynewsletter.com/subscribe…

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