90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now

Perpetual Traffic

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل four أعوام

المحتوى المقدم من Tier 11. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tier 11 أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Uncuffed

1
S4, E1 - Day One 7:38

منذ 5 weeks7:38

التشغيل لاحقا

قوائم

إعجاب

احب

7:38

Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…

منذ عام واحد 23:48

MP3•منزل الحلقة

Ralph and Lauren are going into the details of Q5 marketing—a prime time often overlooked by marketers. They are sharing how leveraging this period, starting mid-December when shipping constraints kick in, can yield leads at a fraction of the cost, especially for high-ticket items. They’ll be walking us through a real-time case study where $700 quality leads dropped to under $70 using strategic ad spending and optimized lead funnels. Ralph and Lauren will also touch on how chaotic human behavior affects lead nurture strategies. Be sure to tune in and embrace this "golden opportunity" window. Start the year ahead of the competition!

Chapters:

00:00:00 – Starting Bold: No Fluff, All Strategy
00:00:42 – Cracking the Case: The 63% Lead Surge
00:02:18 – Golden Weeks Decoded: Welcome to Q5
00:05:50 – High Stakes, High Ticket: The Ultimate Lead Playbook
00:10:58 – Back from the Dead: Breathing Life into Old Leads
00:15:50 – Tactical Brilliance: Paid Traffic Secrets for Q5
00:21:38 – Festive Farewell: Wisdom Wrapped with a Bow

LINKS AND RESOURCES:

Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
Generate new leads by providing value for people
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

500 حلقات

#Business #Marketing #Facebookads #Facebookadvertising #Facebookmarketing #Paidtraffic #Perpetualtraffic #Socialmediamarketing #Entrepreneur #Scalable Media Network #DigitalMarketer #IT Management

Perpetual Traffic

90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now

Perpetual Traffic

published منذ عام واحد

MP3•منزل الحلقة

Chapters:

00:00:00 – Starting Bold: No Fluff, All Strategy
00:00:42 – Cracking the Case: The 63% Lead Surge
00:02:18 – Golden Weeks Decoded: Welcome to Q5
00:05:50 – High Stakes, High Ticket: The Ultimate Lead Playbook
00:10:58 – Back from the Dead: Breathing Life into Old Leads
00:15:50 – Tactical Brilliance: Paid Traffic Secrets for Q5
00:21:38 – Festive Farewell: Wisdom Wrapped with a Bow

LINKS AND RESOURCES:

Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
Generate new leads by providing value for people
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

500 حلقات

#Business #Marketing #Facebookads #Facebookadvertising #Facebookmarketing #Paidtraffic #Perpetualtraffic #Socialmediamarketing #Entrepreneur #Scalable Media Network #DigitalMarketer #IT Management

كل الحلقات

Perpetual Traffic

1
[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit 36:14

منذ 4 أيام36:14

36:14

In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot. Chapters: 00:00:00 - Breaking Down a Real Business Audit 00:00:27 - Protecting Confidential Business Insights 00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands 00:01:38 - The Crucial Metrics That Drive Profitability 00:04:05 - Subscription Models & Amazon Strategy: A Case Study 00:07:02 - Actionable Fixes to Increase Profitability 00:09:00 - Identifying Churn Patterns and Retention Challenges 00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs 00:12:30 - Strategies to Improve Subscription Retention 00:14:15 - Pricing Adjustments for Profitability 00:16:00 - The Role of Amazon in Customer Acquisition 00:18:20 - Balancing Direct Sales and Amazon Growth 00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales 00:22:30 - Optimizing Amazon Best Seller Rank for Visibility 00:25:00 - Implementing a Sustainable Paid Traffic Strategy 00:27:45 - Email and Organic Strategies to Boost LTV 00:30:10 - Preparing for Scaling Without Losing Profitability 00:32:22 - Final Takeaways: The Roadmap to Scaling Smart LINKS AND RESOURCES: Episode 666: The 5 Step Formula to Determine Your nCAC Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC Get Your Marketing Performance IndicatorsTM Checklist Now! Tier 11 on YouTube Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

Perpetual Traffic

1
How Meta Ads Manager Is Lying to You & What You Can Do About It 55:33

منذ 8 أيام55:33

55:33

Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actually bringing in new customers or just retargeting the same warmed-up leads, this is the episode for you. Plus, Lauren shares an eye-opening moment from a recent mastermind, telling us just how many high-revenue brands are still dropping the ball on AI-driven customer engagement. Get ready for some critical insights, a little beachside humor, and the one Meta Ads setting you must double-check today. Chapters: 00:00:00 - Enter the Perpetual Traffic Arena 00:01:58 - Digital Marketer & The Founder's Board Blueprint 00:05:24 - Masterminds: The Hidden Growth Accelerator 00:06:06 - AI’s Customer Service Takeover 00:15:27 - Data: The Make-or-Break Factor 00:18:02 - Meta’s Audience Segmentation Secrets 00:26:44 - The Ad Set Performance Lab 00:27:51 - Audience Segmentation vs. Attribution Windows 00:29:38 - Ads Manager: Audience Setup Masterclass 00:31:33 - Data Integrity & Attribution Warfare 00:36:50 - Meta’s Attribution Minefield 00:39:42 - Tier 11 Data Suite: Your Competitive Edge 00:49:53 - The Final Word: What’s Next? LINKS AND RESOURCES: Episode 362: META Solution Engineers Tell All: The REAL Truth Behind the iOS 14 Update Episode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from META Episode 673: Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It Episode 666: The 5 Step Formula to Determine Your nCAC Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC Get Your Marketing Performance IndicatorsTM Checklist Now! Tier on YouTube Get Your Marketing Performance Indicators™ Checklist Now! Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

Perpetual Traffic

1
Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 1) 46:34

منذ 11 يومًا46:34

46:34

Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Employee Success (or whatever his title is this week), to break down the real way to find and keep A+ players. Forget the “gut feel” hiring disasters—you’ll get the step-by-step playbook for building a team that actually scales your business. Whether you're looking to offload the 80% that’s draining your soul or you just want to stop hiring people who “seemed great” but ended up ghosting you in three months, this episode is your new best friend. Oh, and there may or may not be some good-natured roasting of Josh’s Australian pronunciation of "HR." Chapters: 00:00:00 - Welcome to Perpetual Traffic 00:00:47 - Flashback Files: What You Missed 00:01:59 - Enter Josh Hill: The Hiring Architect 00:02:46 - Military Precision Meets HR Strategy 00:04:23 - Hiring Without Core Values? Good Luck 00:07:35 - The Blueprint for Hiring Excellence 00:12:19 - The Three Phases You Can’t Skip 00:16:12 - The Map That Prevents Hiring Chaos 00:18:35 - Emotion vs. Logic: The Ultimate Hiring Battle 00:21:14 - Employees as Subscribers, Not Just Hires 00:22:49 - The Clone Trap: Hiring Yourself Over & Over 00:25:33 - Gut Instincts vs. Process: The Hiring Gamble 00:28:17 - AI, Automation & The New Hiring Reality 00:29:48 - Hiring Regrets: Expensive, Inevitable, Avoidable 00:32:46 - Your Best Recruiters Are Already on Payroll 00:38:22 - The Job Board Mirage vs. The Headhunting Goldmine 00:40:02 - How to Win Over Passive Candidates 00:42:30 - Keep This Conversation Going LINKS AND RESOURCES: Email Josh Tier 11 on YouTube Get Your Marketing Performance Indicators™ Checklist Now! Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

Perpetual Traffic

1
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It 1:01:47

منذ 15 يومًا1:01:47

1:01:47

In this episode of Perpetual Traffic, Ralph Burns sits down with Cameron Campbell, a top-tier media buyer at Tier 11, and possibly the only person who can outshine John Moran’s meta expertise—at least in the looks department. Cameron brings the heat, diving deep into why most brands are flying blind with their ad data, and what they should actually be tracking to scale profitably without burning cash. He breaks down the real numbers that matter, including NCAC (New Customer Acquisition Cost) and why relying on in-platform ROAS is basically trusting a magic 8-ball to run your business. Cameron also pulls back the curtain on Tier 11’s Data Suite vs. Meta’s Conversions API (CAPI), showing just how much revenue brands are leaving on the table when they don’t have full visibility into their customer journey. Plus, he shares his step-by-step approach to creative testing, scaling without panic, and avoiding the biggest mistakes eComm brands make. If you’re running paid media and want to know the difference between profitable scaling and expensive guessing, this is the episode for you. Grab your notepad—this one's packed. Chapters: 00:00:03 - Introduction to Perpetual Traffic Podcast 00:00:57 - Importance of Tier 11 Live Sessions 00:02:14 - Meet Cameron Campbell: Media Buying Expert 00:02:39 - Understanding Meta Ads and Data Strategies 00:05:23 - Technical Insights: CAPI vs. Data Suite 00:08:07 - Challenges in Data Accuracy and Optimization 00:24:49 - Tier 11 Data Suite: A Comprehensive Solution 00:32:19 - The Problem with ROAS 00:33:08 - Exploring Meta Ad Account Data 00:35:41 - The Importance of Accurate Data 00:37:12 - New Customer Acquisition Metrics 00:39:47 - Practical Application and Case Study 00:45:58 - Q&A Session 00:59:22 - Concluding Remarks and Next Steps LINKS AND RESOURCES: Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

Perpetual Traffic

1
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two) 31:13

منذ 18 يومًا31:13

31:13

Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing tongue commercial to Tubi’s bizarre cowboy skin-hat fiasco, they break down which brands took big swings and which ones completely missed. Plus, they dig into the politics creeping into the Super Bowl, the unexpected Ontario ad (yes, Canada bought a Super Bowl slot), and the massive flex that was Tom Brady’s $2M watch deal. Whether you love ads, hate ads, or just want to know which ones made Ralph’s skin crawl, this is a breakdown you don’t want to miss. Chapters: 00:00:00 – The Return: Ralph & Lauren Take on Round 2 00:00:39 – The Ads That Made Us Cringe (Seriously, Why?) 00:02:27 – Effective But Uncomfortable: Ads We Hated but Remembered 00:05:49 – Tugging at the Heartstrings: The Emotional Plays That Hit (or Missed) 00:13:45 – When Ads Get Political: The Ontario Ad, Trump, and More 00:19:26 – The Biggest Letdowns: Ads That Flopped Hard 00:25:01 – What We Learned: Key Marketing Takeaways from Super Bowl 2025 LINKS AND RESOURCES: Best Super Bowl 2025 Commercials Ad Meter Ranking Breast Cancer Super Bowl Commercial with Wanda Sykes Leslie Jones Stops Your Annoying Relatives from Ruining Thanksgiving | The Daily Show Watch All the Ads of Super Bowl 2025 The 10 Most Viewed Super Bowls of All Time Ontario Commercial Highlighting Contributions to the USA Charted: The Rising Cost of Super Bowl Ads 1965-2025 Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

Perpetual Traffic

1
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One) 30:45

منذ 22 يومًا30:45

30:45

Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes flipping the script on shock marketing to Tom Brady’s Duracell-powered longevity, they chat about what worked, what flopped, and what brands should do after the big game to keep the momentum going. Whether you’re here for the ads, the strategy, or just to hear Ralph admit that Lauren might be funnier than him, this one’s for you. Stay tuned for part two coming soon! Chapters: 00:00:00 – Perpetual Traffic Enters the Chat 00:00:47 – Football? Or Just an Ad Delivery System? 00:03:42 – Why Super Bowl Ads Are Basically the Oscars for Marketers 00:04:08 – Kendrick Lamar, X’s & O’s, and a Halftime Show Divided 00:06:19 – Shock, Awe, and Millions of Ad Dollars at Play 00:08:56 – The Most Talked-About Commercial (Hint: Boobs & Wanda Sykes) 00:12:33 – Did Novartis Just Win the Super Bowl? Or…? 00:17:18 – Post Malone, Shane Gillis & Bud Light’s Redemption Arc 00:20:43 – NASCAR's Big Swing & The Demographic They’re Betting On 00:26:29 – Tom Brady, Duracell, and the Most Unexpectedly Brilliant Ad 00:28:57 – Wrapping It Up: The Ads That Worked, The Ones That Flopped LINKS AND RESOURCES: Best Super Bowl 2025 Commercials Ad Meter Ranking Breast Cancer Super Bowl Commercial with Wanda Sykes Leslie Jones Stops Your Annoying Relatives from Ruining Thanksgiving | The Daily Show Watch All the Ads of Super Bowl 2025 The 10 Most Viewed Super Bowls of All Time Ontario Commercial Highlighting Contributions to the USA Charted: The Rising Cost of Super Bowl Ads 1965-2025 Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

Perpetual Traffic

1
How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025 27:45

منذ 25 يومًا27:45

27:45

Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you’re running an eComm store, selling info products, or trying to generate leads, your tracking setup might be holding you back from scaling like a boss. Ralph even admits they found mistakes in their own accounts—so yeah, nobody’s perfect. But don’t worry, they break it all down, agency-style, so you can stop leaving money on the table and start feeding the algorithm what it really needs. If you want Meta to work for you instead of against you, don’t miss this episode! Chapters: 00:00:00 – When Two Marketers Walk Into a Podcast... 00:00:27 – The New Year Hype Is Fading—Now What? 00:01:12 – The Four C’s That Separate Winners from Wishers 00:02:47 – Why 10X Goals Force Better Decisions 00:05:52 – Stories That Prove Small Thinking Won’t Cut It 00:09:19 – The Moment Commitment Gets Real 00:16:38 – Courage & Capability: The Price of 10X Growth 00:19:35 – Your Why Is Either Fuel or Dead Weight 00:23:22 – The Takeaway That Could Change Everything LINKS AND RESOURCES: Episode 663: How to Make Your Present Better by Making Your Future Bigger 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite Tier 11 Data Suite…

Perpetual Traffic

1
Trump’s Tariffs: The Marketing Opportunity & Impact Revealed 23:43

منذ 29 يومًا23:43

23:43

The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Canada or running ads in the U.S. If you’ve got skin in the game, this episode is a must-listen. Get ready to turn uncertainty into your next big win! Chapters: 00:00:00 - The Perpetual Traffic Takeoff 00:01:57 - Tariffs, Taxes & Turmoil 00:03:33 - The Hidden Tax Nobody Talks About 00:05:19 - When Prices Go Up, Who Pays? (Hint: It’s Not Them) 00:08:02 - Finding Gold in Market Mayhem 00:09:55 - Business Survival Mode: Activated 00:12:37 - Marketing Gymnastics in an Economic Earthquake 00:19:04 - The Next Big Shockwave—Are You Ready? 00:20:22 - Mic Drop, But Not Really—Your Move! LINKS AND RESOURCES: Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite Tier 11 Data Suite…

Perpetual Traffic

1
Part 2 - The 5 Step Formula to Determine Your nCAC 26:58

منذ 5 weeks26:58

26:58

Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who knew, right?). They break down the hidden costs, debunk common myths, and explain why understanding nCAC isn’t just about crunching numbers—it’s about scaling smart. Whether you’re a finance geek or just someone who wants to make sure you’re not throwing cash into the marketing void, this episode serves up valuable info you can immediately put into action. Plus, there’s a special challenge for Spotify listeners that could land them a one-on-one strategy session—because who doesn’t love a little bonus ROI? Chapters: 00:00:03 – Buckle Up: The Perpetual Traffic Lift-Off 00:00:13 – nCAC? Yeah, You’ll Want to Know This 00:01:51 – The Sneaky Costs That Could Sink You 00:03:55 – Margin Showdown: Contribution vs. Gross 00:05:49 – The nCAC Formula That Changes Everything 00:15:48 – nCAC Danger Zones (Proceed with Caution!) 00:20:19 – A Surprise You Didn’t See Coming LINKS AND RESOURCES: Episode 663: How to Make Your Present Better by Making Your Future Bigger 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Get Your nCAC Calculation Guide Now! Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite Tier 11 Data Suite…

Perpetual Traffic

1
DeepSeek Explained: What Marketers Need to Know 24:22

منذ 5 weeks24:22

24:22

AI just dropped a bombshell, and Ralph and Lauren are here to break it down. DeepSeek—China’s mysterious AI powerhouse—just sent shockwaves through the stock market, slashing billions off NVIDIA overnight. But is this a real revolution or just overhyped tech drama? They’re comparing DeepSeek to the AI giants, letting us in on its jaw-dropping cost efficiency, and asking the big question: should marketers panic, pivot, or pop some popcorn and watch the chaos unfold? Chapters: 00:00:00 – The Rabbit Hole Begins: Perpetual Traffic Awaits 00:00:30 – What on Earth is Deep Seek? 00:01:11 – The Stock Market Earthquake You Didn’t See Coming 00:02:21 – AI Revolution or Catastrophe? The Deep Seek Dilemma 00:05:00 – Battle of the Bots: AI Heavyweights Face Off 00:07:26 – Data Privacy Nightmares: Are You Safe? 00:12:55 – Deep Seek Unleashed: The Future is Here 00:16:44 – The AI Arms Race: Who Will Dominate? 00:20:12 – Where Do We Go from Here? The AI Roadmap LINKS AND RESOURCES: DeepSeek - The Chinese AI That Crashed The Markets DeepSeek How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Get Your nCAC Calculation Guide Now! Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube By the Numbers Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite Tier 11 Data Suite…

Perpetual Traffic

1
Part 1 - The 5 Step Formula to Determine Your nCAC 36:43

منذ 6 weeks36:43

36:43

In part one of this two-part episode, Ralph and Lauren are talking about New Customer Acquisition Cost (NCAC). Sure, the mention of math might send some of you running for the hills, but hold on—this is the math that matters. Ralph compares finding your NCAC to searching for buried treasure, while Lauren reminds us that chasing vanity metrics like ROAS alone is as useful as an umbrella in a hurricane. Learn why NCAC is the North Star of scaling a business, how to measure it effectively, and what tools can make the process manageable. Ad platforms love to boast about their results but your bottom line—and how much it costs to add a new customer to it—never lies. As Lauren puts it: “Fake numbers might make you feel good, but they won’t pay your bills.” Chapters: 00:00:00 – Math That Matters: The Secret Ingredient for Scaling 00:00:24 – NCAC: The Metric That’s Cooler Than ROAS 00:01:42 – Why Calculating NCAC Feels Like Cracking a Cold Case 00:02:42 – Scaling Secrets: Unlocking Business Growth with Math 00:03:47 – The Real Cost of New Customers (No, It’s Not What You Think) 00:06:10 – Lifetime Value: Measuring Love from Your Best Customers 00:09:28 – Practical Math: When Numbers Lead to Dollars 00:12:45 – Refunds, Returns & Regrets: Subtracting the Pain Points 00:15:30 – Hidden Costs Unveiled: Shipping, Storage & Surprises 00:18:05 – COGS: Decoding Cost of Goods Sold 00:20:50 – Gross Profit: The Halfway Mark to True Success 00:23:15 – Profit Checkpoint: COGS, Gross Profit, and What They Mean for You 00:34:10 – A Special Perk for PT Fans: Wrap-Up & Surprise LINKS AND RESOURCES: Tier 11 Mongoose Media Tier 11 Jobs Perpetual Traffic Get Your nCAC Calculation Guide Now! Marketing Performance Indicators™ Checklist Perpetual Traffic on YouTube Tier 11 on YouTube By the Numbers Connect with Lauren on Instagram Connect with Ralph on LinkedIn Follow Perpetual Traffic on Twitter Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

Perpetual Traffic

1
The #1 Secret to Spending Less and Making More on Amazon 1:02:30

منذ 6 weeks1:02:30

1:02:30

Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that'll leave you questioning everything. Spoiler alert: less Amazon spend + smarter Facebook and YouTube ads = MORE revenue. It's all about contribution, not attribution, folks! This episode is packed with actionable insights, groundbreaking data, and a healthy dose of humor. Tune in to unlock the secrets of Amazon's black box and discover how to outsmart the algorithm. Your future profits will thank you. Chapters: 00:00:00 - Welcome to Ralph and John’s World 00:00:24 - A Feeder Strategy Unveiled 00:00:39 - Data Secrets for Scaling Big 00:01:23 - Cracking the Amazon Code 00:02:35 - Numbers Don’t Lie: Tracking Sales 00:03:19 - Behind-the-Scenes Breakdown 00:04:15 - Live and In Action 00:05:53 - Game-Changing Ad Revelations 00:08:12 - The “Contribution vs. Attribution” Debate 00:08:40 - The Brand Loyalty Puzzle 00:11:12 - The Revenue Surge Experiment 00:22:55 - Ad Fatigue or Audience Overload? 00:33:16 - Spend Smarter, Scale Faster 00:34:01 - Attribution Tools Face-Off 00:34:14 - Unpacking GA4 and Wicked Reports 00:35:18 - Redefining Spend-to-Revenue Success 00:37:19 - Open Mic: Questions That Matter 00:37:37 - Shopping Insights from Google 00:39:27 - YouTube Ad Masterclass 00:40:43 - A Deep Dive into YouTube Optimization 00:44:54 - E-Commerce Data That Drives Strategy 00:58:17 - PMAX + Feeder: A Winning Combo 00:59:14 - Wrapping Up: Next Steps Revealed LINKS AND RESOURCES: Amazon Ads Myths Debunked: Spend Less, Earn More! | Tier 11 Live! - EP024 Measurement and analytics Amazon Seller Analytics: 10 KPIs to Track for a Winning Strategy Tier 11 on YouTube Get Your Marketing Performance Indicators™ Checklist Now! Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

Perpetual Traffic

1
Avoid This 1 Common Hiring Mistake at Your Own Peril 24:05

منذ 7 weeks24:05

24:05

Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists in virtual interviews (because you never know when someone’s hiding a cruise—or a pregnancy), they discuss building a dream team. Ralph and Lauren also talk about the importance of transparency, trust, and asking the right questions to avoid costly missteps. If you're looking to 10X your business—or just want to hire someone who’s not secretly a foot model—this episode is for you. Chapters: 00:00:00 - A Curious Start: Traffic, Goals, and Grievances 00:00:39 - Lofty Ideas: Why Bigger Dreams Are Easier 00:02:58 - Big Hurdles: The Struggles of Thinking Big 00:03:46 - The Ultimate Quest: Hiring the Perfect Fit 00:05:56 - Zoom Realities: When Interviews Get Surprising 00:08:48 - Radical Honesty: The Secret Sauce in Hiring 00:17:03 - Building Bridges: The Art of Trust at Work 00:21:04 - Looking Forward: What’s Next on the Horizon LINKS AND RESOURCES: Virtual Boss by Ralph Burns Episode 591 Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time Episode 663 How to Make Your Present Better by Making Your Future Bigger Tier 11 on YouTube Marketing Performance Indicators Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

Perpetual Traffic

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How to Make Your Present Better by Making Your Future Bigger 34:26

منذ 7 weeks34:26

34:26

Ralph and Lauren aren't just chatting about the weather; they're dissecting the art of achieving massive success by thinking bigger and setting ambitious goals, all based on the wisdom of "10X Is Easier Than 2X." They're dishing out their own experiences and providing examples to prove that aiming high, playing to your strengths, and assembling a dream team can lead to mind-blowing results. Get ready to ditch those tiny, yawn-inducing goals and embrace exponential growth in 2025 – Ralph and Lauren's pep talk will leave you feeling inspired and ready to conquer the world! Chapters: 00:00:00 - Foggy Views, Frozen Pipes, and Podcast Vibes 00:00:40 - When Life Gives You Challenges, Make Content 00:01:41 - Delegation: That Thing We Love to Hate 00:04:23 - 10X Thinking: Because 2X is Boring 00:06:12 - Zodiac Signs, Salesforce, and Big Ideas 00:11:07 - Eckhart Tolle, Present Moments, and Toilet Epiphanies 00:16:39 - Turning Dreams Into Actionable Strategies 00:23:15 - Falling Forward: Embracing Intelligent Failure 00:28:37 - Jimmy Donaldson’s Genius and Your Next Move 00:32:04 - Big Goals, Bigger Futures—The Wrap-Up LINKS AND RESOURCES: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less Dan Sullivan (YouTube) Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time | Perpetual Traffic EP 591 (Website) Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time Chris Mercer on LinkedIn How MrBeast Grew His Channel Good to Great: Why Some Companies Make the Leap...And Others Don't (Good to Great, 1) Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

Perpetual Traffic

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[EXPOSED] What You Need to Know About The Honey Scam 23:34

منذ 8 weeks23:34

23:34

A digital marketing bombshell explodes as Ralph and Lauren uncover the shocking truth about the Honey browser extension. Misattributed commissions, broken partnerships, and creators unknowingly caught in the crossfire—this scandal is shaking the influencer world to its core. With Lauren’s razor-sharp analysis and Ralph’s firsthand insights, they piece together a story of deception that could rewrite the rules of affiliate marketing. You won’t believe what’s happening behind the scenes! Chapters: 00:00:00 - Ralph and Lauren Have a Bombshell Revelation 00:00:22 - The Scandal Exposed: What’s REALLY Happening Behind the Honey Browser Extension? 00:01:38 - Honey’s Secrets: How They Pull Off This Controversial Move 00:03:25 - Fallout: Creators and Affiliates Hit Hard—What’s at Stake? 00:07:44 - Crossing the Line? Legal Battles and Ethical Dilemmas 00:15:43 - A Marketing Reckoning: What Does This Mean for the Future of Influencers? 00:20:36 - Wrapping Up the Drama: Takeaways LINKS AND RESOURCES: Marketing Performance Indicators™ What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing Why is PayPal being sued by YouTubers for alleged 'deceitful and clandestine methods'? Exposing the Honey Influencer Scam - MegaLag YouTube FTC Action Temporarily Halts Operation that Allegedly Used Fake News Sites to Make Deceptive Claims about Acai Berry Weight-Loss Products Tier 11 Jobs Perpetual Traffic on YouTube Tier 11 on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Tier 11 Data Suite…

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90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now