Digging into Marketing with Brock Taylor

Beef and Forage Roundup

In today’s episode, Brock Taylor shares his history in agriculture and about his experiences in the cattle industry. He is the second generation at Taylor Auctions and his oldest son is now involved in the business as well.

Brock is the Past President of the Livestock Markets Association of Canada and shares a bit about his role with this organization.

Brock gives us a breakdown of what is involved in livestock marketing and the main considerations for a producer over a production year. He also discusses where he sees the biggest opportunities for an operation to improve profit when developing and carrying out a marketing plan.

We discuss the optimism that was in the cattle industry early in the 2024 year and how this optimism has remained and maybe even built through the year and looking into 2025. Along with this, Brick shares his expectations in the cattle markets looking into 2025 and the next 2-3 years.

We round out the episode with a bit more information on marketing tips and where producers could go to find out more about when and where to market their cattle.

To contact Brock or find out more about Taylor Auctions, please visit https://taylorauctions.ca/ or call the office @ 204-522-3996 or Brock directly @ 204-522-6396. Taylor Auctions is also on Facebook at Taylor Auctions.

The research programs and daily operations at MBFI would not be possible without the funding from the Province of Manitoba, Government of Canada, and Sustainable Canadian Agricultural Partnership, as well as the partnership with Manitoba Agriculture, Manitoba Beef Producers (MBP) and Ducks Unlimited Canada (DUC).

We encourage you to follow MBFI on social media, or check out the website for more information on project findings and results, upcoming events and more!

Instagram: @MBBeefandForage

Facebook: @MBBeefandForage

X (Twitter): @MBBeefandForage

Website: www.mbfi.ca

Email address: [e-mail]

Mary-Jane’s Phone Number: 431-255-0011