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برعاية
Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025.
It’s 108 pages of dense insights on where Martech is headed—and as you might imagine, it’s largely focused on the core ways AI is re-shaping our discipline.
For nearly 15 years, Scott has chronicled the rise of martech as one of its foremost thought leaders, and it was my pleasure to sit down with him to dig into the conclusions.
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Scott Brinker is VP Platform Ecosystem at HubSpot and previously the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises and was acquired in 2017.
Since 2008, he’s also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, and creator of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to over 14,000.
He wrote the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.
https://www.linkedin.com/in/sjbrinker/
Visit the RevOps FM Substack for our weekly newsletter:
58 حلقات
Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025.
It’s 108 pages of dense insights on where Martech is headed—and as you might imagine, it’s largely focused on the core ways AI is re-shaping our discipline.
For nearly 15 years, Scott has chronicled the rise of martech as one of its foremost thought leaders, and it was my pleasure to sit down with him to dig into the conclusions.
Many thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Scott Brinker is VP Platform Ecosystem at HubSpot and previously the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises and was acquired in 2017.
Since 2008, he’s also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, and creator of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to over 14,000.
He wrote the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.
https://www.linkedin.com/in/sjbrinker/
Visit the RevOps FM Substack for our weekly newsletter:
58 حلقات
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.