Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Psalm 150 is a passionate call for all creation to worship and praise YHWH, bringing the Book of Psalms to a powerful conclusion. The psalm reminds us that God’s sanctuary is not confined to a building but is found in His people collectively and individually, with Jesus Himself as the ultimate sanctuary. True worship goes beyond songs or outward expressions; it is a life surrendered in obedience, offering God what is costly and precious. Acceptable worship flows from the heart, transforming how we live and glorify God in every area of life.…
From the divine council to God’s call for justice, Psalm 82 paints a powerful picture of God’s authority over the nations and His heart for the oppressed. Discover how Jesus fulfills God’s promise to judge the earth and bring lasting hope.
Psalm 13 reveals the heartfelt struggle of navigating life’s challenges and the growth that comes through surrender. David’s repeated cry of “How long?” reflects the emotional, physical, and spiritual battles we all face. When feelings seem overwhelming and the body grows weary, it’s easy to lose perspective. Yet, through faith, David’s heart is transformed—not his circumstances. This message highlights that God values the journey and who we are becoming through the process, even when answers seem out of reach.…
Joseph never complains within his situation, and he never compromises his character and integrity. Even though he is greatly tempted and tested, he trusts himself to a God who is faithfully working out all His plans in Joseph’s life.
Jewelers wisely display diamonds against black velvet, knowing the dark background highlights the beauty of the gems. Such is this chapter—the sad, sordid story of Judah serves as the dark background which highlights the luster of Joseph’s life.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.