Building A Billion Dollar Brand with Fawn Weaver

Naked Sports with Cari Champion

Weaver, the CEO and founder of Uncle Nearest Whiskey, shares her journey of uncovering the legacy of Nearest Green, the first known African American master distiller. She discusses the historical significance of the relationship between Nearest Green and Jack Daniel, the impact of Prohibition on the whiskey industry, and the importance of honoring African American contributions to distilling. Fawn also highlights her efforts to revive Nearest's legacy through her brand, which has become one of the most awarded bourbons in the world. We also gain insight into the journey of building the Uncle Nearest brand, highlighting the challenges faced in a predominantly white industry with centuries of business and multi-generations of operation. Weaver emphasizes the need for a broader definition of culture, the power of storytelling, and the mindset to overcome entrepreneurship challenges needed to build a legacy.

Connect: @CariChampion @FawnWeaver

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