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المحتوى المقدم من Big Idea, John Lamerton, and Jason Brockman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Big Idea, John Lamerton, and Jason Brockman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Do the work ONCE...

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Manage episode 455600694 series 3562255
المحتوى المقدم من Big Idea, John Lamerton, and Jason Brockman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Big Idea, John Lamerton, and Jason Brockman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

When you create Evergreen Assets, you do the work ONCE, and reap the rewards again and again (and again!).

That's the OPPOSITE of what's happening in my garden right now, where I seem to have acquired a new full-time job!

  continue reading

190 حلقات

Artwork
iconمشاركة
 
Manage episode 455600694 series 3562255
المحتوى المقدم من Big Idea, John Lamerton, and Jason Brockman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Big Idea, John Lamerton, and Jason Brockman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

When you create Evergreen Assets, you do the work ONCE, and reap the rewards again and again (and again!).

That's the OPPOSITE of what's happening in my garden right now, where I seem to have acquired a new full-time job!

  continue reading

190 حلقات

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Summary In this solo episode of the Ambitious Lifestyle Business podcast, business book author John Lamerton discusses the influence of Rory Sutherland, particularly his book 'Alchemy', which highlights the importance of psycho-logical solutions in addressing problems that seem to require logical fixes. John illustrates this with examples from the London Underground and even proposes a rebranding of Inheritance Tax to enhance public perception and engagement. He shows how small businesses can adopt these psycho-logical insights to improve customer experience and operational efficiency. You can get a FREE chapter of John's book Big Ideas... for Small Businesses here.…
 
Is your Marketing strategy primarily inbound, or outbound? Despite having written a bestselling business book (Evergreen Assets) about an inbound, content marketing led strategy, John Lamerton doesn't suggest that this is necessarily the best option for YOU. In this short, solo episode of the Ambitious Lifestyle Business podcast, John explains the difference between the two strategies, and suggests you may want to do BOTH...…
 
Every year in the One Percent Club , John and Jason ask One Percenters to start the year by pondering TWO questions: What's the ONE thing you want to acheive in 2025? What's the SYSTEM that's going to get you there? This is a really simple exercise, but sticking to that system for a whole year is more difficult...…
 
In this episode of the Ambitious Lifestyle Business Podcast, hosts John and Jason interview Martin Ross, a travel counselor who shares his journey from working at Disneyland Paris to building a successful lifestyle business in travel. Martin discusses his experiences in the travel industry, the challenges of starting a new business, and the importance of finding a niche. He also emphasises the role of content creation and marketing in his business, as well as the benefits of incremental improvements and the use of AI to streamline processes. Throughout the conversation, Martin highlights the significance of balancing work and lifestyle, particularly in his life in France. They discuss the evolution of content creation and personal branding in the travel industry. They explore how technology has made it easier for individuals to generate content and build a brand without needing a large team. Martin shares insights on the importance of reflection for business improvement, the necessity of marketing as a core function of any business, and how to define an ambitious lifestyle that allows for personal fulfillment while achieving business goals.. The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...…
 
Just because you've worked out something on a spreadsheet, doesn't mean that you'll get the same results when working with actual, real humans... In this solo episode of the Ambitious Lifestyle Business podcast, bestselling business book author John Lamerton show us how human psychology comes into play, and defies all logic!…
 
In this Christmas special edition of the Ambitious Lifestyle Business podcast, John and Jason reflect on the key themes of the past year, focusing on the importance of vision and values in business. They discuss how genuine values shape company culture and attract the right team and clients. The conversation also touches on the political landscape, economic challenges like inflation, and the significance of seizing opportunities. Jason shares his Book of the Year, highlighting insights from Boris Johnson's memoir, emphasizing the power of vision in leadership. In this conversation, Jason and John delve into the leadership style of Boris Johnson, emphasizing the importance of communication and vision in leadership. They also discuss insights from the book 'Die with Zero' by Bill Perkins, which focuses on retirement planning and the importance of spending wisely throughout life. The conversation also touches on personal reflections about aging, ambition, and the desire to live a fulfilling life, culminating in a discussion about setting intentions for the upcoming year. The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...…
 
Would you rather have a £10 discount, or a £2 glass of wine? As a buiness owner, would you rather give a £10 discount, or a £2 glass of wine (that's worth £10 to the customer)? In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses explains why you should be able to find the £2 glass of wine in YOUR business.…
 
You've got to choose one or the other - you've either got to be the BIGGEST (in which case you HAVE to beat all rivals, else you WILL lose)... Or, you can be the ONLY - in which case, no one can compete with you - and you're guaranteed to win. In today's solo episode of the Ambitious Lifestyle Business podcast, author John Lamerton explains why he's the ONLY "normal bloke from Plymouth writing books for ambitious lifestyle business owners, to help them improve their business and lifestyle by 1% each week."…
 
Today We’re Joined By One Percenter Dav Thomas, for whom life revolves around design and creativity, something he’s channelled into an innovative tabletop gaming accessories business. Dav shares the challenges he's faced, including burnout, the importance of seeking help, and the role of COVID-19 in providing him with a much-needed break. We also look at the lessons learned from crowdfunding, the significance of saying no, and the desire for a balanced lifestyle. Dav emphasizes the importance of creativity in business and the need to prioritize personal well-being over work. The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...…
 
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