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المحتوى المقدم من Omni Talk Retail. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Omni Talk Retail أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr">The Agile Brand with Greg Kihlström®</a></span>


Stay curious. Stay agile. Marketing technology, AI, and CX insights from top brands and martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Private Brands 101: Kirkland, Target, Walmart & More | Spotlight Series
Manage episode 455149405 series 2106196
المحتوى المقدم من Omni Talk Retail. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Omni Talk Retail أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode of the Omni Talk Retail Spotlight Series Podcast, hosts Chris Walton and Anne Mezzenga dive into the world of private brands with special guests Brandon Warren and Bethany Davis of the Barcode Group. Discover why private brands are crucial to retail growth, who’s winning the private label game, and how retailers like Costco, Walmart, and Target are adapting their strategies. Brandon and Bethany also share actionable advice for manufacturers and retailers looking to elevate their private label programs. Key moments to look for: [00:00] Intro and overview of the Barcode Group [05:21] Why private brands are booming in retail [13:42] Comparing Costco, Walmart, and Target private label strategies [24:30] Challenges for manufacturers in adapting to private label growth [34:45] Winners, sleepers, and areas for improvement in private brands [39:55] Actionable advice for retailers and manufacturers Don’t miss this insightful conversation full of expert takes and innovative ideas! #privatelabel #retailstrategy #target #walmart #costco Music by hooksounds.com Sponsored Content
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1367 حلقات
Manage episode 455149405 series 2106196
المحتوى المقدم من Omni Talk Retail. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Omni Talk Retail أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode of the Omni Talk Retail Spotlight Series Podcast, hosts Chris Walton and Anne Mezzenga dive into the world of private brands with special guests Brandon Warren and Bethany Davis of the Barcode Group. Discover why private brands are crucial to retail growth, who’s winning the private label game, and how retailers like Costco, Walmart, and Target are adapting their strategies. Brandon and Bethany also share actionable advice for manufacturers and retailers looking to elevate their private label programs. Key moments to look for: [00:00] Intro and overview of the Barcode Group [05:21] Why private brands are booming in retail [13:42] Comparing Costco, Walmart, and Target private label strategies [24:30] Challenges for manufacturers in adapting to private label growth [34:45] Winners, sleepers, and areas for improvement in private brands [39:55] Actionable advice for retailers and manufacturers Don’t miss this insightful conversation full of expert takes and innovative ideas! #privatelabel #retailstrategy #target #walmart #costco Music by hooksounds.com Sponsored Content
…
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1 Publix Sued for Overcharging Customers – Pricing Error or Deception? 3:56
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: 🛒 Publix is facing a class-action lawsuit over allegations of overcharging customers on weighted food items. Did a simple pricing error cause this, or is there a bigger problem with grocery store transparency? In this week's episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we break down what happened, why electronic shelf labels might help prevent these issues, and how customers can protect themselves. For the full episode head here: https://youtu.be/rTReEPz6yR8…

1 Airport Theory, Stuffed Crust Wars & Retail Throwbacks – This Week in Consumer Trends! 5:27
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🚀 In this week's Fast Five, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we break down the viral Airport Theory TikTok trend (would you show up 15 minutes before your flight?!), the Domino’s stuffed crust debate, and the return of nostalgic retail brands like Limited Too! Plus, which pancakes reign supreme? For the full episode head here: https://youtu.be/rTReEPz6yR8…

1 Furniture.com Is A Really Audacious Retail Concept 6:26
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: 🛋️ Furniture.com is shaking up the industry by integrating real-time inventory, search data, and in-store browsing into one seamless furniture shopping platform. Could this be the next big thing in home furnishings, or will giants like Wayfair and Walmart respond with their own versions? In this week's episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we break down the opportunities, challenges, and future of omni-channel furniture shopping. For the full episode head here: https://youtu.be/rTReEPz6yR8…

1 Is Target & Warby Parker's Partnership A Bigger Gamble Than It Appears? 7:34
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Target teaming up with Warby Parker to bring in-store eyewear services to select locations—but is this a brilliant retail move or a risky bet? 🤔 In this week's episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we break down how this partnership benefits both brands, potential operational challenges, and why Warby Parker’s slow expansion rate raises questions. Should Target just acquire Warby Parker outright? Let’s discuss! For the full episode head here: https://youtu.be/rTReEPz6yR8…

1 Walmart Unlimited: The Future of Shopping or a Soon-To-Be Failed Experiment? 4:44
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: 🎮 Walmart just launched Walmart Unlimited, a shoppable video game experience designed to merge immersive gaming and e-commerce. But is this the future of shopping or just another metaverse experiment destined to fail? In this week's episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we explore whether Walmart can drive real sales through virtual experiences and if customers will actually buy products inside a game. For the full episode head here: https://youtu.be/rTReEPz6yR8…

1 Is Alexa+ Just Another Overhyped AI Assistant? 7:22
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: 🚀 Amazon has launched Alexa Plus, its next-generation AI-powered assistant—but is it truly revolutionary or just another Alexa upgrade? 🤔 In this week's episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we discuss its new features, generative AI improvements, and whether it finally delivers on its smart shopping promise. Will you be subscribing or skipping Alexa Plus? For the full episode head here: https://youtu.be/rTReEPz6yR8…

1 Alexa+, Publix & Why There’s More Than Meets The Eye To Target And Warby’s New Deal | Fast Five 43:38
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In this week’s Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, Chris and Anne discussed: - All the wrinkles surrounding Target and Warby Parker’s new partnership - The launch of Alexa+ - The deceptive pricing lawsuit against Publix - Furniture.com’s unique take on omnichannel commerce - And closed with an examination of Walmart Unlimited, Walmart’s new video game shopping experience There’s all that, plus “airport theory,” stuffed crust pizza, and what style of pancakes reigns supreme. Music by hooksounds.com…

1 Fast Five Shorts | Adidas To Offer Buy With Prime Via Its App & Website 5:22
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Adidas Offering Buy With Prime Via Its App & Website For the full episode head here: https://youtu.be/mJ9TENRdNnE

1 Fast Five Shorts | An LA Raiders Latch Hook Lightning Round 4:55
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: An LA Raiders Latch Hook Lightning Round For the full episode head here: https://youtu.be/mJ9TENRdNnE

1 Fast Five Shorts | Sprouts To Launch First-ever Loyalty Program 4:37
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Sprouts Launching Its First-ever Loyalty Program For the full episode head here: https://youtu.be/mJ9TENRdNnE

1 Fast Five Shorts | Buy Or Sell: Walmart’s New AI Tool For Merchants, Aka Wally? 9:51
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: If They're Buying Or Selling: Walmart’s New Ai Tool For Merchants, Aka Wally? For the full episode head here: https://youtu.be/mJ9TENRdNnE…

1 Fast Five Shorts | Kroger And Schnucks Enhance Their Quick Delivery Offerings Via Instacart 5:31
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Kroger And Schnucks Enhancing Their Quick Delivery Offerings Via Instacart For the full episode head here: https://youtu.be/mJ9TENRdNnE…

1 Fast Five Shorts | Joann To Close All Its Stores 6:03
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Joann Closing All Its Stores For the full episode head here: https://youtu.be/mJ9TENRdNnE

1 Good-Bye Joann, Hello Adidas Buy With Prime & Welcome Walmart To ‘Wally’ World | Fast Five 45:21
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In this week’s Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, Anne remoted in from eTail West, Chris was back home in Minneapolis, and together they discussed: - Adidas offering Amazon Buy with Prime via its website and app - Joann no longer being in the fabric of our lives - Sprouts launching its first-ever loyalty program - Kroger and Schnucks enhancing their quick delivery offerings via Instacart - And closed with a discussion of Walmart’s new AI tool for merchants, aka “Wally” There’s all that, plus nightly news anchors, Joann memories, and Anne’s favorite Savage. Music by hooksounds.com…

1 Build Profit & Boost Loyalty? Learn Why Both Are Possible With AI Powered Pricing | Ask An Expert 36:33
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How can AI-driven pricing optimization boost retail profits and customer loyalty? 🚀 Chris Walton & Anne Mezzenga sit down with Matt Pavich, Senior Director of Strategy & Innovation at Revionics, to discuss how AI-powered pricing is shaping the future of retail and what retailers must do to stay competitive. 📌 Key Moments: ⏩ 00:00 – Intro ⏩ 02:00 – Why pricing optimization is the biggest lever in retail ⏩ 07:15 – The evolving complexity of pricing in retail today ⏩ 12:45 – AI-powered price optimization: How it benefits both retailers & consumers ⏩ 18:30 – The impact of tariffs, inflation, and economic trends on pricing ⏩ 24:15 – AI ethics & pricing: How retailers can ensure fair and strategic price changes ⏩ 29:00 – The future of AI in retail pricing: What’s next with generative & agentic AI ⏩ 35:00 – Closing thoughts & how to get started with pricing optimization 📩 Follow OmniTalk for more insights on AI-driven retail innovation! Music by hooksounds.com #retailinnovation #pricingstrategy #pricing #retailtech Sponsored Content…
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1 Fast Five Shorts | Pro Or Con: The Growth Of Digital Screens In Stores? 10:25
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga, along with special guest hosts from the A&M Consumer & Retail group David Brown and Lisa Collier discuss: Pro Or Con: The Growth Of Digital Screens In Stores? For the full episode head here: https://www.youtube.com/watch?v=W5GLcP12oeI…
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1 Fast Five Shorts | Buy Or Sell: Wayfair Muse? 6:53
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga, along with special guest hosts from the A&M Consumer & Retail group David Brown and Lisa Collier discuss: If They're Buying Or Selling: Wayfair Muse For the full episode head here: https://www.youtube.com/watch?v=W5GLcP12oeI…
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1 Fast Five Shorts | Pros And Cons Of Amazon Featuring Products From Other Websites Within Its App 5:55
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga, along with special guest hosts from the A&M Consumer & Retail group David Brown and Lisa Collier discuss: The Pros And Cons Of Amazon Featuring Products From Other Websites Within Its App For the full episode head here: https://www.youtube.com/watch?v=W5GLcP12oeI…
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1 Fast Five Shorts | "The Price Of Wishes Has Increased With Inflation" Lightning Round 4:29
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga, along with special guest hosts from the A&M Consumer & Retail group David Brown and Lisa Collier discuss: How "The Price Of Wishes Has Increased With Inflation" In The Latest Lightning Round For the full episode head here: https://www.youtube.com/watch?v=W5GLcP12oeI…
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Omni Talk Retail

1 Fast Five Shorts | How Long Before Retailers Start To Emulate Dick’s Varsity Team Program? 10:38
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga, along with special guest hosts from the A&M Consumer & Retail group David Brown and Lisa Collier discuss: How Long It'll Take Before Retailers Start To Emulate Dick’s Varsity Team Influencer Program? For the full episode head here: https://www.youtube.com/watch?v=W5GLcP12oeI…
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1 Fast Five Shorts | Does The World Need Amazon’s New Beauty Store In Italy? 7:56
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga, along with special guest hosts from the A&M Consumer & Retail group David Brown and Lisa Collier discuss: Whether The World Needs Amazon’s New Beauty Store In Italy? For the full episode head here: https://www.youtube.com/watch?v=W5GLcP12oeI…
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1 Amazon’s Italian Beauty Store, Wayfair’s Muse & Dick’s Enviable Influencer Program | Fast Five 54:53
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In this week’s Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, A&M’s David Brown and Lisa Collier joined Chris and Anne to discuss: - Amazon’s new beauty store in Italy - Scheels adding 460 and $11 million worth of digital screens into its stores - Dick’s new varsity influencer program - Wayfair’s new AI-powered shopping tool, Muse - And closed with a look at why in the world Amazon would test letting consumers purchase items within its mobile app from other brands’ websites There’s all that, plus David ranks his favorite sodas, Lisa picks her favorite SNL cast member of all-time, and we all discuss if the price of wish has gone up with inflation. Music by hooksounds.com…
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1 Fast Five Shorts | Aldi To Sell Back Stores It Had Acquired From Southeastern Grocers 8:00
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga discuss: Aldi Selling Back Stores It Had Acquired From Southeastern Grocers For the full episode head here: https://youtu.be/2w2T7EP2Liw…
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1 Fast Five Shorts | Pro Or Con: Instacart Piloting CPG Brand Tasks For Its Workers 4:10
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga discuss: Pro Or Con: Instacart Piloting CPG Brand Tasks For Its Workers For the full episode head here: https://youtu.be/2w2T7EP2Liw…
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Omni Talk Retail

1 Fast Five Shorts | A Lovely-Scented Lightning Round 5:29
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga discuss: A Lovely-Scented Lightning Round For the full episode head here: https://youtu.be/2w2T7EP2Liw
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Omni Talk Retail

1 Fast Five Shorts | Is Save A Lot A Retailer To Watch? 4:54
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga discuss: If Save A Lot Is A Retailer To Watch? For the full episode head here: https://youtu.be/2w2T7EP2Liw
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Omni Talk Retail

1 Fast Five Shorts | GapVintage: What’s The Verdict? 9:44
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga discuss: GapVintage: What’s The Verdict? For the full episode head here: https://youtu.be/2w2T7EP2Liw
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Omni Talk Retail

1 Fast Five Shorts | EG America To Deploy Quorso Tech Across 1,500 Stores 4:56
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In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga discuss: EG America Deploying Quorso Tech Across 1,500 Stores For the full episode head here: https://youtu.be/2w2T7EP2Liw…
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Omni Talk Retail

1 Retail Investing Trends & The Future of Consumer Brands | VC Insights with Claire Cherry 32:47
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In this episode, we dive into the latest trends in retail investing with Claire Cherry, Partner at Era VC. Claire shares her journey from science to venture capital and provides a deep dive into how consumer brands can thrive in today's competitive landscape. 🔹 [1:09] Claire Cherry’s background and journey into venture capital 🔹 [2:28] What Era VC looks for in early-stage consumer brands 🔹 [4:09] Key investment areas: longevity, functional food, and wellness 🔹 [6:07] The rise of food as medicine and its impact on retail 🔹 [9:48] Challenges in customer acquisition and sustainable brand growth 🔹 [12:03] How retail buyers evaluate new brands and product performance 🔹 [14:49] The future of store investments: driving revenue vs. reducing costs 🔹 [16:30] AI-driven personalization and the next wave of loyalty programs 🔹 [18:15] Retail theft prevention: how AI is replacing traditional security methods 🔹 [21:27] RFID and next-gen inventory management solutions 🔹 [26:44] How VCs evaluate pitch decks and decide on investments 🔹 [31:40] Claire’s advice for founders & how to connect with her Tune in for an engaging discussion on the evolving retail landscape, and subscribe to Omni Talk Retail for more expert insights! Music by hooksounds.com #retailtechnology #venturecapital #omnichannel #retailtrends #aiinretail #retailinnovation #futureofretail #functionalfood #healthandwellness…
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Omni Talk Retail

1 Trybe: The Ultimate Conference for Women in Business—What You Need to Know! 21:49
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Trybe is redefining women’s leadership conferences, bringing together top executives, founders, and industry leaders across retail, tech, and consumer industries. In this episode, Anne Mezzenga chats with Krystina Gustafson, Trybe's Chief Content Officer, about what makes this event different, who should attend, and why it’s a great opportunity for career growth and networking. Plus, hear about some of the powerhouse speakers, key themes, and special insights into professional and personal development. Don’t miss this inside look at one of the most anticipated leadership events of the year! 📅 Trybe Conference – May 20-22, 2024 | Aria, Las Vegas 🎟 Use code OMNI250 for $250 off registration by visiting https://bit.ly/trybecode #trybe #retail #cpg #womeninbusiness…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.