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73. How To Write Ads For Higher Income Guests
Manage episode 454675674 series 2550452
As we move further away from Covid and the inflation it caused, economies are shifting.
The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial data).
This means that the middle class guests you were attracting are having to tighten their belts and cut some of the ‘extras.’ That’s bad news for you.
It means that YOUR costs are up by 40+ % AND it’s much harder to get bookings. No wonder you’re feeling the pressure right now.
In order to stay in business, you may need to shift the type of guests you were catering to. You’ll need to level up to a demographic with more disposable income.
If that’s where you’re at, in this episode I’ll share a trick that I’m using to attract this new audience.
I hope you find it as useful as we are.
Cheers,
Erik
75 حلقات
Manage episode 454675674 series 2550452
As we move further away from Covid and the inflation it caused, economies are shifting.
The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial data).
This means that the middle class guests you were attracting are having to tighten their belts and cut some of the ‘extras.’ That’s bad news for you.
It means that YOUR costs are up by 40+ % AND it’s much harder to get bookings. No wonder you’re feeling the pressure right now.
In order to stay in business, you may need to shift the type of guests you were catering to. You’ll need to level up to a demographic with more disposable income.
If that’s where you’re at, in this episode I’ll share a trick that I’m using to attract this new audience.
I hope you find it as useful as we are.
Cheers,
Erik
75 حلقات
Toate episoadele
×![Tourism Marketing Mastery podcast artwork](/static/images/64pixel.png)
1 74. The 3 Things Operators Do That Destroy Their Marketing Results 25:36
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1 73. How To Write Ads For Higher Income Guests 10:03
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1 72. A Really Weird Offer That Guarantees Re-Bookings 19:33
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1 71. Top 10 Marketing Books For Tourism Operators 26:29
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1 69. Never discount - Use the cheesecake strategy instead 12:59
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1 67. 10 Big marketing mistakes that drag a team down 38:08
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1 66. 3 Years Gone - Why I left and why I’m back now 9:59
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1 65. How to make the complex simple in your marketing 17:38
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1 64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes 1:00:23
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1 63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make 1:00:41
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1 62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach 1:13:22
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1 61. Building a Storybrand - Clarifying your message so guests will listen 20:26
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1 60. A new model for tour companies that is working during the pandemic 18:31
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