Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Welcome to The Huddle with Mo and Lo. Because some of the greatest life lessons happen in football we turned that into a show. Huddles are a time to come together to strategize, execute, spark creativity, learn, trust, grow and share. So huddle up!
Game Time is a 30 minute sports show which discusses sports in the DMV. The show explores professional, collegiate, high school and amateur sports on and off the field play that contributes to the excitement of sports in the community of DC’s City of Champions.
The MFL is here — are you ready? This is your chance to be a part of the only professional Minor Football League in America. Don’t miss out on sports talk from host Richard Myles Sr. and industry veterans.
This show is an enlightening, insightful, 30-minute conversation with amazing people to help listeners nurture their own souls and live their best lives. Guests range from thought leaders in health, PR, faith, politics, finance, mentorship, and community advocacy to mental health, music, entertainment, social justice, education, and leadership. “Soul Wealth” not just a brand — it is also a “lifestyle” of vision, compassion, authenticity, abundance, and legacy created one conversation and one choice at a time. vikkijohnson.com…
Welcome to The Huddle with Mo and Lo. Because some of the greatest life lessons happen in football we turned that into a show. Huddles are a time to come together to strategize, execute, spark creativity, learn, trust, grow and share. So huddle up!
Game Time is a 30 minute sports show which discusses sports in the DMV. The show explores professional, collegiate, high school and amateur sports on and off the field play that contributes to the excitement of sports in the community of DC’s City of Champions.
Game Time is a 30 minute sports show which discusses sports in the DMV. The show explores professional, collegiate, high school and amateur sports on and off the field play that contributes to the excitement of sports in the community of DC’s City of Champions.
The MFL is here — are you ready? This is your chance to be a part of the only professional Minor Football League in America. Don’t miss out on sports talk from host Richard Myles Sr. and industry veterans.
What’s your plan, a podcast dedicated to offering DC residents and their families resources and solutions to one of society’s biggest challenges, the caregiving and long term care crisis. For more information click the programs tab and the what’s your plan page at www.dcradio.gov.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.