Landscape Of PR Tech

MarTech Podcast ™ // Marketing + Technology = Business Growth

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1
Black Mirror Season 7 28:30

منذ 8 أيام28:30

التشغيل لاحقا

قوائم

إعجاب

احب

28:30

We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…

منذ عام واحد 19:24

MP3•منزل الحلقة

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show Notes

Connect With:

Jerry Touslee: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2232 حلقات

#Business #Marketing #I Hear Everything #Careers #Technology #MarTech #Growth

Landscape Of PR Tech

MarTech Podcast ™ // Marketing + Technology = Business Growth

published منذ عام واحد

MP3•منزل الحلقة

Connect With:

Jerry Touslee: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2232 حلقات

#Business #Marketing #I Hear Everything #Careers #Technology #MarTech #Growth

كل الحلقات

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
How AI is impacting influencer marketing & content 16:48

منذ يومين16:48

16:48

COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on the influence of AI on influencer marketing, other ways AI is impacting influencer marketing, and AI versus a human in an influencer marketing campaign. Show Notes Connect With: Daniel Schotland: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Influencer marketing graduating to the boardroom 15:08

منذ 3 أيام15:08

15:08

COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares his perspective on where we are today with influencer marketing, what is driving the shift of focus toward influencers, and how to evaluate the overall efficacy of an influencer marketing campaign. Show Notes Connect With: Daniel Schotland: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Optimizing Organic Marketing Channels 15:08

منذ 4 أيام15:08

15:08

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing. Connect With: Christian Ashlock: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Thinking beyond the old way of “bean counting” measurement 18:23

منذ 5 أيام18:23

18:23

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling. Connect With: Christian Ashlock: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Game Plan For Handling A Sudden Drop In Lead Generation 3:51

منذ 8 أيام3:51

3:51

Founder of Blueprint, Jordan Crawford, delves into the Game Plan For Handling A Sudden Drop In Lead Generation Show Notes Connect With: Jordan Crawford: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Diversifying Into Alternative Channels For GTM 4:12

منذ 9 أيام4:12

4:12

Founder of Blueprint, Jordan Crawford, delves into the strategy of diversifying into alternative channels for GTM. Show Notes Connect With: Jordan Crawford: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Investing In Clay Vs Sourcing Your Own Data 4:07

منذ 10 أيام4:07

4:07

Founder of Blueprint, Jordan Crawford, takes a closer look at Investing in Clay vs. Sourcing Your Own Data Show Notes Connect With: Jordan Crawford: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Is AI-Led Personalization Is The Future Of Marketing? 4:18

منذ 11 يومًا4:18

4:18

Jordan Crawford, Founder of Blueprint, explores the question: Is AI-driven personalization the future of marketing? Show Notes Connect With: Jordan Crawford: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Cannonball GTM Crash Course 34:07

منذ 12 يومًا34:07

34:07

Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course Show Notes Connect With: Jordan Crawford: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Game Plan For Leveraging Data Analytics To Drive Marketing Decisions 6:13

منذ 15 يومًا6:13

6:13

President Katherine Melchior Ray from Globe Ally discusses strategies for leveraging data analytics to drive marketing decisions. Understanding consumer behaviors through data analysis is crucial for making informed marketing decisions and staying ahead in the competitive market landscape. Katherine shares insights on how businesses can effectively utilize data analytics to enhance their marketing strategies and drive successful outcomes. Show Notes Connect With: Katherine Melchior Ray: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Is Influencer Marketing Just A Trend? 4:59

منذ 16 يومًا4:59

4:59

President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures and build global brands, delves into the topic of influencer marketing. She explores the relevance of influencer marketing in today's business landscape, discussing its impact on brand strategies and consumer engagement. Tune in to gain insights into whether influencer marketing is just a passing trend or a valuable long-term strategy for businesses looking to expand their reach and connect with diverse audiences. Show Notes Connect With: Katherine Melchior Ray: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Diversifying Into SMS Marketing For Customer Engagement 5:53

منذ 17 يومًا5:53

5:53

President Katherine Melchior Ray from Globe Ally discusses diversifying into SMS marketing for customer engagement. Exploring the shift towards SMS marketing strategies can enhance customer engagement and provide a more personalized approach to reaching target audiences. Tune in to learn how integrating SMS marketing can benefit your brand's global outreach efforts. Show Notes Connect With: Katherine Melchior Ray: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Data Privacy Compliance Vs Innovative Marketing Technologies 4:56

منذ 18 يومًا4:56

4:56

President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures, strengthen diverse teams, and build global brands, discusses the balance between data privacy compliance and innovative marketing technologies. Understanding the importance of navigating data privacy regulations while leveraging cutting-edge marketing tools is crucial for businesses aiming to succeed in today's digital landscape. Katherine shares insights on how companies can maintain compliance without sacrificing innovation in their marketing strategies. Show Notes Connect With: Katherine Melchior Ray: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset 25:40

منذ 19 يومًا25:40

25:40

President Katherine Melchior Ray from Globe Ally discusses creating value for foreign consumers, balancing global and local priorities, and the domestic benefits of a global mindset. She shares insights on fostering inclusivity, navigating international markets, and strengthening diverse teams to build global brands. Show Notes Connect With: Katherine Melchior Ray: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
The Global Marketing Playbook 4:45

منذ 22 يومًا4:45

4:45

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Doubling Down On Full Stack AE’s Or Diversifying? 3:51

منذ 23 يومًا3:51

3:51

VP, Demand Generation at Qualified, Sarah McConnell, delves into the strategies for doubling down on full stack AE’s or diversifying your approach. She emphasizes the importance of understanding your brand differentiators and how to leverage competitive intelligence to enhance your marketing efforts. Sarah's insights shed light on turning your website into a pipeline generation machine with Qualified's solutions. Show Notes Connect With: Sarah McConnell: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
One word for people's privacy concerns with AI 3:54

منذ 24 يومًا3:54

3:54

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of people's privacy concerns with AI Show Notes Connect With: Sarah McConnell: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Invest First In AI-driven Sales Or Customer Support? 4:24

منذ 25 يومًا4:24

4:24

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of investing first in AI-driven sales or customer support. In this episode, Sarah shares her perspectives on discussing the benefits of AI-driven sales and customer support, implementing AI for personalized customer interactions, and leveraging AI to streamline lead qualification and nurturing. Show Notes Connect With: Sarah McConnell: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
How AI Is Fundamentally Changing Demand Generation 31:48

منذ 26 يومًا31:48

31:48

Sarah McConnell, VP, Demand Generation at Qualified, discusses using AI to drive pipeline growth. In this episode, Sarah outlines the three stages of AI integration: pre-AI, co-pilot, and agentic AI. They discuss the implications of replacing human SDRs with AI, emphasizing the need for onboarding and quality control. Success stories include Demandbase doubling their pipeline and Greenhouse increasing meetings by 130%. The conversation also touches on the build vs. buy decision for AI SDRs, considering cost and expertise. Show Notes Connect With: Sarah McConnell: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Effective leadership in marketing organizations 15:35

منذ 4 weeks15:35

15:35

CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs within a marketing organization, as well as the relationship/distinction between OKRs and KPIs. Connect With: David Chase: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
The right GTM for your company's size & audience 19:38

منذ 4 weeks19:38

19:38

CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and objectives, highlighting the role of Workboard in achieving these goals. Connect With: David Chase: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Are Your Marketing Team Comms Broken? 28:54

منذ 5 weeks28:54

28:54

Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores the topic of fixing broken marketing team communications in this insightful episode. Show Notes Connect With: David Burnand: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Changes In The MarTech Landscape 43:35

منذ 6 weeks43:35

43:35

Scott Brinker, VP of Platform Ecosystems at HubSpot, discussed the evolution of the martech landscape, noting its growth from 150 vendors in 2011 to over 11,000 today. He highlighted the impact of AI, which has introduced over 3,000 new products in the past 18 months. Brinker emphasized the importance of designing martech stacks for flexibility and integration. He also discussed the shift towards AI-driven interfaces, which simplify complex tasks and enhance user experience. The conversation also covered the balance between expansion and consolidation in the martech industry, the role of AI in personalization, and the future of marketing roles. Connect With: Scott Brinker: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
The Rise Of The Fractional CMO 16:49

منذ 6 weeks16:49

16:49

Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the cost and adjust the level of support based on their changing needs. Today, Emma discusses the rise of the fractional CMO. Show Notes Connect With: Emma Westley: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
How To Increase Email Response Rates 36:29

منذ 8 weeks36:29

36:29

Jay Schwedelson, founder of Subjectline.com, discusses email marketing tactics on the martech podcast. He emphasizes the importance of engaging subject lines, such as starting with numbers, capitalized words, or emojis, which can increase open rates by 20%. He also highlights the need for frequent, relevant emails to avoid spam filters and suggested using first-person call-to-action buttons to boost click-through rates by 25%. Schwedelson advises against relying solely on pop-ups for list building and stresses the value of personalized subject lines based on job functions or company names. He also debunkes the myth that marketers send too many emails, advocating for quality over quantity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Purpose-based brand definition & strategy 35:14

منذ 9 weeks35:14

35:14

Jeff Nelder, Chief Purpose Officer at Employer Funded Financial Aid Inc., delves into the significance of purpose-based brand strategy. He explores the essence of aligning a company's mission with its purpose, emphasizing how intentionality and authenticity can forge trust and drive brand success. Jeff provides insights on how stakeholders can benefit from a clearly defined purpose and mission, offering examples and strategies for marketers to articulate and promote their brand’s purpose effectively. This discussion encourages a shift in focus from mere profit generation to delivering consistent value, ultimately building a trusted and purpose-driven brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
The CRM Moneyball Moment 12:36

منذ 10 weeks12:36

12:36

Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to maximize insights. Show Notes Connect With: Val Riley: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
Unbounce’s Acquisition of Insightly 17:16

منذ 10 weeks17:16

17:16

Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's CRM data with Unbounce's landing page optimization, providing a comprehensive view of the customer journey. This combination allows for end-to-end conversion tracking, enhancing marketing insights and customer retention. Riley highlights the CEO's experience with CRM platforms and the importance of integrations. Looking ahead, she envisions a revenue intelligence platform that competes with HubSpot, targeting sales-led organizations. The conversation also touches on broader martech trends, including increased acquisitions driven by economic conditions and the need for innovation. Show Notes Connect With: Val Riley: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
The Story Behind Semrush’s Acquisition Of Third Door Media 39:53

منذ 11 weeks39:53

39:53

Marc Sirkin, CEO of Third Door Media, discusses the acquisition of his company by Semrush, a leading online visibility management SaaS platform. The deal, finalized on October 16 2024 after a year-long process, involved a 30-person team transitioning to a larger, publicly traded company. Third Door Media, which publishes Search Engine Land and MarTech.org, has evolved from a search-focused to a martech-focused media company. The acquisition aims to leverage Semrush's resources and Third Door Media's established brand to enhance content reach and scale. Marc emphasizes the importance of brand in the media landscape and the challenges of integrating media and software companies. Show Notes Connect With: Marc Sirkin: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

MarTech Podcast ™ // Marketing + Technology = Business Growth

1
How Local Grocers & Convenience Stores Can Modernize Their Marketing 17:05

منذ 11 weeks17:05

17:05

Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from Jared Luskin on modernizing marketing strategies at Bridg in this engaging podcast episode. Show Notes Connect With: Jared Luskin: Website // LinkedIn The MarTech Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

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