Fan-First Always: Behind the Scenes with SMI's Chief Experience Officer

The Dale Jr. Download

In this episode of The Business of Motorsports, Kelley Earnhardt Miller sits down with Jessica Fickenscher, the Chief Experience Officer at Speedway Motorsports, to dive into her incredible 26 years from intern to executive. Jessica pulls back the curtain on what it takes to enhance the fan experience at NASCAR events, from innovative engagement strategies to the game-changing revival of North Wilkesboro.

Discover how fan feedback drives decision-making, why affordability matters, and the creative ways Speedway Motorsports keeps fans coming back for more. Jessica also shares her passion for grassroots racing programs like Legend Car Racing and the powerful community impact of Speedway Children’s Charities.

This is more than a conversation—it's an insider’s look at the challenges and triumphs of modern motorsports. From global expansion plans to personal career advice, Jessica’s insights reveal the heart and hustle behind one of SMI’s most dynamic leaders.