401: Michael Dresner speaks about influencer impact on the creator economy

The CUSP Show

Tom and Mike welcome Michael Dresner, digital media strategy and business development expert and veteran. Michael is the Founder of Forward Media Partners, was COO of CineSport, SVP Media, Sports and Entertainment Marketing at Digitas, and Vice President in various sponsorship and sales roles at the NBA. With Jake Paul vs Mike Tyson capturing millions of eyeballs on stream and socially over the past week, the CUSP crew dissect the current creator economy, where influencers are king and queen, and profit is priority. They also discuss how traditional broadcast media giants are now playing catch-up to OTT platforms. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter (@mikeschrett1), Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pragna Prasanna, Breah Banks and Lissa Ruiz managing social media efforts. Link: https://www.linkedin.com/in/michael-dresner-92528/