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Boosting conversions on Roku: Roku's head of ad innovation Peter Hamilton
Manage episode 450866049 series 3236021
CTV's growing fast. But where does it fit in your marketing mix?
In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku.
They also explore the integration of Shopify, ad measurability, and targeting strategies.
They also chat about new engagement modes on Roku that have vastly boosted conversions over QR codes.
Watch or list to understand how CTV can serve different market verticals, from casual and hardcore gaming to D2C and FinTech. Don’t miss insights on how performance marketers can thrive using CTV.
00:00 Introduction to Growth Masterminds
01:26 The Evolution of CTV Advertising
04:19 Peter's Journey in Tech and Marketing
12:18 Roku's Ad Innovations
23:41 Measurability in Advertising
24:39 Performance Marketing Insights
25:16 The Role of QR Codes and Click-Through Paths
27:50 The Importance of Remote Controls in TV Ads
32:14 Shoppable Ads and Shopify Integration
37:32 Strategies for Different Verticals
43:42 Future of CTV Ads
142 حلقات
Manage episode 450866049 series 3236021
CTV's growing fast. But where does it fit in your marketing mix?
In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku.
They also explore the integration of Shopify, ad measurability, and targeting strategies.
They also chat about new engagement modes on Roku that have vastly boosted conversions over QR codes.
Watch or list to understand how CTV can serve different market verticals, from casual and hardcore gaming to D2C and FinTech. Don’t miss insights on how performance marketers can thrive using CTV.
00:00 Introduction to Growth Masterminds
01:26 The Evolution of CTV Advertising
04:19 Peter's Journey in Tech and Marketing
12:18 Roku's Ad Innovations
23:41 Measurability in Advertising
24:39 Performance Marketing Insights
25:16 The Role of QR Codes and Click-Through Paths
27:50 The Importance of Remote Controls in TV Ads
32:14 Shoppable Ads and Shopify Integration
37:32 Strategies for Different Verticals
43:42 Future of CTV Ads
142 حلقات
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