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المحتوى المقدم من Wizards of the Coast and Mark Rosewater. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Wizards of the Coast and Mark Rosewater أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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احب28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
#1188: The History of Magic Design, Part 7
Manage episode 449086845 series 3354894
المحتوى المقدم من Wizards of the Coast and Mark Rosewater. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Wizards of the Coast and Mark Rosewater أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This episode is part seven of an eight-part series where I go through the entire history of Magic design to talk about design evolution over the years.
1216 حلقات
Manage episode 449086845 series 3354894
المحتوى المقدم من Wizards of the Coast and Mark Rosewater. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Wizards of the Coast and Mark Rosewater أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This episode is part seven of an eight-part series where I go through the entire history of Magic design to talk about design evolution over the years.
1216 حلقات
كل الحلقات
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
One of the truisms of game design: make sure your players enjoy losing your game. How do we do that? This podcast walks listeners through six key lessons.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
Every year, my eldest daughter, Rachel, and I go to a convention dedicated to Broadway called BroadwayCon. It's interesting going to a convention from the perspective of a fan. In this episode, I talk about this year's trip, the things I learned, and apply my learnings to Magic design.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
I do a lot of interviews. A question I often get is, "Why is Magic so good?" I have a lot of answers to that question, enough for a 30-minute podcast.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
1 #1213: Aetherdrift Set Design with Yoni Skolnik 30:44
30:44
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احب30:44![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In this podcast, I sit down with Yoni Skolnik, the lead set designer for Aetherdrift , to talk about the design after it was handed off for set design.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
I talk about the history of drawback mechanics, what they are, how we design them, and how they've changed over the years.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
1 #1211: Fresh Out of Design – Aetherdrift 32:54
32:54
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احب32:54![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
I recorded this podcast two years ago when I handed off the Aetherdrift vision design to the Set Design team. Hear my thoughts on Magic 's latest set as it came fresh out of design.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
In this podcast, I walk through the various reasons why we reprint cards at a different rarity.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
In this podcast, I talk about the history of the protection mechanic, starting from Limited Edition (Alpha) to present day.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
In this podcast, I walk through Magic 's history to talk about how the use of creature types has changed over time.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
1 #1207: Lessons Learned – The Lost Caverns of Ixalan 32:31
32:31
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احب32:31![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
This is another in my "Lessons Learned" podcasts where I talk about sets I led or co-led the design for. I walk through the various lessons I learned in leading the design of the set. This episode is about The Lost Caverns of Ixalan .
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
Almost every randomized booster product is designed to be drafted. To do that we have to build around what we call draft archetypes. In this podcast, I talk all about them.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
1 #1205: Innistrad Remastered with JC Tao 31:06
31:06
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احب31:06![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In this podcast, I sit down with JC Tao, the lead designer of Innistrad Remastered , to talk about the making of the set.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
In this podcast, I talk all about the design of Apocalypse , another set from the Invasion block.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
In this podcast, I talk all about the design of Planeshift , a set from the Invasion block.
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Magic: The Gathering Drive to Work Podcast
![Magic: The Gathering Drive to Work Podcast podcast artwork](https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/32.jpg 32w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/64.jpg 64w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/128.jpg 128w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/256.jpg 256w, https://cdn.player.fm/images/37990750/series/FzKEo2z5qN4S5W1r/512.jpg 512w)
![Magic: The Gathering Drive to Work Podcast podcast artwork](/static/images/64pixel.png)
I gained a love of games from my father and a love of psychology from my mother. This podcast talks about how my interest in psychology has impacted me as a Magic designer.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.