Are AI SDRs the Key to Better Buyer Experiences? with Blue Bowen, G2

The Unexpected Lever

Is the future of inbound sales powered by AI SDRs?

In this episode, Jarod Greene sits down with Blue Bowen, Research Principal at G2, to explore the game-changing role of AI SDRs in inbound lead management. AI is reshaping the buyer experience, and if companies shift focus to inbound leads, it can provide immediate wins. Tune in to learn how companies can leverage AI tools to drive more meaningful connections with potential customers.

In this episode, you’ll learn:

1. How AI SDRs Can Enhance the Buyer Experience: Using AI-powered SDRs for inbound leads can streamline engagement, providing a timely, tailored experience for buyers, which boosts buyer enablement and ultimately drives success in a competitive market.
2. Balance AI and Human Interaction: For companies hesitant to adopt AI, Blue suggests starting with AI as a supportive tool rather than a replacement. This helps nurture and enrich inbound leads while maintaining a human touch.
3. Speed in Engagement Matters: Prompt responses are key—delays can push prospects toward competitors. AI SDRs can improve the chances of winning deals by responding swiftly and effectively.

For additional insights on 2025 Sales Trends, see Blue’s research in this G2 post.

Things to listen for:

(00:00) Introduction

(00:27) Why inbound leads are the key focus for AI SDRs

(01:00) Differentiating between autonomous AI and co-piloting in sales

(01:31) The importance of nailing the basics for inbound lead management

(01:53) How AI SDRs can improve inbound processes

(02:36) The rise of AI tools and their impact on sales productivity

(03:15) How the buyer experience drives sales success

(03:52) Why timely responses and effective communication matters