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Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before
Manage episode 448739317 series 3438351
In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally what he calls the “dark matter of effectiveness”: price effects.
55 حلقات
Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 448739317 series 3438351
In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally what he calls the “dark matter of effectiveness”: price effects.
55 حلقات
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