Guerrilla Marketing and Hemp's Sustainable Future: Insights from HempSmith Clothing

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1
Andrianna Natsoulas: Don't Cage Our Oceans 40:50

منذ 7 أيام40:50

التشغيل لاحقا

قوائم

إعجاب

احب

40:50

“That's taxpayer’s money that is going to support research and development and pilot projects to develop a food system that is based on environmental destruction and greed and disregard for animals, fish, and any of the other marine mammals that might be around it.” - Andrianna Natsoulas Andrianna Natsoulas is the campaign director for Don't Cage Our Oceans, an organization that exists to keep our oceans free from industrial fish farms. Offshore finfish farming is the mass cultivation of finfish in marine waters, in underwater or floating net pens, pods, and cages. Offshore finfish farms are factory farms that harm public health, the environment, and local communities and economies that rely on the ocean and its resources. Don’t Cage Our Oceans are a coalition of diverse organizations working together to stop the development of offshore finfish farming in the United States through federal law, policies, and coalition building. And, although it is not yet happening, right now the US Administration and Congress are promoting this kind of farming, which would be nothing short of disastrous for the oceans, the planet and the people and animals who live here. dontcageouroceans.org…

منذ عام واحد 43:55

MP3•منزل الحلقة

Broadcasting from Pittsboro, North Carolina, HempSmith offers durable and stylish hemp apparel, including hand-dyed and printed clothing that everyone is buzzing about.

Our discussion with Arlo covers everything from innovative marketing strategies that defy convention, like word-of-mouth and community events, to the profound environmental and health benefits of hemp-based materials.

oin us as we delve into hemp's rich history, its challenges, and its promising future alongside Arlo's vision for sustainable growth through hemp in construction and beyond.T

une in to be inspired by how passion, personal relationships, and a focus on community can shape a thriving hemp business.

About the Host and Guest

Tyler Hemp is the dynamic host of Hempaware Radio, where he engages listeners with his entrepreneurial spirit and passion for hemp innovation. Known for his energetic "Hempisodes," Tyler is dedicated to empowering and enlightening his audience about the vast possibilities of hemp.

With a keen focus on eco-friendly lifestyle choices, he frequently collaborates with pioneers in the industry, such as Arlo Estill of HempSmith Clothing.

This brand stands out for its creative fusion of style and sustainability, offering hemp apparel with unique designs through tie-dye, printing, and embroidery.

Tyler Hemp continues to inspire and inform, making significant strides in the hemp industry.

Key Topics we Covered in this Show

1. Host Introduction

Introduction of the show "HempAware Radio"
Guest introduction: Arlo Estill from HempSmith Clothing

2. HempSmith Clothing

Location: Pittsboro, North Carolina
Product offerings: Durable and stylish hemp clothing, including socks, hats, and t-shirts

Background on HempSmith

Founded by Arlo's brother Zafer during high school in 2015
Origin: Began with embroidering a hemp leaf on a t-shirt
Continuation by Arlo after Zafer's passing in 2016
Growth to a storefront location

3. Marketing Challenges in the Hemp Industry

Difficulty in finding and engaging customers
Skepticism towards conventional marketing strategies

HempSmith's Approach

Reliance on word-of-mouth and organic growth
Benefitting from physical location in Pittsboro
Guerrilla marketing strategies: annual fashion shows, support for local artists

4. Event Participation and Community Involvement

Pop-ups and music festivals like Shikori Grassroots
Community-driven event experiences

5. Passion for Hemp Building Materials

Hempcrete and hemp wood flooring discussed as solutions to environmental issues
Potential to replace toxic traditional building materials

6. Sustainability and Environmental Discussion

Hemp's role in reducing carbon output in construction
Advocate for replacing petroleum-based materials

7. Economic Considerations and Support

Disparity in government support for hemp industries
Call for increased support to encourage sustainable practices

8. Entrepreneurial Challenges and Advice

Importance of saying no and protecting one's energy
Emphasis on focus and specialization to achieve impact

9. Arlo's Entrepreneurial Journey & Inspirations

Family background in sustainable businesses
Influence of parents’ involvement in biodiesel and nonprofit work

10. Personal Development and Business Success

Training the mind and aligning beliefs with outcomes
Personal mastery over technical marketing strategies

11. Historical Insights and Hemp Awareness

Historical uses of hemp, e.g., Navy ropes and wagon covers
Slogan to reintroduce hemp to public awareness

12. Future Exploration and Potential of Hemp

Discussion on hemp's versatility in economy
Role in creating the sustainable economy and reducing petroleum dependency

13. Conclusion and Audience Engagement

Wrap-up by Tyler Hemp, seeking audience topics for future shows
Positive sign-off from Tyler and appreciation of Arlo's insights

144 حلقات

#HempAware Radio

Guerrilla Marketing and Hemp's Sustainable Future: Insights from HempSmith Clothing

HempAware Radio

published منذ عام واحد

MP3•منزل الحلقة

Broadcasting from Pittsboro, North Carolina, HempSmith offers durable and stylish hemp apparel, including hand-dyed and printed clothing that everyone is buzzing about.

oin us as we delve into hemp's rich history, its challenges, and its promising future alongside Arlo's vision for sustainable growth through hemp in construction and beyond.T

une in to be inspired by how passion, personal relationships, and a focus on community can shape a thriving hemp business.

About the Host and Guest

With a keen focus on eco-friendly lifestyle choices, he frequently collaborates with pioneers in the industry, such as Arlo Estill of HempSmith Clothing.

This brand stands out for its creative fusion of style and sustainability, offering hemp apparel with unique designs through tie-dye, printing, and embroidery.

Tyler Hemp continues to inspire and inform, making significant strides in the hemp industry.

Key Topics we Covered in this Show

1. Host Introduction

Introduction of the show "HempAware Radio"
Guest introduction: Arlo Estill from HempSmith Clothing

2. HempSmith Clothing

Location: Pittsboro, North Carolina
Product offerings: Durable and stylish hemp clothing, including socks, hats, and t-shirts

Background on HempSmith

Founded by Arlo's brother Zafer during high school in 2015
Origin: Began with embroidering a hemp leaf on a t-shirt
Continuation by Arlo after Zafer's passing in 2016
Growth to a storefront location

3. Marketing Challenges in the Hemp Industry

Difficulty in finding and engaging customers
Skepticism towards conventional marketing strategies

HempSmith's Approach

Reliance on word-of-mouth and organic growth
Benefitting from physical location in Pittsboro
Guerrilla marketing strategies: annual fashion shows, support for local artists

4. Event Participation and Community Involvement

Pop-ups and music festivals like Shikori Grassroots
Community-driven event experiences

5. Passion for Hemp Building Materials

Hempcrete and hemp wood flooring discussed as solutions to environmental issues
Potential to replace toxic traditional building materials

6. Sustainability and Environmental Discussion

Hemp's role in reducing carbon output in construction
Advocate for replacing petroleum-based materials

7. Economic Considerations and Support

Disparity in government support for hemp industries
Call for increased support to encourage sustainable practices

8. Entrepreneurial Challenges and Advice

Importance of saying no and protecting one's energy
Emphasis on focus and specialization to achieve impact

9. Arlo's Entrepreneurial Journey & Inspirations

Family background in sustainable businesses
Influence of parents’ involvement in biodiesel and nonprofit work

10. Personal Development and Business Success

Training the mind and aligning beliefs with outcomes
Personal mastery over technical marketing strategies

11. Historical Insights and Hemp Awareness

Historical uses of hemp, e.g., Navy ropes and wagon covers
Slogan to reintroduce hemp to public awareness

12. Future Exploration and Potential of Hemp

Discussion on hemp's versatility in economy
Role in creating the sustainable economy and reducing petroleum dependency

13. Conclusion and Audience Engagement

Wrap-up by Tyler Hemp, seeking audience topics for future shows
Positive sign-off from Tyler and appreciation of Arlo's insights

144 حلقات

#HempAware Radio

Все серии

1
From Black Market to Brick and Mortar: Capstone Hemp's Evolution 45:14

منذ يوم واحد45:14

45:14

Welcome to another exciting episode of HempAware Radio, hosted by your hemptrepreneurial guide, Tyler Hemp. In today's episode, we have a dynamic duo making strides in the hemp industry: Abner Brown and Nick Gordon, co-owners of Akhenaten Extracts and Capstone Hemp. These innovative entrepreneurs share their journey from working at Lowe's to navigating the challenges and triumphs of the hemp business. We will delve into their unique approach to creating high-quality, full-spectrum CBD products and discuss the fascinating origins of their brand names, inspired by esoteric and Egyptian symbolism. This episode promises insights into the ups and downs of running a hemp company and valuable advice for budding hemptrepreneurs. Whether you're already in the hemp business or just curious about it, this is an episode you don't want to miss. Tune in as we explore their passion for the plant and dedication to improving their community and beyond.…

1
Building the Future with Hemp with Ray Kaderli 53:14

منذ عام واحد53:14

53:14

Welcome to another enlightening episode of HempAware Radio , where we delve into the transformative world of hemp with industry leaders. In this episode, your host Tyler Hemp engages in a dynamic conversation with Ray Kaderli, the visionary founder of the HempBuild Network and the president of the US Hemp Building Association . Ray shares his enthralling journey from real estate into the hemp world, driven by a passion for sustainable building and environmental stewardship. We'll explore the multifaceted benefits of hemp in building and construction, such as carbon sequestration, energy efficiency, and improved health and safety. Ray also discusses the importance of niche focus in business, the evolution of the hemp supply chain, and the strides toward achieving mainstream acceptance through codes and standards. Whether you're an entrepreneur looking to make an impact or simply curious about hemp's potential, this episode promises to provide you with insightful perspectives and actionable knowledge. Tune in as we uncover the rich tapestry of opportunities within the hemp industry and learn how to make a difference—and a dollar—with hemp. About Ray Kaderli Ray Kaderli is a dynamic entrepreneur known for his forward-thinking approach and ability to anticipate industry trends. With a passion for innovation and a knack for capitalizing on emerging opportunities, Ray has successfully navigated the business world by combining profit-driven strategies with a commitment to industry advancement. His enthusiasm for entrepreneurship and strategic foresight has made him a key figure in driving momentum and growth. Ray is dedicated to making a positive impact in the business realm while contributing to the industries he is passionate about. Here is a comprehensive sequence of topics covered in the transcript, with sub-topic bullets below each primary topic: Introduction Welcoming remarks by Tyler Hemp Introduction of Ray Kaderli and his roles The significance of hemp in building and construction Ray Kaderli's Background Ray's journey into the hemp space Initial interest in building sustainable investment properties His experience in recycling and environmental stewardship The impact of the 2018 Farm Bill on his career focus Childhood Influences Connection to real estate and the San Antonio-Austin corridor Influence of family and local environment Development of an entrepreneurial spirit through 4-H projects Mentors and Inspirations Influence of Jay David Bamberger and Malcolm Beck Learning about stewardship and innovation from mentors HempBuild Network and Associations Purpose of the HempBuild Network Role as president of the US Hemp Building Association Collaboration with HempBuild Magazine Challenges and Lessons in the Industry Importance of connecting the dots in the industry Lessons learned from running a hemp business Hemp as a Building Material Benefits of hemp in comparison to standard building materials Common myths and misconceptions about building with hemp Progress and Standards Efforts in research, testing, and standardization The IRC 2024 appendix and its implications for hemp as a building code Market and Future Outlook Rising interest and innovation within the hemp industry The impact of supply chains on cost efficiency and affordability Conclusion Encouragement for involvement and niche specialization Ways to contact and engage with Ray Kaderli and the HempBuild Network…

1
Creating Healthy Cannabis Experiences: Sheridan Labbé and Brittney Davis on Take Flight's Journey 44:43

منذ عام واحد44:43

44:43

Welcome to HempAware Podcasts, where we delve into the vibrant world of hemp and its endless possibilities. In today's episode, " Take Flight Lounge - HempAware Radio," your host Tyler Hemp invites you on a journey into the innovative realms of THC-infused experiences alongside our inspiring guests, Sheridan Labbé and Brittney Davis, co-founders of the trailblazing THCA brand, Take Flight. With a shared passion for health, wellness, and travel, Sheridan and Brittney have crafted a unique niche within the hemp industry, focusing on creating memorable and flavorful experiences through their creatively-named cold-pressed juice shots. Listen in as they share their entrepreneurial paths, the captivating story behind Take Flight, and their ambitious plans woven with personal philosophies on self-discipline and pursuing one’s desires. As we explore the importance of storytelling in marketing, effective communication, and maintaining focus on growth, this episode offers insights into the dynamic landscape of cannabis entrepreneurship, particularly for those seeking 'Cali sober' lifestyles. Join us as we uncover the strategies and inspirations behind their journey and be inspired to take flight in your own endeavors. Let's dive in! Certainly! Here's a comprehensive sequence of the topics covered in the episode text, with subtopics listed below each primary topic: Introduction and Host Background Tyler Hemp's enthusiasm for the hemp industry. Over 20 years of experience in the industry. Introduction of guests Sheridan Labbé and Brittney Davis, co-founders of 'Take Flight.' Guest Backgrounds Sheridan Labbé: Bachelor's in Marketing and MBA. 10+ years in marketing, event hosting, and small businesses. Brittney Davis: 15+ years in marketing and strategy. Florida native, moved to South Carolina. Collaboration journey with Sheridan. Take Flight Brand Focus on health, wellness, and travel. Creative product names like Sunrise on South Beach. Origin story from event collaboration to mobile dispensary idea. Branding and marketing strategy. Cannabis Experiences Brittany's early thirties journey with cannabis. Sheridan's introduction to cannabis through edibles. Initial experiences and memorable moments with cannabis. Inspirations and Influences Sheridan's entrepreneurial grandmother, Nada. Brittney's father, John, as a health and educational role model. Business Strategy and Philosophy Focus on a single product line with multiple flavors. Importance of competitive research and consumer trend analysis. Emphasis on quality control and legal compliance. Product and Market Strategy Target audience: individuals aged 25-40, Gen Z, millennials. Positioning in wellness and "Cali sober" lifestyle markets. Highlighting word-of-mouth and events as effective marketing tools. Challenges related to team growth and management. Personal Messages and Goals Sheridan’s message: Pursuing desires relentlessly. Brittney’s message: Doing things for oneself first for personal motivation. Both guests’ strategies aiming for 2025 growth and expansion. Conclusion and Audience Engagement Host Tyler Hemp’s commendation for guest insights and passion. Invitation for listener feedback and episode engagement. Mention of a free hemp marketing audit available on hempaware.com. Each section captures the flow and focus of the conversation as presented in the episode, highlighting key themes and insights discussed by the speakers.…

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Navigating Challenges in Hemp: Lessons from US Hemp Brokerage Founder Jeff Cole 1:02:55

منذ عام واحد1:02:55

1:02:55

Welcome to HempAware Radio, where we delve into the dynamic world of hemp innovation and industry impact. In today's hempisode, Tyler Hemp is joined by an esteemed guest, Jeff Cole, founder and president of US Hemp Brokerage . With over 20 years in marketing and brand building, Jeff shares his inspiring journey from investigative journalism to becoming a trailblazing entrepreneur in the hemp sector. We'll explore the pivotal moments that shaped his perspective, including the profound realization of respecting the hemp plant, which transformed his approach to business. Learn how Jeff integrates hemp into his daily life and operations, emphasizing sustainability and social impact while navigating the challenges within the hemp market. We'll also discuss strategic insights into developing successful hemp-based brands, adapting to market changes, and the importance of putting love first in all pursuits. Join us as we uncover the principles and passion that drive Jeff's mission to honor the intrinsic value of hemp and foster growth across diverse industries. on't miss this enlightening conversation about innovation, authenticity, and thriving in the world of hemp. Tyler Hemp is the dynamic host of Hempel Ware Radio, where he explores the burgeoning hemp industry with insightful discussions and expert guests. As a hempetrepreneur, Tyler is deeply embedded in the sector, connecting audiences with influential figures within the industry. In his show, he introduces listeners to key personalities, such as Jeff Cole, founder and president of US Hemp Brokerage. Cole has been instrumental in advancing hemp operations across the nation since 2015. Known for his extensive experience in marketing and brand development, Jeff has successfully launched numerous hemp brands into both national and international markets. Besides hosting the radio show, Tyler encourages his audience to leverage tools like the free hemp marketing and website audit available at hempaware.com, underscoring his commitment to fostering growth and innovation within the hemp community. Jeff Cole's Journey in the Hemp Industry: Started with Pure Hemp Technology and Restorative Botanicals. Advocated for their merger due to aligned values and standards. Pursued U.S. Hemp Brokerage focused on growing hemp. Challenges Faced: Overseeing multiple farms with dishonest team leaders. Pivotal dream about honoring the hemp plant, shifting his business approach. Business Philosophy: Emphasizes social and environmental benefits over financial gain. Views plants as sentient beings, restructuring the business model. Incorporates personal respect for the plant into life and business. US Hemp Brokerage: Four divisions integrating hemp across various industrial sectors. Offers comprehensive solutions, including consulting for cannabinoid brands. Supports clients in developing hemp-based products across categories. Personal Lifestyle: Jeff integrates hemp into his own lifestyle with hemp-based foods, toiletries, clothing, and home products. Philosophical Insights: Advocates "putting love first" in all aspects of life. Focus on love leads to natural positive outcomes, illustrated through gardening and relationships. Emphasizes authenticity, integrity, and discernment influenced by his life experiences and mentors. Market Adaptation: COVID-19 pandemic led to a shift in retail market conditions. Increased focus on online and digital solutions. Challenges in competition between brokerage-managed online sales and clients’ efforts. Consulting and Education: Educates clients on the hemp market and history. Helps clients develop unique selling propositions (USPs) for hemp products. Supply Chain Management: Provides clients access to established suppliers. Generates margins from supplying clients with competitively priced materials. Business Strategy: Emphasizes scalability and starting small to reinvest profits. Advised clients on managing costs and profit margins for sustainability. Energy Efficiency and Green Building: Advocated for energy-efficient buildings and financing solutions. Discussed generating electricity efficiently with a 1% closing credit program. Influences and Background: Born at the Air Force Academy, influenced by the military and sustainability values. Worked in green building, environmental activism, and media. Developed extensive expertise in brand development and the triple bottom line approach. Personal Reflection and Future Aspirations: Reflected on the lasting influence of his endeavors. Continues to impact the hemp industry with sustainable innovations.…

1
David Paleschuck's Lessons in Effective Cannabis Branding 1:10:25

منذ عام واحد1:10:25

1:10:25

Welcome back to HempAware Radio! In today's episode, titled "Branding Bud on HempAware," we're diving deep into the ever-evolving world of cannabis branding with our esteemed guest, David Paleschuck. As a pioneering force in the industry with nearly two decades of experience, David is at the forefront of helping cannabis brands flourish. He's the author of the Amazon bestseller " Branding Bud " and his latest book " Cannabis versus Marijuana: Language Landscape in Context ," both of which explore the pivotal role of language in shaping perceptions of cannabis. Join our host, Tyler Hemp, as we explore the dynamic landscape of cannabis marketing, uncover the secrets to building successful brands, and navigate the challenges of creating customer ambassadors in this rapidly-growing industry. Whether you're a seasoned entrepreneur or just curious about the business of bud, this episode promises to be an enlightening journey into the heart of cannabis culture and branding. Plus, don't miss out on a free hemp and website marketing audit available at hempaware.com . Let's dive in! Certainly! Here's a comprehensive sequence of topics covered: Historical Overview of Branding 1950s-1960s: Focus on efficiency in products and services. 1970s-1980s: Brands centered around consumer feelings and societal positioning. 1980s-1990s: Brands become part of consumer identity with logos. 2000s: Emergence of belief-based marketing with a focus on values like sustainability. Current Branding and Consumer Trends Uncertainty influenced by AI and deepfakes. Importance of transparency and education in brand differentiation. Movement towards health, wellness, and sustainability. Challenges in balancing business ethics with investor interests. Triple bottom line approach considering people, planet, and profits. Language and Perception Contextual language use: "weed" vs. "cannabis." Normalizing cannabis through appropriate terminology. Historical usage of "marijuana" and its negative perception roots. Language distinctions: "Cannabis vs. Marijuana," "Recreational vs. Adult Use." Cannabis Industry Insights and Branding Lessons David Palaszuk's role in developing and infusing brand meaning. Case study: Evergreen Herbal's Blaze American Cola targeting veterans. Brand consistency importance: Example of contradictions in sustainability. Guest Background and Career Progression David's experience with art, culture, and branding. Transition from art to corporate roles, and finally to cannabis industry. Philosophical Perspectives and Personal Insights Importance of living in the present ("now") inspired by Eckhart Tolle. Impact of historical context on cannabis prohibition. Reflections on aligning corporate and creative backgrounds. Consultancy Approach and Marketing Strategies Identifying target audience and creating customer personas. Effective communication through understanding audience needs. Strategic brand development and market entry strategies. David Palaszuk’s Publications and Courses Book: "Cannabis versus Marijuana: Language Landscape in Context." Course on creating a meaningful cannabis brand. Importance of understanding customer needs in branding. Conclusion and Audience Engagement Host's appreciation for the discussion and invitation for listener interaction. Promotion of resources like brandingbud.com for additional learning. Additional Lessons from David's Experience Successful campaigns with Mastercard and American Express. Contribution to Dope Magazine and licensing with High Times. Importance of trust, lifestyle marketing, and market understanding in branding.…

1
Kenya Hemp Conference: Setting the Stage for Africa's Hemp Revolution 39:13

منذ عام واحد39:13

39:13

Welcome to HempAware Radio, where we're diving into the transformative potential of industrial hemp with a focus on global initiatives. In this hempisode your host Tyler Hemp is joined by Angel Israel, a leader in sustainable development and the driving force behind the upcoming Kenya Hemp Conference . Angel, also known as Alexis Hubbard, shares her inspiring journey from Sumter, Michigan, to influencing Kenya's burgeoning hemp industry. With a keen eye for community empowerment and innovation, Angel discusses her groundbreaking research agreement with the Kenyan government to advance the industrial hemp sector, backed by Savor the World and recent support from the US. Join us as we explore how the conference, set to take place in Nairobi this January, aims to position East Africa as a global hub for industrial hemp, creating economic opportunities and promoting environmental stewardship. From biofuel innovations to sustainable agriculture, we're unpacking the long-term benefits of hemp and the marketing strategies essential for breaking down stigmas. Whether you're new to the industry or a seasoned enthusiast, this episode is packed with insights and opportunities to engage with Africa's growing hemp landscape. Stay tuned as we learn from Angel's persistence and commitment to making a lasting impact in East Africa and beyond. Discovery more and register today: kenyahemp.com Get your FREE Hemp Website & Marketing Audit today: HempAware.com…

1
Marketing Hemp: Strategies for Success in a Crowded and Regulated Space 11:51

منذ عام واحد11:51

11:51

Welcome to HempAware Podcasts , where we're diving deep into the fascinating world of hemp marketing. In this episode, hosts Chris and Jenny explore the unique challenges and opportunities facing hemp businesses in today's dynamic landscape. We'll introduce you to HempAware, a niche marketing agency specializing in the hemp and cannabis industries, and discuss their claim of "hempowering" sales through targeted marketing strategies. With insights into navigating regulatory hurdles and standing out in a crowded market, Chris and Jenny examine the agency's use of Fractional CMOs and content marketing to grow hemp businesses. We'll also delve into the expertise of Tyler Hoff and Dodee Schmitt, the seasoned "hempsters" behind HempAware, and consider the potential for a truly hemp-powered future. Whether you're a hemp enthusiast or new to the industry, join us as we unpack the stories and strategies shaping hemp marketing today. Key Points Covered in this Hempisode Certainly! Here's a comprehensive sequence of topics covered in the podcast transcript, organized with sub-topics: Introduction to Hemp Marketing Importance of hemp marketing. Hemp marketing's unique challenges and current relevance. Introduction to HempAware Description of HempAware as a marketing agency. Focus on their niche in hemp and cannabis industries. Claim of helping increase sales. Challenges in Hemp Marketing Stigma and perception issues. Legal and regulatory challenges. Increased competition in the market. HempAware's Marketing Approach Emphasis on targeted marketing. Importance of finding and resonating with the ideal customer. Fractional CMO Offering Explanation of fractional CMO concept. Benefits for smaller hemp businesses. Expertise in the Hemp Industry Industry-backed expertise advertised by HempAware. Specific mention of Tyler Hoff and Dodie Schmidt. Proof of Success Mention of a case study with BulkHempWarehouse.com. Success metrics such as traffic and sales growth over 10 years. Content Marketing Strategy Offerings like blog posts and articles. Discussion of the risks and challenges due to restrictions and censorship. Standing Out in Hemp Marketing The importance of storytelling and branding. Balancing professionalism with creativity ("Hempster" persona). Adapting to Digital Changes How HempAware approaches new digital platforms and challenges. The role of real-time testing on BulkHempWarehouse.com. Comparative Market Strategies Differences between marketing raw materials like bulk hemp seeds versus finished products like CBD skin care. Emotional and Visual Appeal in Marketing Importance of creating an aesthetic experience. Necessity of commanding attention and overcoming skepticism. Vision of a Hemp-Powered Future Ambitious goal of HempAware to reach 108,000,000 people and companies. Challenges beyond marketing such as legislation and infrastructure. Final Takeaways for Listeners Reminder of the difficulty of hemp marketing. The potential long-term rewards for those committed. Each topic and sub-topic in this list captures the core elements discussed in the podcast transcript.…

1
Guerrilla Marketing and Hemp's Sustainable Future: Insights from HempSmith Clothing 43:55

منذ عام واحد43:55

43:55

Welcome to HempAware Radio, where we're diving into the heart of the hemp industry with a special guest, Arlo Estill from HempSmith Clothing . In this episode, we explore the unique entrepreneurial journey of Arlo, who took the reins of HempSmith to honor his late brother Zafer's legacy. Broadcasting from Pittsboro, North Carolina, HempSmith offers durable and stylish hemp apparel, including hand-dyed and printed clothing that everyone is buzzing about. Our discussion with Arlo covers everything from innovative marketing strategies that defy convention, like word-of-mouth and community events, to the profound environmental and health benefits of hemp-based materials. oin us as we delve into hemp's rich history, its challenges, and its promising future alongside Arlo's vision for sustainable growth through hemp in construction and beyond.T une in to be inspired by how passion, personal relationships, and a focus on community can shape a thriving hemp business. About the Host and Guest Tyler Hemp is the dynamic host of Hempaware Radio, where he engages listeners with his entrepreneurial spirit and passion for hemp innovation. Known for his energetic "Hempisodes," Tyler is dedicated to empowering and enlightening his audience about the vast possibilities of hemp. With a keen focus on eco-friendly lifestyle choices, he frequently collaborates with pioneers in the industry, such as Arlo Estill of HempSmith Clothing. This brand stands out for its creative fusion of style and sustainability, offering hemp apparel with unique designs through tie-dye, printing, and embroidery. Tyler Hemp continues to inspire and inform, making significant strides in the hemp industry. Key Topics we Covered in this Show 1. Host Introduction Introduction of the show "HempAware Radio" Guest introduction: Arlo Estill from HempSmith Clothing 2. HempSmith Clothing Location: Pittsboro, North Carolina Product offerings: Durable and stylish hemp clothing, including socks, hats, and t-shirts Background on HempSmith Founded by Arlo's brother Zafer during high school in 2015 Origin: Began with embroidering a hemp leaf on a t-shirt Continuation by Arlo after Zafer's passing in 2016 Growth to a storefront location 3. Marketing Challenges in the Hemp Industry Difficulty in finding and engaging customers Skepticism towards conventional marketing strategies HempSmith's Approach Reliance on word-of-mouth and organic growth Benefitting from physical location in Pittsboro Guerrilla marketing strategies: annual fashion shows, support for local artists 4. Event Participation and Community Involvement Pop-ups and music festivals like Shikori Grassroots Community-driven event experiences 5. Passion for Hemp Building Materials Hempcrete and hemp wood flooring discussed as solutions to environmental issues Potential to replace toxic traditional building materials 6. Sustainability and Environmental Discussion Hemp's role in reducing carbon output in construction Advocate for replacing petroleum-based materials 7. Economic Considerations and Support Disparity in government support for hemp industries Call for increased support to encourage sustainable practices 8. Entrepreneurial Challenges and Advice Importance of saying no and protecting one's energy Emphasis on focus and specialization to achieve impact 9. Arlo's Entrepreneurial Journey & Inspirations Family background in sustainable businesses Influence of parents’ involvement in biodiesel and nonprofit work 10. Personal Development and Business Success Training the mind and aligning beliefs with outcomes Personal mastery over technical marketing strategies 11. Historical Insights and Hemp Awareness Historical uses of hemp, e.g., Navy ropes and wagon covers Slogan to reintroduce hemp to public awareness 12. Future Exploration and Potential of Hemp Discussion on hemp's versatility in economy Role in creating the sustainable economy and reducing petroleum dependency 13. Conclusion and Audience Engagement Wrap-up by Tyler Hemp, seeking audience topics for future shows Positive sign-off from Tyler and appreciation of Arlo's insights…

1
The Power of Hemp: Carbon Credits and Sustainable Development with Tao Climate 36:29

منذ عام واحد36:29

36:29

Welcome to HempAware Radio , where we explore the transformative potential of hemp in business growth and environmental sustainability. In this episode, we are joined by Gary Burns from Hemp Offset and Tao Climate. Together with our host Tyler Hemp, Gary shares the groundbreaking work his company is doing to shift global perceptions and expand the utility of hemp as a sustainable alternative to traditional materials. Discover how Tao Climate is addressing the urgent global need for housing using modular hemp constructions and how hemp's rapid growth is being harnessed for carbon sequestration, appealing to major tech players like Google. We delve into the shortcomings of conventional carbon credit systems and show how hemp offers a more immediate solution for carbon capture, with insights into their pilot project in Ukraine. Tune in as Gary explains how you can support or join their initiatives aimed at creating a healthier planet through strategic partnerships and innovative solutions. Let's embark on a journey through the world of hemp and its promising role in combating climate change. Introduction to Gary Burns and His Work Gary Burns' role as a guest on HempAware Radio. His work with Hemp Offset and Dow Climate. Inspiration from the UN Sustainable Development Goals and the Paris Agreement. Hemp as a Sustainable Solution Transforming perception and utility of hemp. Use of hemp in creating biofuels and bioplastics. Addressing housing needs with modular hemp constructions. Tao Climate and Sustainable Actions Establishment of the Tao Climate brand for balance and environmental responsibility. Encouragement for individual actions symbolized by their butterfly logo. Collaboration with Tech Companies Partnership with Google, Microsoft, Meta, and Salesforce. Purchase of 20 million tons of nature-based carbon credits. Integration of hemp into Google's sustainability strategy. Addressing Climate Change Skepticism Scientific evidence of CO2 increase since industrialization. The critical need for emission reduction and CO2 removal. Hemp’s Role in Carbon Sequestration Hemp's advantages over traditional carbon sequestration methods. Rapid carbon removal capacity and benefits of hempcrete. Pilot project in Ukraine for carbon credits. Criticism of Carbon Credit Systems Flaws in traditional carbon credit systems. Need for transparency and trust in voluntary carbon markets. Economic Model and Pilot Projects Carbon credit pricing and value chain. Revenue distribution between growers, builders, and platform verification. Future Vision and Environmental Benefits Widespread use of hemp in construction. Healthier living environments with non-toxic properties. Involvement Opportunities How people can participate and support Tao Climate’s initiatives. Gary Burns' Background and Shift to Hemp Transition from tech to hemp. Founding Hemp Offset with co-founder Felix. Recognition and Achievement Participation in Google's Startups for Sustainable Development program. Recognition in Elon Musk's $100 million XPRIZE for carbon removal. Mission and Broad Impact Creating a win-win-win scenario for customers, projects, and nature. Commitment to sustainable initiatives and further expansion. Learn more and get involved: TaoClimate.com | HempAware.com…

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Transformative Hemp Marketing: Bridging Purpose and Profit with Powerful SEO Techniques 34:43

منذ عام واحد34:43

34:43

Welcome to HempAware Podcasts, where the fusion of hemp marketing and SEO strategies takes center stage. In today's episode, "iHempMarketing _ HempAware Radio," host Tyler Hemp is joined by SEO specialist Jackie Smith, the founder of 3 Pillars Marketing . Dive into a rich discussion on the pivotal role of genuine help in marketing, and explore how SEO serves as a cornerstone for hemp businesses navigating advertising restrictions. Discover insights on crafting user-centric content, leveraging local SEO, and engaging customers as brand advocates. If you're ready to transform your marketing approach with sustainable practices, tune in as we unravel how to connect more deeply with audiences while emphasizing problem-solving and cooperation. Don't forget, your input is valuable—suggest future topics for the show through email. Let’s get started! Who is Jackie Smith? Jackie Smith is a seasoned entrepreneur with a passion for the earth and a flair for business. Over the years, Jackie has embarked on numerous ventures, primarily centered around gardening and sustainable agriculture. From working as a personal gardener and providing weed-pulling services to cultivating organic produce for farmers markets and maintaining a permaculture homestead, Jackie has consistently found ways to transform a love for the soil into successful business endeavors. Throughout these experiences, Jackie discovered the essential art of self-promotion, realizing a natural talent for marketing well before venturing into that field. Jackie's journey exemplifies a harmonious blend of hands-on work and business acumen, rooted in a deep connection to nature. Key Topics Covered in this Hempisode Certainly! Here's a comprehensive sequence of topics covered in the episode iHempMarketing _ HempAware Radio : Introduction and Purpose Introduction of host Tyler Hemp and guest Jackie Smith. Focus on using SEO to improve marketing strategies for hemp and cannabis brands. Guest Introduction Introduction of Jackie Smith as an SEO specialist and founder of 3 Pillars Marketing. Focus on sustainable practices and eco-friendly businesses. Background of Jackie Smith Transition from personal gardening and organic farming to industrial hemp and regenerative agriculture. Core Discussion: Sincerity and Value in Marketing Importance of providing genuine help and value. Marketing as a tool for communication and problem-solving. Key Message from Jackie Smith Focus on the interconnection of people and giving back to potentially eliminate issues like poverty and illness. Customer-Focused Marketing Importance of addressing customer issues rather than self-promotion. Discuss competitors as a way to introduce lesser-known products. Shifting Marketing Language and Practices Prioritizing customer needs and goals in marketing language. Use of technical SEO strategies to capture market share. Role of Technical SEO Improve rankings with problem-solving headings (H1) and optimized image alt tags. Importance of relevant keywords in image alt tags. SEO Effectiveness and Content Strategy User engagement impacts SEO rankings. Importance of high-quality, updated content to reduce bounce rates. Maintaining Content Consistency The importance of regularly updating and maintaining high-quality content. Engaging web and social media experience akin to a good movie. User-Centric SEO Prioritizing user value and problem-solving while optimizing for search bots. Local vs. National SEO Understanding regional nuances for local SEO. Maintaining and updating a Google Business Profile. Engagement and Tracking Metrics Key performance indicators: user engagement, click-through rates, conversion rates. Engagement metrics include time spent on pages. Sales Funnel and Post-Sale Strategy Tracking user progression through the sales funnel. Engaging customers as brand ambassadors post-sale. Value-Driven Marketing Emphasizing value without expecting direct returns. SEO Basics and Strategy Importance of SEO for hemp businesses due to advertising restrictions. Strategy involves market and keyword research and understanding target persona. Common Mistakes in SEO Not identifying target audience or using the appropriate channels effectively.…

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Hemp's Resilience: Addressing Environmental and Economic Challenges with Victor Kolbe 36:02

منذ عام واحد36:02

36:02

Welcome to this episode of HempAware Radio, where we delve into the future of sustainable materials with our guest, Victor Kolbe. Join host Tyler Hemp as they explore the incredible potential of industrial hemp and flax as eco-friendly alternatives to traditional materials like cotton and bamboo. Discover the historical significance of hemp , its applications in various industries, and how it's reclaiming its place as a leader in sustainable practices. Victor shares insights from his award-winning documentary, " Fibers: The Roots of Industrial Hemp ," which highlights the environmental and economic benefits of hemp. Together, Tyler and Victor discuss the movement towards greener practices, address the pitfalls of greenwashing in the industry, and underscore the urgent need for education and advocacy. Tune in for a thought-provoking conversation that champions hemp’s role in achieving global sustainability goals and shaping a more resilient future. Victor Kolbe's Bio Victor Kolbe is a visionary advocate for sustainable agriculture, passionately promoting the environmental benefits of hemp as a versatile and eco-friendly resource. Within just two months, Kolbe recognized the plant's potential to revolutionize industries such as construction and textiles due to its rapid growth, low water usage, and minimal need for pesticides. Inspired by its ability to yield multiple harvests annually, he questioned why hemp wasn't more widely adopted despite its advantages. Kolbe's dedication seeks to shift the conversation around cannabis, focusing on its industrial promise rather than its recreational associations. Through his advocacy, he aims to break down the stigma surrounding hemp and promote its integration into mainstream production practices. Here is a comprehensive sequence of topics covered in the episode of HempAware Podcasts titled "HempAware Radio - Victor Kolbe," along with sub-topics: Certainly! Here is a comprehensive sequence of topics covered in the episode of HempAware Podcasts titled "HempAware Radio - Victor Kolbe," along with sub-topics: Alternatives to Traditional Materials Benefits of hemp and flax over cotton and bamboo. Criticism of greenwashing in bamboo products. Environmental and health issues from bamboo processing. Investment in Hemp and Flax Advocacy for increased production and investment. Creation of environmentally friendly jobs. Reduction of reliance on petroleum-based materials. Public Perception and Legalization Movements Shift towards sustainable materials. Impact of legalization movements on industrial hemp awareness. Applications and Benefits of Hemp Diverse applications in construction, clothing, and nutrition. Contribution to climate goal achievements. Sustainable practices benefiting soil and water conservation. History and Significance of Hemp Historical use of hemp for buoyant maritime safety. Early innovations in bioplastics by Alexander Parkes. Criticism of Modern Material Practices Issues with the recycling process and emphasis on bioplastics. Environmental and health impacts of GMO cotton and synthetic fibers. Hemp and Linen as Fiber Alternatives Benefits of reduced chemical and resource requirements. Call for increased public education on hemp benefits. Documentary and Education Information about Victor Kolbe's documentary "Fibers: The Roots of Industrial Hemp." Documentary's award and educational purpose. Platform for Collaboration and Business Support Tyler Hemp's promotion of collaborative ideas on hemp topics. Offering of business support via hempaware.com. Victor Kolbe's Background and Influences Transition from environmental science to advocacy and documentary filmmaking. Influences from "An Inconvenient Truth" and questioning of traditional materials. Hemp's Historical Context and Decline Historical prevalence of hemp in clothing. Impact of synthetic fibers' rise and negative cannabis perceptions. Regulatory Challenges Example of a UK hemp farm facing licensing issues. Exploration of challenges and solutions in hemp integration. Economic and Environmental Impact Economic interests driving the switch to synthetic fibers. Environmental benefits of hemp and flax overlooked. Each topic and sub-topic provides a clear overview of the comprehensive themes discussed in the podcast episode featuring Victor Kolbe.…

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Old Pueblo Hemp Co on Hemp Homes and Eco-friendly Construction 36:10

منذ عام واحد36:10

36:10

Welcome back to HempAware Radio, where we engage in enlightening conversations about hemp and its incredible prospects for the future. In this episode, host Tyler Hemp is joined by Mikaela Machado, a passionate advocate of sustainable building from Old Pueblo Hemp Co. Mikaela delves into the pressing issue of "toxic building syndrome," bringing awareness to how conventional building materials may be harming our health. She introduces hempcrete as an eco-friendly solution capable of significantly reducing energy costs and improving air quality. Beyond its environmental benefits, Mikaela highlights hemp's potential as a versatile material for construction that could help decrease global carbon emissions, create jobs, and offer safe environments in schools and hospitals. Together, they discuss the artistic nuances and building techniques of using hemp in construction, including innovative methods like prefabricated systems and spraycrete. Tune in as Mikaela shares her journey and insights on how hemp can revolutionize our homes, contributing to a healthier and sustainable future. Don't miss out on this inspiring dialogue about the plant that might just save the world—listen in and discover the potential of hemp with HempAware Radio.…

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Integrating Hemp into Africa's Agricultural Ecosystems with Hempo-Sapiens 38:46

منذ عام واحد38:46

38:46

Welcome to HempAware Radio, where we dive into the world of hemp entrepreneurship and innovation. I'm your host, Tyler Hemp, and on today's episode, I'm thrilled to welcome Phivo Artemides, the visionary founder of Hemposapiens . With a deep-rooted connection to South Africa's vibrant ecosystem, Phivo is on a mission to integrate industrial hemp into regional bioregions, specifically focusing on sustainable solutions in sub-Saharan Africa. Discover how Hemposapiens is bridging gaps for small-scale farmers with services like market access and viability assessments, all while advocating for eco-friendly agricultural practices. We'll explore hemp's incredible potential—from bioplastics to building materials—and how it stands as a key player in transforming industries and reconnecting us with the natural world. Stay tuned for insights into the economic and ecological promise of hemp, set against the backdrop of South Africa's unique agricultural climate. And remember, for podcast suggestions, reach out to us at hempaware.com. Let's embark on this journey to redefine the future of industrial hemp together. Certainly! Here's a comprehensive sequence of topics covered in the episode "Hempo-Sapiens _ HempAware Radio," with sub-topic details: 1. Podcast Introduction - Host: Tyler Hemp - Introduction of Guest: Phivo Artemides from Hemposapiens 2. Company Overview: Hemposapiens - Forward-thinking company focused on sustainable hemp-based solutions - Aim to redefine the future of industrial hemp with sustainability, health, and innovation 3. Guest Background: Phivo Artemides - Grew up in South Africa - Influenced by the country's diverse nature and sociopolitical landscape - Connection to nature and economies 4. Educational Background - Holds a master's degree in sustainable energy efficient cities - Thesis on hemp's viability for energy-efficient materials in South Africa 5. Hemp's Potential - Versatile agricultural product - Uses in bioplastics, textiles, building materials, and biofuel - Push for destigmatization 6. Hemp and Health - Personal motivations including his mother's battle with cancer - Exploration of cannabis as a misunderstood but powerful medicine 7. Hempo-Sapiens Mission and Services - Integration of hemp into sub-Saharan Africa's ecosystems - Suitability of hemp for specific regions like Mpumalanga, South Africa - Support for small-scale farmers through sustainable market creation for industrial hemp - Scoping and viability assessments for farmers and businesses 8. Challenges and Solutions for Farmers - Lack of access to services, infrastructure, microcredit loans, markets, and processing - Struggles with accessing quality seeds and regenerative fertilizers - Offering market access, relationship building, and ensuring profitable connections 9. Hemp's Environmental Impact and Economic Importance - Agroecologically restorative crop - Bioremediation, carbon sequestration, and pollination aid - Contributions to the bioeconomy with products like hempcrete, textiles, and biofuels 10. Local Initiatives in South Africa - Focus on Mpumalanga - Regenerative agricultural value chain with industrial hemp 11. Key Challenges in the Hemp Industry - Need for stable genetics - Limited access to processing facilities - Market demand affected by stigma and misunderstanding 12. Market Presence and Products in South Africa - Mostly niche store availability of hemp products - Products include hemp seeds, oil, powder, clothing, and building materials 13. Advice for Entrepreneurs - Targeting niche markets - Educating consumers on hemp vs. psychoactive cannabis - Utilizing local resources 14. Personal Philosophy and Vision - Passion and purpose within the hemp industry - Hemp as a catalyst for reconnecting humanity with the earth - Potential to transform industries 15. Networking and Education Emphasis - Importance of finding a niche and networking - Destigmatizing hemp as a health food product - Providing value through education without hard selling 16. Contact and Resource Information - Contact Hemposapiens through hempodashsapiens.com - Complimentary marketing or website audit available at hempaware.com - Contact podcast via support@hempaware.com for guest or topic suggestions - Phivo Artemides available on LinkedIn This sequence offers an organized view of the topics and sub-topics discussed during the podcast episode.…

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The Struggle to Win with Hemp in South Africa with Ben Sassman of Hemp 4 Life 27:42

منذ عام واحد27:42

27:42

Welcome to another enlightening episode of HempAware Radio! I'm your hemptrepreneurial host, Tyler Hemp, here to empower your world with essential knowledge, updates, and education on the flourishing world of industrial hemp. Today, we have a captivating guest, Ben Sasseman, joining us all the way from South Africa. Ben, the founder of Hemp 4 Life, has a fascinating journey from working with foreign governments to diving into the burgeoning hemp industry. His startup, launched in 2022, is navigating significant challenges while seeking strategic partnerships to source raw CBD hemp extract. In this episode, we’ll delve into his background, explore the trials and triumphs of running a hemp business, and discuss the unique landscape of hemp cultivation in South Africa. Whether you’re an established business or just starting out, Ben’s story offers invaluable insights that could help you on your hemp journey. Tune in to learn more! Hemp4life.co.za…

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Marketing Raw CBD Products: Justin Benton’s Strategies and Insights 30:11

منذ عام واحد30:11

30:11

Sure, here's a comprehensive sequence of topics covered in the text with sub-topic bullets: Introduction - Overview of the podcast and the episode. - Introduction of speakers: - Tyler Hemp: Host - Justin Benton: Guest, CEO of 101 CBD Entourage Effect - Incorporation of raw cannabis components (enzymes, cofactors, flavonoids, terpenes) for a synergistic effect. Consumption Methods - Benefits of eating raw cannabis plants. - Neurological support - Anxiety relief - Pain management CBDA vs. CBD - Advantages of raw CBDA over decarboxylated CBD. Endocannabinoid System - Explanation of the endocannabinoid system in mammals. - Benefits of supplementing the system with cannabinoids. - Balancing bodily systems (skeletal, hormonal, cardiovascular) Advocacy for Raw Cannabis - Daily consumption as a dietary essential. - Dr. William Courtney’s advocacy for raw cannabis. Topical Cannabis Products - Benefits for pain, inflammation, and skin issues. - Ease of use as an entry point for new users. Business and Marketing Insights - Justin Benton’s background in direct marketing. - Marketing challenges: - Facebook account shutdowns and ad approvals - Shift to online sales during COVID-19. - Strategies for organic marketing. - Success stories: - Andy Elliott’s use of organic video content for high revenue. 101 CBD Company Genesis - Founded due to Justin Benton’s personal experience with his son’s autism. - Focus on full-spectrum, raw, whole plant CBD extracts. - Inspiration from Dr. William Courtney’s research on raw cannabis. Business Challenges and Advice - Initially providing products for free. - Transition to charging to sustain and expand the business. - Goals to reach a billion people by 2025. Entrepreneurial Advice - Encouragement to follow passion and instincts. - Importance of having a strong “why”. Product Differentiation - Preservation of CBDA in Justin’s products. - Comparison with other companies’ methods (heating cannabis). - Historical use of raw cannabis. Practical Tips for Users - Personal growth and juicing of cannabis. - Recommended products. Key Figures in Cannabinoid Research - Dr. William Courtney - Dr. Rafael Meshullam Marketing Strategies - Emphasis on continuity programs (subscriptions). - Caution against paid ads on Facebook and Instagram. - Focus on high-quality content and effective sales funnels. - Building an email list with a lead magnet. Philosophical View on Hemp - Analogy comparing raw hemp’s benefits to aloe vera’s sunburn relief. - Importance of hemp for health and consciousness. Final Remarks - Promotion of services and products. - Call to action for listener engagement. - Feedback and ideas invitation. - SEO checklist eBook promotion. Learn more: HempAware.com 101CBD.org…

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HempAware Radio « » Guerrilla Marketing and Hemp's Sustainable Future: Insights from HempSmith Clothing

Key Topics we Covered in this Show

Guerrilla Marketing and Hemp's Sustainable Future: Insights from HempSmith Clothing

Key Topics we Covered in this Show

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Guerrilla Marketing and Hemp's Sustainable Future: Insights from HempSmith Clothing