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المحتوى المقدم من Creative Loafing Atlanta. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Creative Loafing Atlanta أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
First Draft: Wild Heaven Brewing
Manage episode 446114351 series 1940574
المحتوى المقدم من Creative Loafing Atlanta. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Creative Loafing Atlanta أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Host Jill Melancon talks to Nick Purdy, co-owner of Wild Heaven Brewing in Avondale and the West End, about how they have been handling COVID-19, and about their new partnership with the Russell Center that will help African American small-business owners.
…
continue reading
370 حلقات
Manage episode 446114351 series 1940574
المحتوى المقدم من Creative Loafing Atlanta. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Creative Loafing Atlanta أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Host Jill Melancon talks to Nick Purdy, co-owner of Wild Heaven Brewing in Avondale and the West End, about how they have been handling COVID-19, and about their new partnership with the Russell Center that will help African American small-business owners.
…
continue reading
370 حلقات
كل الحلقات
×Host Jill Melancon talks to Stephanie Stuckey, CEO of Stuckey's, about their comeback plan as well as the proper way to pronounce "pecan."
Host Jill Melancon speaks with Fish Scales and Skinny Deville of Nappy Roots about opening their own brewery in Castleberry Hill and the importance of people of color seeing themselves in the brew business.
Host Jill Melancon speaks with Dianna and Devon Peet of Kettlerock Brewing in Peachtree Corners about how the family that brews together, stays together.
Host Jill Melancon speaks with Rob Goldstein, one of the co-founders of Wild Leap Brew Company in LaGrange about making it through a pandemic and opening a huge new location in downtown Atlanta.
Host Jill Melancon speaks with Scott Norwood, co-owner of Social Fox Brewing in Norcross, about how a mural inspired their name and what it's been like opening during a pandemic.
Host Jill Melancon speaks with artist Michael Jones (also known as Letter 75) about what inspires his work and his very cool upcoming project at the airport MARTA station.
Host Jill Melancon talks to Atlanta Braves organist Matthew Kaminski about how he got such a cool job and how he chooses those great walk-up songs for the opposing teams.
Host Jill Melancon speaks with artist Lacey Longino about the importance of community to her art and how friends helped her get through the pandemic.
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1 Culture Clash: Historic Oakland Cemetery 22:11
22:11
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التشغيل لاحقا
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إعجاب
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Host Jill Melancon speaks with Mary Fernandez of the Historic Oakland Cemetery about their upcoming arts programs and how they work hard to preserve the history of this magical place.
Host Jill Melancon speaks with Scott Prince and Chris Lane of Line Creek Brewing in Peachtree City about their love of Easter eggs on their cans and their upcoming second location in Fayetteville.
Host Jill Melancon talks to artist Chris Hamer, better known as Urbnpop, about the trials and tribulations of putting out a comic book, and how art helps him stay balanced.
Host Jill Melancon speaks with Craig and Amy Mycoskie, co-owners of Round Trip Brewing on the westside, about the fun of opening a new brewery during a pandemic.
Host Jill Melancon speaks with artist Eric Nine about the contrast between elephants and ballerinas, and how he was able to stay busy during the pandemic.
Host Jill Melancon gets a lesson in craft beer history from brewmaster Phil Farrell of Stillfire Brewing in Suwanee, and learns the origins of their award-winning Orange Diva Wit.
Host Jill Melancon speaks with Travis Irions of the Atlanta Beer Bus about how the pandemic affected their tours, and what they hope to do with the tour in the future.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.