Episode 403: Thinking Time - In a League of Their Own

Above The Business

In this Thinking Time episode, Bradley dives into the rare talents of baseball superstar Shohei Ohtani and draws a parallel to the world of business recruiting. Shohei’s incredible achievement of entering the exclusive "50-50 Club"—with 50 home runs and 50 stolen bases—serves as a metaphor for finding the elusive "unicorn" employee: someone who excels in both sales and customer service.

Bradley breaks down the key areas of business growth using his AAR framework: acquisition, ascension, and retention. He emphasizes the importance of recruiting specialists for each area—such as a "stone-cold killer" salesperson for acquisition and a detailed, customer-focused account manager for retention—rather than trying to find one person who can do it all. He explains why trying to recruit an all-in-one talent, like Ohtani, is as rare as finding a unicorn, and instead advises focusing on building a team with the right personalities for each role.

Tune in for actionable insights on how to approach recruiting, retain customers, and scale your business effectively.

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