Navigating the Pros and Cons of Website Splash Pages

Business Ignite Podcast

Show Notes:

The Impact of Splash Pages: Pros, Cons, and Best Practices

In this episode of the Business Ignite Podcast, hosts Ethan Walker and Samantha Reed discuss the role of splash pages in website design. Drawing insights from an article by 95 Visual, they explore the advantages and disadvantages of using splash pages, including their impact on user engagement and search engine optimization. The discussion highlights scenarios where splash pages can be beneficial, such as time-sensitive announcements and portfolio showcases, and emphasizes the importance of context and user experience. The episode concludes by posing a thought-provoking question about the applicability of splash screens in mobile apps.

00:00 Introduction to the Business Ignite Podcast

00:18 Diving into Splash Pages

00:58 Pros of Using Splash Pages

02:25 Cons of Using Splash Pages

04:08 When Splash Pages Make Sense

04:59 Final Thoughts and Takeaways

06:12 Conclusion and Listener Engagement

Resources:

• What is a Splash Page and Should I Have One? - A splash page is a standalone page that appears before visitors enter a website, often used for announcements, promotions, or age verification. While it can create a strong first impression, it's important to ensure it doesn’t disrupt the user experience or slow down access to the main content. Deciding whether to use a splash page depends on your specific marketing goals and the nature of your audience.

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