Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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المحتوى المقدم من Joshua Tallent. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Joshua Tallent أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Episode 3: Guy LeCharles Gonzalez on Being Data-Informed
Manage episode 442553213 series 3604141
المحتوى المقدم من Joshua Tallent. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Joshua Tallent أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This week, Joshua talks with Guy LeCharles Gonzalez, Chief Content Officer at LibraryPass, about how publishers can become more data-informed and avoid the pitfalls of being too data-driven.
The data-driven approach to publishing can lead to myopic thinking and decision-making. When a publisher only makes decisions based on Amazon sales numbers, they are likely to miss some important data about where those consumers discovered their books. Being data-driven like that can actually lead to reduced sales if broader discovery mechanisms are ignored.
As Joshua discussed in Episode 1, backlist sales are of growing importance to publishers, and the bestseller-focused model often makes the midlist much smaller. This can lead to fewer options in the backlist, and can limit a publisher's reach.
How does a publisher fight the inclination to be data-driven, and where can they get more data that will help them make better decisions? Guy suggests taking a page from the magazine marketing playbook: Focus on building up direct connections with the consumers who frequent your vertical, and learn from those communities. It is also helpful to create connections with other publishers and create shared opportunities.
52 حلقات
مشاركةManage episode 442553213 series 3604141
المحتوى المقدم من Joshua Tallent. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Joshua Tallent أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This week, Joshua talks with Guy LeCharles Gonzalez, Chief Content Officer at LibraryPass, about how publishers can become more data-informed and avoid the pitfalls of being too data-driven.
The data-driven approach to publishing can lead to myopic thinking and decision-making. When a publisher only makes decisions based on Amazon sales numbers, they are likely to miss some important data about where those consumers discovered their books. Being data-driven like that can actually lead to reduced sales if broader discovery mechanisms are ignored.
As Joshua discussed in Episode 1, backlist sales are of growing importance to publishers, and the bestseller-focused model often makes the midlist much smaller. This can lead to fewer options in the backlist, and can limit a publisher's reach.
How does a publisher fight the inclination to be data-driven, and where can they get more data that will help them make better decisions? Guy suggests taking a page from the magazine marketing playbook: Focus on building up direct connections with the consumers who frequent your vertical, and learn from those communities. It is also helpful to create connections with other publishers and create shared opportunities.
52 حلقات
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1 Episode 51: Margaux Weisman on The Value of Foreign Rights for Publishers 21:35
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبMargaux Weisman is the former Director of Business Development at DropCap Inc., a tech-enabled rights agency and a global rights marketplace used by rights agents and acquisitions around the world to find great books. She joins the BookSmarts Podcast to discuss the importance & process of foreign rights for independent authors and small publishers. We discuss why foreign rights are a valuable source of revenue for authors and publishers, how DropCap helps indie authors and smaller publishers navigate foreign rights deals, markets that show the biggest demand for U.S. books, and the typical advance ranges for foreign rights deals. To learn more, visit dropcapmarketplace.com . You can also follow them on Instagram @DropCapAgency. Margaux left Dropcap not long after this recording was made, but if you have questions you can reach out to Lindsay Jones, Dropcap's CEO, at lindsay@dropcap.com .…
1 Episode 50: Rebecca Burgoyne on Lean Six Sigma for Knowledge Work 24:35
24:35 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب24:35
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبRebecca Burgoyne is the Executive Director of Business Systems Integrations for the United Methodist Publishing House. She joins the BookSmarts Podcast discuss what Lean Six Sigma is and why book publishers should be incorporating this type of knowledge work, along with the importance of understanding workflows, reducing waste, and more! Rebecca discussed Lean Six Sigma for Knowledge Work at the 2024 Publishing Innovation Forum. To learn more, feel free to reach out to her on LinkedIn or Twitter . You can also look into articles she's written on medium , including Lean Six Sigma for Knowledge Work!…
1 Episode 49: David Hetherington on Building Resilient Business Practices 21:28
21:28 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب21:28
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبDavid Hetherington is the Vice President of Global Business Development at Books International, a leading provider of US and International book manufacturing, print and digital distribution services for the book publishing industry. With over 40 years of experience in the book publishing industry, David has served as a Board Member for the Book Industry Study Group, Book Manufacturers Institute, and PubWest, along with the Pace University Graduate School of Publishing. As a publishing veteran, David joins the BookSmarts Podcast to discuss how to establish practices that ensure your business is more resilient in times of crisis. We discuss how publishers should address common risks, how to prepare for those risks in advance, lessons learned from the pandemic as well as other known book publisher challenges, and the importance of building relationships in the industry to better prepare for potential crises. David will be speaking at the Association of Catholic Publishers event in April and will also have an upcoming BISG webinar about managing through the next crisis. To contact David, email d.hetherington@booksintl.com .…
1 Episode 48: Jason Brockwell on "Distribution in the Digital Age" 33:16
33:16 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب33:16
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبJason Brockwell is the President of National Book Network, one of the largest independent book distributors in the United States. With titles in nearly every bookstore category, NBN has helped a broad variety of publishers with their distribution needs since its founding in 1986. Before becoming an executive at the company, Jason was a national account manager calling on several large customers including Amazon and Barnes & Noble for NBN and also worked as a field sales rep in the the Southeast and Mid-Atlantic regions. This episode of the BookSmarts Podcast was recorded live at the 2024 Publishing Innovation Forum. Jason Brockwell attended the conference to lead a discussion on "Distribution in the Digital Age: Supply Chains, Marketing, Sustainability, and More". We appreciate Jason allowing us to record this session and replay it for you on our podcast! Jason discusses how National Book Network helps publishers, how COVID has (still) affected the distribution industry, successful digital strategies for distributors, sustainability concerns, and more! National Book Network is an independent and full-service sales, marketing and distribution company serving book publishers from around the world. Click here to learn more!…
1 Episode 47: Benetech's Michael Johnson on Accessible Ebooks 23:53
23:53 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب23:53
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبMichael Johnson is the Vice President of Content at Benetech. In this role, he works directly with publishers, conversion houses, technology platforms, retailers, and educational institutions to help them understand and implement processes that allow for fully accessible content to get from authors all the way through to the end reader. He also has a long-time relationship to publishing standards having sat on several ISO, NISO, BISG, and MARC standards committees throughout his career and currently sits on the Board of Directors for DAISY. With almost 40 years of experience in the technology, publishing, and distribution markets, Michael joins us on the BookSmarts Podcast to discuss the services that Benetech offers to create accessible ebooks, such as Bookshare, and provides advice on how to make books GCA (Global Certified Accessible) certified. Visit the following links to learn more: Benetech: benetech.org Bookshare: bookshare.org Born Accessible: bornaccessible.org…
1 Episode 46: Kristina Radke on Audiobooks with NetGalley 28:34
28:34 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب28:34
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبKristina Radke is the Vice President of Business Growth and Engagement at NetGalley, a service that helps publishers and authors promote digital review copies and audiobooks to book advocates and industry professionals, including reviewers, booksellers, librarians, educators, media/journalists, and other book trade professionals. With over 15 years of experience in book marketing, publicity, and client relationships, Kristina joins us on the BookSmarts Podcast to discuss NetGalley's expansion into the audiobook market, along with trends and strategies for publishers to be aware of when uploading audiobooks to NetGalley. Kristina will be providing training for NetGalley users and publishers at the Publishing Innovation Forum , September 24-26, in Nashville, TN! This conference is open to the entire publishing community and will focus on the many changes our industry has faced, and how to prepare and adapt for the future. Follow Kristina Radke on LinkedIn ! Visit NetGalley.com for more information on their service.…
1 Episode 45: Emily Lyman on Building Brand Trust 22:04
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب 1 Episode 44: Tyler Carey on the Modern Challenges of Publisher Workflows 24:40
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب 1 Episode 43: Beat Barblan on the Role of Bowker in the Industry 30:46
30:46 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب30:46
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبBeat Barblan is the General Manager of Bowker, the official ISBN agency for the United States and Australia. As a senior level publishing technology and international standards executive, Beat joins us on the BookSmarts Podcast to discuss Bowker's evolving role in the publishing industry and their efforts to support authors and publishers, as well as the important of metadata in book discoverability. To learn more about Bowker or to get in touch with Beat, visit myidentifiers.com .…
1 Episode 42: Marika Flatt on Book Publicity 27:14
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب 1 Episode 41: Jane Friedman on Spotify Audiobooks and Author Earnings 20:56
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب 1 Episode 40: Tom Richardson on ONIX Best Practices & Standards 24:09
24:09 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب24:09
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبTom Richardson has been the Bibliographic Manager for BookNet Canada since 2008 and currently serves on the BISG Metadata Committee. As BookNet Canada’s ONIX subject specialist, Tom joins the BookSmarts Podcast to discuss ONIX best practices in detail, as well as some of the issues seen with how sales rights and market data is being delivered from a Canadian perspective.BookNet Canada is a non-profit organization comparable to BISG or BIC that develops technology, standards, and education to serve the Canadian book industry. They also represent the ONIX/Thema National Group for Canada and are heavily involved in the industry standards for ONIX.Learn more about BookNet Canada at www.booknetcanada.ca . If you’re interested in learning more of Tom’s perspective regarding ONIX best practices and standards, subscribe to their eNews and visit the BookNet Canada blog .…
1 Episode 39: Kathi Inman Berens, Ph.D. & Rachel Noorda, Ph.D. on Gen Z and Millennial Survey 30:36
30:36 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب30:36
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبAccording to a report released by the American Library Association , Gen Z and Millennials are visiting public libraries at higher rates than previous generations, and also prefer print books over other formats. Dr. Kathi Inman Berens and Dr. Rachel Noorda from Portland State University authored this annual survey to capture how these younger generations read and discover books. They joined the BookSmarts Podcast to discuss their findings in detail and talk about what some of the results mean for book publishers. The survey is titled: Gen Z and Millennials: How They Use Public Libraries and Identify Through Media Use . Results from the survey include (but are not limited to): How Gen Z and millennials prefer to discover books (i.e. recommendations from friends/talent/influencers, streaming media adaptations from books, etc.) Percentage of Gen Z and millennials that identify as readers, gamers, fans, and writers. How book advertising impacts Gen Z and millennials Challenges that libraries and publishers face when it comes to these generations Recommendations on how to reach and connect with Gen Z and millennial Dr. Kathi Inman Berens is a U.S. Fulbright Scholar of digital culture, former Annenberg Innovation Lab Fellow, prize-winning author, and Associate Professor of Book Publishing and Digital Humanities at Portland State University. Dr. Rachel Noorda is Director…
1 Episode 38: Miriam Warren on International Mergers & Acquisitions 16:51
16:51 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب16:51
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبMiriam Warren is a Director at The Fisher Company , which provides international mergers and acquisition services for print and digital publishing media and technology sectors. Her eleven years in academic publishing give her a comprehensive knowledge of a publisher’s specific needs, from acquisition and peer review process through print and ebook production. Miriam also served as President of the Board of Directors for PubWest for nearly six years. She joins the Booksmarts Podcast to discuss the process of The Fisher’s Company’s mergers and acquisitions and gives advice to publishers thinking about selling their company or acquiring an additional one. Learn more about The Fisher Company at www.thefishercompany.com . Email them today for a free consultation!…
1 Episode 37: Victoria Sutherland on Reviews and Opportunities for Independent Publishers 22:10
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبVictoria Sutherland is the Founder and Publisher of Foreword Magazine, Inc., and Director of Children’s Books USA. She joins the BookSmarts Podcast to discuss how Foreword Magazine can help smaller, independent publishers with their marketing endeavors. The mission of Foreword Magazine, Inc. is to help booksellers and librarians discover great books from indie presses through an artistic magazine dedicated to book reviewing. Victoria has spent many years of her career focusing on independent publishers and small press authors, and currently serves as Treasurer of the Independent Book Publishers Association. She discusses marketing trends that she’s discovered throughout her career as well as the process and positive outcomes of their book reviews. Learn more about Foreword Magazine at forewordreviews.com , as well as their LinkedIn , Facebook , and Twitter accounts.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.
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