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Adam Azor: Marketing in Regulated Industries & Personalisation without First-Party Data
Manage episode 440912105 series 3602045
المحتوى المقدم من Digital Footprints. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Digital Footprints أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sits down with Sportradar Executive VP, Global Marketing Adam Azor.
The two cover a range of topics, including considerations for marketing in regulated industries, personalisation without first-party data and the importance of bravery in marketing.
Adam is an integrated marketing specialist who has worked with major clients including Coca-Cola, Microsoft and Sony. As current EVP, Global Marketing at Sportradar, Adam specialises in digital, social, mobile, experiential, retail, direct, shopper, CRM, CSR, promotional marketing and advertising.
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