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Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
Manage episode 440712398 series 2626602
In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA).
UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Strategy—UGC, as they share insights into identifying target audiences and the key components of a successful UA campaign.
By harnessing the power of UGC, you can unlock a cost-effective and authentic way to reach new players and grow your mobile game.
Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/
and https://gamerefinery.com/ for more information on game development topics and strategies for growing your game.
58 حلقات
Manage episode 440712398 series 2626602
In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA).
UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Strategy—UGC, as they share insights into identifying target audiences and the key components of a successful UA campaign.
By harnessing the power of UGC, you can unlock a cost-effective and authentic way to reach new players and grow your mobile game.
Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/
and https://gamerefinery.com/ for more information on game development topics and strategies for growing your game.
58 حلقات
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