How to Thrive as a New Business (Marketing & Services) | Part 2

Masters of Home Service

In this episode, experts reveal the must-know marketing and customer service tips every new business owner needs. Discover how to pinpoint your ideal clients, build a powerful marketing strategy, and deliver top-tier service from day one. Join host Adam Sylvester with Chase Gallagher of CMG Landscaping and Chanique Stewart of Cleanique Cleaning Services.

[00:00] Introduction to the podcast and guests

[01:09] Identifying and attracting your ideal customer with specific marketing

[05:48] Tactics for identifying your target market, understanding their need, and positioning your business to find them

[07:48] How to get your first 10 clients, and the long-term value of networking

[10:04] Benefits of staying within a manageable service radius

[11:18] Testing and refining marketing strategies with a small budget before scaling up

[12:50] Staying organized as a business to separate yourself from your competitors and build trust with clients

[13:47] Understanding and showcasing your business uniques

[16:36] How to develop strong customer service in your first year

[18:48] Customer service success stories

[22:26] Improving the customer service journey as you scale

[25:07] Final thoughts and advice for new business owners

[26:06] Adams key takeaways: Clients want your way, have a small service radius, answer the phone