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The Agile Brand with Greg Kihlström®

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Stay curious. Stay agile. Marketing technology, AI, and CX insights from top brands and martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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Content Strategy | How To Talk About World Events

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المحتوى المقدم من Endless Customers. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Endless Customers أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Ep.56 - As world events impact buyer behavior, IMPACT's Mandy York shares how businesses can educate and connect authentically. Discover strategies for tailoring content to evolving demographics, building trust, and meeting customers' real needs - without getting mired in sensitive topics. Learn to be a responsive, trusted partner.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-businesses-can-educate-and-connect-with-buyers-through-world-events

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

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#Entrepreneur #Business #Marketing #Endless Customers

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Content Strategy | How To Talk About World Events

Endless Customers

published منذ عام واحد

مشاركة

MP3•منزل الحلقة

المحتوى المقدم من Endless Customers. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Endless Customers أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Ep.56 - As world events impact buyer behavior, IMPACT's Mandy York shares how businesses can educate and connect authentically. Discover strategies for tailoring content to evolving demographics, building trust, and meeting customers' real needs - without getting mired in sensitive topics. Learn to be a responsive, trusted partner.

——————
Check out the full article here 👉 https://www.impactplus.com/blog/how-businesses-can-educate-and-connect-with-buyers-through-world-events

——————

IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

… continue reading

93 حلقات

#Entrepreneur #Business #Marketing #Endless Customers

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Should You Hire A Videographer? 25:56

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Ep.90 - Video isn’t just a marketing tool. It’s a trust-builder and sales accelerator. Yet, most companies still rely on outsourced video production, missing out on the speed, authenticity, and cost savings that come with having an in-house videographer. In this episode, Alex Winter sits down with Jaeden Leclerc, videographer at MoveMobility, to uncover how in-house video transformed their business. Jaeden shares how he built MoveMobility’s video strategy from scratch, created 65 videos in just two days, and got company-wide buy-in for video as a sales and marketing powerhouse. Highlights Include: How in-house video helps businesses close deals faster and build trust Why MoveMobility invested in a videographer (and what happened next) The secret to filming 65 videos in 2 days—and how your company can do it too How to get leadership buy-in for video (even in traditional industries) The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! 📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 👍 Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!…

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منذ 11 يومًا23:52

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Ep.89 - Your website should be working 24/7 to generate leads and drive sales. But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage. In this episode of the Endless Customers Podcast, Alex Winter sits down with Vin Gaeta, IMPACT’s Head of Web Strategy, to break down the four most critical website mistakes silently killing conversions. Highlights Include: Why "Contact Us" shouldn’t be in your website navigation The biggest problem with most sales pages How vague calls to action are driving visitors away The #1 technical issue slowing down your site and frustrating potential customers Small website changes that have a massive impact on lead generation and sales 🔔Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! 📖Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 👍Like, comment, and subscribe for more expert insights on sales, marketing, and business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/website-driving-customers-awayhttps://www.impactplus.com/blog/website-driving-customers-away…

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The Simple Fix That Helped This Business Collect $2.2 Million Dollars 17:32

منذ 18 يومًا17:32

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Ep.88 - In this episode, Alex Winter sits down with Isabel Braeutigam, Marketing Manager at Custom Built, to discuss a challenge many businesses face. Outdated sales processes slow down revenue collection and create friction with customers. Discover how Custom Built leveraged HubSpot Payment Links to streamline payments, gain immediate buy-in from their sales team, and process $2.2 million more efficiently. 🎙️Highlights Include: How outdated payment processes hurt customer trust and revenue Why Custom Built chose HubSpot Payment Links over other solutions The importance of defining clear success criteria before implementing new tools How to roll out new systems without resistance from your sales team Lessons any business can apply to improve sales efficiency and customer experience 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! —————— Check out the full article here 👉 https://www.impactplus.com/blog/custom-built-streamlined-processes-hubspot…

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How to Use AI in 2025 Without Losing Your Brand’s Voice 23:24

منذ 24 يومًا23:24

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Ep. 87 - In this episode, Alex Winter and John Becker tackle a growing challenge in content creation: how to leverage AI without sacrificing authenticity. AI can streamline workflows, but if used incorrectly, it leads to generic, forgettable content. Learn how to train AI to match your brand voice, use it as an assistant (not a replacement), and create content that connects with real people. Highlights Include: Why AI-generated content often feels robotic—and how to fix it How to train AI tools to match your brand’s voice and style Ways AI can strengthen sales and marketing alignment Actionable strategies to balance efficiency and authenticity in content creation Stay Connected: Like, comment, and subscribe for more insights on using AI to grow your business while staying true to your brand! —————— Check out the full article here 👉 https://www.impactplus.com/blog/use-ai-without-losing-brand-voice…

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Your Sales Strategy Is Broken! Why Winning New Customers Is Harder Than Ever (And How to Fix It) 42:50

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Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen. 🎙️ Highlights Include: ✅ Why buyers are taking longer to decide—and how to speed up the process ✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint) ✅ How AI, Google’s changes, and zero-click searches are killing organic traffic ✅ The biggest mistakes businesses make with content, video, and pricing ✅ Why self-service tools are a must-have for generating more leads and sales ✅ The #1 mindset shift you need to build trust and attract endless customers 📖 Preorder Marcus Sheridan’s new book, Endless Customers , at EndlessCustomers.com for exclusive bonuses! 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard…

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Ep.85 - Trust is the foundation of every successful business. In this episode, Hannah Eisenberg breaks down a proven framework for building trust that drives sales, loyalty, and long-term success. Discover why trust should be an active strategy, not just a byproduct of good marketing, and how transparency, alignment, and disruption can set your business apart. Hannah shares real examples, including how one company completely reshaped its industry by embracing trust at its core. 🎙️ Highlights Include: Trust isn’t automatic it must be built intentionally. Three accelerators that build trust fast: Transparency, being unapologetically aligned with customer needs, and disrupting outdated industry norms. When trust is high, price is not as important. AI and Inbound Marketing are shifting, so trust is more important than ever. “Will this build trust?” If the answer is yes, it’s the right move. If not, it’s a waste of time. 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/trust-drives-sales-why-trust-is-the-currency-of-modern-business…

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A.I. Redefines Traditional Search - The New Marketing Team Blueprint For 2025 & Beyond 20:10

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Ep.84 - In this episode, Marcus Sheridan breaks down major shifts happening in the marketing landscape. Traditional SEO is fading, AI is taking over, and platforms like YouTube and TikTok are becoming essential. Which is best to hit your goals in 2025, hiring a videographer or a content manager? How can AI make your team more productive? Why is stepping out of your comfort zone the key to standing out? If you are a CEO, marketing leader, or business owner, this episode will help you build a stronger, smarter team for the future. 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-new-marketing-team-blueprint…

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Results Driven Content - The Secret to Sales and Marketing Alignment 22:47

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Ep. 83 - In this episode, John Becker tackles one of the biggest challenges businesses face: the friction between sales and marketing. With 96% of professionals citing this as a persistent issue, it’s time to find real solutions. Discover how to create content that attracts and converts the right audience. From leveraging sales calls for content ideas to empowering sales teams with impactful resources, we share insights to help you align your teams and grow your business. 🎙️ Highlights Include: Why chasing vanity metrics like views and clicks can hurt your business How "Assignment Selling" transforms sales conversations and boosts close rates How to bridge the gap between sales and marketing teams Actionable tips to create content that speaks directly to customer concerns 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment…

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The Four Pillars Of A Known & Trusted Brand, Marcus Sheridan's Blueprint To Endless Customers 29:25

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Ep.82 - On this episode of Endless Customers , Marcus Sheridan, partner at IMPACT and renowned author of They Ask, You Answer , shares a framework from his new book “Endless Customers” called: The Four Pillars of a Known and Trusted Brand. These pillars are designed to help businesses navigate today’s challenging landscape by focusing on what truly matters—standing out, building trust, and driving sustainable growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-four-pillars-of-a-known-trusted-brand-marcus-sheridans-blueprint…

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Today’s Buyer Has Changed. How They Ask, You Answer Became Endless Customers 29:38

منذ عام واحد29:38

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Ep. 81 - Discover how Marcus Sheridan’s new book, Endless Customers, evolves the principles of They Ask, You Answer for today’s market. Learn how to rise above AI-driven content noise, build unshakable trust, and disrupt your industry using a proven system designed for businesses that want to become the most known and trusted brands in their markets. —————— Check out the full article here 👉 https://www.impactplus.com/blog/todays-buyer-has-changed-how-they-ask-you-answer-became-endless-customers…

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Ep. 80 - Think you just need more leads to grow your business? Think again. On this episode of Endless Customers, Alex Winter sits down with Connor DeLaney, Lead Sales Consultant at IMPACT, to discuss why “more leads” might not be the silver bullet you think it is. Connor shares his Lead Generation Assessment, a simple tool to uncover the real barriers to growth. This episode will challenge you to rethink your approach to lead generation and focus on what really moves the needle for your business. Key Takeaways: Most businesses think they need more leads, but often it’s a different problem altogether. Close rates and lead qualification are often bigger bottlenecks than lead volume. Marketing, sales, and leadership alignment is crucial for addressing growth challenges. Understanding where your business is today is key to creating a plan for the future. —————— Check out the full article here 👉 https://www.impactplus.com/blog/more-leads-isnt-the-answer…

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منذ عام واحد33:50

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Ep. 79 - Feeling the post-COVID slowdown? You’re not alone. In this episode, Alex Winter and Tom DiScipio tackle the economic concerns keeping business leaders up at night. From navigating pullbacks to standing out in a crowded market, they share actionable strategies to keep your business thriving in 2025. Key Takeaways: The post-COVID economic boom is slowing, and businesses must focus on adaptability. Reassessing fundamentals like cash flow and efficiency is critical during uncertain times. Investing in marketing during pullbacks can position your brand ahead of competitors. Building trust through your brand can overcome price objections and retain loyal customers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/recession-proof-your-business-how-to-keep-growing-no-matter-the-economy…

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Hate Being On Camera? Performance Tips & Tricks For Better Marketing Results 26:48

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Ep. 78 - Do I really need to be on camera? Many business leaders avoid video because it feels awkward or unproductive, but it’s a powerful tool to build trust and drive sales. In this episode, Alex Winter and Lindsey Auten share actionable tips, including the SIMPLE framework, to give you confidence in your on-camera presence. Learn how to make videos that connect, convert, and elevate your brand. Key takeaways: Comfort on camera is essential for building trust with your audience. Effective videos focus on the buyer’s journey and solve real problems. The SIMPLE framework helps improve on-camera performance. High-quality content should balance authenticity with strategy. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hate-being-on-camera-performance-tips-for-better-marketing-results…

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Top 3 Website Mistakes. How To Align Your Website With The Buyers Journey 22:28

منذ عام واحد22:28

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Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson. Key takeaways: Guide buyers at every stage with content tailored to awareness, consideration, and decision-making. Prioritize buyer needs over flashy designs by focusing on clarity and usability. Ensure clear CTAs at every step to nurture and convert leads effectively. Continuously analyze user behavior to refine and improve your website. —————— Check out the full article here 👉 https://www.impactplus.com/blog/top-3-website-mistakes-how-to-align-your-website-with-the-buyers-journey…

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Articles or Videos? How to Choose the Right Content Strategy For Your Business 30:19

منذ عام واحد30:19

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Ep. 76 - Wondering if you’re wasting time on the wrong content? In this episode of Endless Customers, Alex Winter and Lindsey Auten break down the pros and cons of written and video content, showing you how to balance both for maximum impact. Discover when to use each, plus smart tips for repurposing content to save time and generate results. Key takeaways: Understanding When to Use Video vs. Written Content Building Trust by Choosing the Right Medium Repurposing Content for Maximum Efficiency Aligning Content Goals with Audience Preferences —————— Check out the full article here 👉 https://www.impactplus.com/blog/articles-or-videos-how-to-choose-the-right-content-strategy-for-your-business…

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