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120 — Polling, Progress, and Pitfalls: An Insights Journey with Angus Reid
Manage episode 433730436 series 3120303
المحتوى المقدم من Greenbook. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Greenbook أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode of the Greenbook Podcast, host Lenny Murphy sits down with market research legend Angus Reid to discuss his extensive career and the evolution of the industry. Angus shares insights on the challenges of modern polling, the impact of AI on research, and the importance of maintaining respondent engagement and data integrity. They also explore the crucial role of polling in understanding societal trends and the ethical responsibilities of researchers. Angus discusses his shift from traditional surveys to modern research approaches, highlighting essential takeaways for the industry's future.
You can reach out to Angus on LinkedIn.
Many thanks to Angus for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.
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